STRATEGIC THINKING
& MANAGEMENT
...and why is it
important?
Strategic
Management
Key Elements
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 Long-term
 Strategic Choices
 Competitive Advantage
 Core Competencies
Strategic
Management
Process
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 Identify and Track Opportunities
 Choose a Strategic Direction
 Alignment Across Functions
 Implementation
 Monitor and Control
Strategic
Management
Why is it important?
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 Changing Competitive
Landscape
 Commoditization
 Consumer Trends
 Technology Advancements
What about
sustainability of a
competitive advantage?
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Are Strategic Management and
Strategic Thinking related?
Strategic
Management
and
Strategic
Thinking
Association
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“Strategic Thinking is a process
applied for Strategic Management,
to extract insights, opportunities and
risks that are used to create
competitive advantage for a firm”
Strategic
Thinking
What is it?
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 Analyzing Critical Factors
 Acknowledging Economic
Realities
 Monitoring Market Forces
 Thriving in Competition
Strategic
Thinking
What do you need?
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 Right Research Objectives
 Complete and Consistent
Data
 Analytical Thinking
 Innovative Mindset
Strategic thinking does not mean taking bigger
decisions only. It simply means taking smaller
decisions in context with the overall broader
goals of the organization
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I’m not the CEO. Is it for me?
Strategic
Thinking
So what is stopping us?
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Knowledge
CULTURE MINDSETKNOWLEDGE
Strategic
Thinking
Behavioral Biases against
Strategic Thinking
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 Confirmation Bias
 Anchoring
 Reflex over Reflect
 Exploitative over Explorative
How to
Inculcate
Strategic
Thinking
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KNOW THINK
SPEAK ACT
STRATEGIC
THINKING
Nina Bowman (HBR Guide to Thinking Strategically)
Thank you
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Strategic Thinking and Management