Recent presentation I delivered to the WTIA on how job candidates can market themselves and generate job leads more successfully

1. Marketing Yourself Successfully

2. Attitude/Image Corporate Pedigree Job Titles Packaging Stability Q + S = M Marketing Education Results & Accomplishments Branding Interviewing [Qualifications + Salesmanship = Marketability]

3. Do you have a plan? (even a crappy plan is better than no plan at all!)

4. Are you creating new opportunities? Should everybody allocate their time according to these statistics?

5. Channel #1: Job Boards [Did you know 3 sites alonecontain 95% of the openings out there?]

6. The “Holy Trinity” of Job Boards www.indeed.com www.simplyhired.com www.craigslist.com

8. Data mine for company targets, not just job leads

9. Save your searches as automatic alerts

10. Study each ad carefully for clues to the “backstory”

11. Send an e-mail note, not a full cover letter

12. Use the “Trends” tool to identify hot credentials

14. Tips on Finding Recruiters www.searchfirm.com (shallow, but free) www.searchselectonline.com (deep, but costs money) www.linkedin.com (time-consuming, but extremely current)

16. Ask them whether you are “fee eligible”

17. Keep in touch, but don’t pester them

18. Work with as many good ones as you can find

19. Ask them not to mass-distribute your resume

20. Make yourself a valuable return resource

21. Let them help you land the job

23. Channel #3: Networking [sadly, the most misunderstood avenue of all]

24. Having coffee is NOT networking Attending events is NOT networking Hanging out with friends is NOT networking Surfing social media sites is NOT networking [So just what the heck is networking?]

25. “I’m really busy for the next fewweeks, but I’ve got five minutes rightnow. What can I help you with?”

27. Manage your social capital religiously

28. Touch base with each contact at least monthly

29. Educate people on how to help you

30. Recognize the signs of the “Seattle Brush-Off”

31. Think reciprocally; don’t be a schmuck

32. Aim for at least a 1:1 ratio in generating referrals

33. Close the loop with people

35. Channel #4: Direct Marketing [when else fails, pitch yourself!]

36. Target marketing works. [even for job hunters] While sending out resumes blindly is a waste of effort, there’s always a market for the right value proposition, delivered to the right decision-maker, at the right moment in time…

37. 1,500 ??? [500+ employees] [1-500 employees] Are you creating new opportunities?

38. Great Sources of Company Data www.zoominfo.com www.jigsaw.com www.linkedin.com www.googlemaps.com www.seattle24x7.com www.tradevibes.com www.washingtontechnology.org

40. Leverage your most effective communication style

41. Lead with a question, pitch or proposition

42. Consider using snail mail or fax for more impact

43. Don’t attach a resume

44. Show them you’ve done your homework

46. Lifelong Career Management [lather : rinse : repeat]

48. Capture key lessons learned

49. Keep running track of your accomplishments

50. Update your LinkedIn profile

51. Maintain touch with key contacts at least quarterly

52. Consider hosting a signature annual event

53. Monitor job leads to ensure you stay marketable

54. Always have a backup/contingency plan