Most of us in marketing are so focused on building brands and marketing products and services for the companies we represent. But what about our own career? What is the thought process and necessary strategies we need to create lifelong employment or preparation for going out on our own? In this presentation we’ll teach you how to develop a strategic plan for your career, engage in environmental scans to check on your competition, and how to create points of differentiation to really stand out in the marketplace. We’ll also cover advanced social media techniques you can use today to become well-known and connect with the top professionals in your field.

1. Career Development Skills
for Marketing Professionals
presented by Paul Anderson, Career Columnist, Speaker, Career Strategist

2. What is the secret to
career success?

3. Three Key Ingredients
• Competitive Analysis
• Connect w/ Influencers
• Visibility

4. Chapter I

5. Who are the players?

6. Competitive Analysis
• Industry Celebrities (National, Local)
• Colleagues
• Conversations

7. National Research
• Best-Selling Authors
• Keynote Speakers (e.g. AMA Conferences)
• Mentioned in Media (BusinessWeek, WSJ)

8. Best-Selling Authors

9. Keynote Speakers

10. Mentioned in Media

11. Now What?
• Check out their websites (About Us)
• Look at their LinkedIn profile
• Do they have a blog or Twitter account?

12. Local Research
• Word-of-Mouth (e.g. Rod Brooks)
• MarketMix 2011
• Mentioned in Media (Seattle Times, KOMO)
• Search Results from LinkedIn

13. Look them up

14. Look at their profiles

15. Look at their experience

16. Education completed

17. Who am I up against?

18. Look them up

19. Dir. of Marketing - Seattle

20. Here is your competition

21. How do you stack up?

22. Want to write a
brilliant profile?

23. Want to choose a
successful career track?

24. R&D

25. Which area can I
become an expert in?

26. Listen to Conversations
• Media (National, Local)
• Top Blogs, Twitter
• LinkedIn Answers
• LinkedIn Groups

27. Media Research

28. Blogs

29. Twitter

30. LinkedIn Answers

31. LI Group Discussions

32. What’s not being said?

33. You can be the expert
in this area!

34. Isn’t this
amazing?

35. Table Topic
Where do you want to
be in five years?

36. Chapter II

37. Who has the power?

38. Connect w/ Influencers
• Industry Leaders
• Aspirational Contacts
• Super Connectors

39. How to reach out
without getting marked
as “spam”?

40. No Elevator Pitches!

41. Become interested in
them first!

42. Additional insights

43. Recent activity and updates

44. Try introductions first

45. Mutual contacts?

46. Recognize anyone here?

47. If you have to cold call...

48. Flatter them (genuine)

49. Table Topic
Make a list of ten
people you need to
connect with *
* Both internal and external to your organization.

50. Chapter III

51. How do I become
famous in my field?

52. Self-Promotion
• Your expertise
• Become visible

53. Share a presentation

54. Attach your blog

55. Share your portfolio

56. Connect w/ group manager

57. Answer Questions

58. Share good information

59. Also Consider
• Earning media attention
• Public speaking
• Writing white papers or articles
• Strategic volunteering
• Blogging, Tweeting, and Podcasting

60. Crash Course in Media
• Decide on outlets (be specific)
• Find the right contacts (e.g. journalist,
reporter, columnist)
• Build a relationship (comment, send emails)
• Pitch a story (not about you)

61. Review
• Know thy competition
• R&D
• Connect w/ Influencers
• Engage in self-promotion

62. One more thing...

63. You can transform your
life...

64. By transforming your
career

65. Questions?
Contact Me:
Paul Anderson
paul@prolango.com
@prolango | www.linkedin.com/in/prolango
Visit www.prolango.com
for Seminars, Workshops, Career Mixers