Against all odds, women bloom in difficult situations, no matter the degree of adversity. CARE International wants to celebrate this powerful spirit by empowering women with real stories of triumph. We chose Ilhan Omar, Rebecca Walker, and Rose Mapendo to drive the campaign forward and inspire audiences to bloom, even when the odds are against them. The pitchbook gives an in-depth explanation of the campaign's activations
This document provides information about the Lowcountry Herald, a street newspaper published in Charleston, SC that aims to help lift people out of poverty. The mission is to produce a quality print publication that homeless individuals can sell to earn an income with dignity. It discusses how street papers operate on a social enterprise model to address homelessness and unemployment by giving vendors copies to sell for donations. It provides contact information and lists the staff.
Global Eyes Magazine Summer edition contain stories of interest to African-Canadian and non-profit organizations in Winnipeg, Manitoba. Features, news-items, poetry, diverse point of view. Great little publication
This document provides a list of 101 ways to thank a military spouse, including small gestures like saying thank you, giving chocolate, listening, and praying for them. It encourages appreciating their sacrifices through acts of service like helping with chores, childcare, or yard work. It also provides ideas for local organizations, businesses, and service members to support military spouses through community events, discounts, or spending quality time together. The overall message is that thoughtfulness, respect, and finding ways to show gratitude can go a long way in appreciating the role of military spouses.
This document provides 5 ways to make "smart stuff" or educational topics more entertaining for audiences. The suggestions are: 1) Cover trending topics in unique ways, 2) Tell the story behind the story by providing historical context or cultural insights, 3) Add a human face by profiling individuals, 4) Personalize complicated subjects by relating them to the audience, and 5) Make people think about everyday things in a new way by using shock value, creative visuals, or humor. The overall goal is to engage audiences with educational information by presenting it in an emotional, relatable, or thought-provoking manner.
The document is a student magazine from Johnson & Wales University that provides information to students about events happening on campus, popular local businesses and careers in South Florida, as well as tips on the area's unique foods, fashion inspiration from high-end stores, and affordable day trips nearby. It includes event calendars, profiles of alumni-owned businesses like a dessert food truck, guides to popular Floribbean dishes and beaches near campus, and advice from students on their favorite places to visit in South Florida. The magazine aims to help new and returning students better understand and experience all that South Florida has to offer both inside and outside the classroom.
A young Filipina girl selling strawberries in Burnham Park, Baguio City catches the attention of an American tourist. After he purchases a kilo of strawberries, many small and less desirable berries fall out of the bag onto the ground. The girl notices this and swiftly gathers the fallen strawberries, taking them to an older woman across the street. Though surprised by her actions, the tourist is impressed by the girl's intelligence, agility, and determination to not let the berries go to waste. He presents the rest of the strawberries to her and their chance encounter leaves them both with a memorable experience.
Beru Kids is a clothing line for children started by a 27-year-old woman who courageously left her corporate career in New York to move back to Santa Barbara. She uses deadstock fabrics from other brands to ethically produce soft and durable styles for children. Her main factory hires mainly women, including those with HIV/AIDS, in order to support other female entrepreneurs. Her advice for young entrepreneurs is to follow your dreams and do what you love, as the rest will come. She describes her favorite travel experience of staying in an eco-lodge in Costa Rica where she discovered the owners knew her mother from childhood. Her dream dinner guest would be Oprah Winfrey, whom she met at a friend's
This document provides information about the Lowcountry Herald, a street newspaper published in Charleston, SC that aims to help lift people out of poverty. The mission is to produce a quality print publication that homeless individuals can sell to earn an income with dignity. It discusses how street papers operate on a social enterprise model to address homelessness and unemployment by giving vendors copies to sell for donations. It provides contact information and lists the staff.
Global Eyes Magazine Summer edition contain stories of interest to African-Canadian and non-profit organizations in Winnipeg, Manitoba. Features, news-items, poetry, diverse point of view. Great little publication
This document provides a list of 101 ways to thank a military spouse, including small gestures like saying thank you, giving chocolate, listening, and praying for them. It encourages appreciating their sacrifices through acts of service like helping with chores, childcare, or yard work. It also provides ideas for local organizations, businesses, and service members to support military spouses through community events, discounts, or spending quality time together. The overall message is that thoughtfulness, respect, and finding ways to show gratitude can go a long way in appreciating the role of military spouses.
This document provides 5 ways to make "smart stuff" or educational topics more entertaining for audiences. The suggestions are: 1) Cover trending topics in unique ways, 2) Tell the story behind the story by providing historical context or cultural insights, 3) Add a human face by profiling individuals, 4) Personalize complicated subjects by relating them to the audience, and 5) Make people think about everyday things in a new way by using shock value, creative visuals, or humor. The overall goal is to engage audiences with educational information by presenting it in an emotional, relatable, or thought-provoking manner.
The document is a student magazine from Johnson & Wales University that provides information to students about events happening on campus, popular local businesses and careers in South Florida, as well as tips on the area's unique foods, fashion inspiration from high-end stores, and affordable day trips nearby. It includes event calendars, profiles of alumni-owned businesses like a dessert food truck, guides to popular Floribbean dishes and beaches near campus, and advice from students on their favorite places to visit in South Florida. The magazine aims to help new and returning students better understand and experience all that South Florida has to offer both inside and outside the classroom.
A young Filipina girl selling strawberries in Burnham Park, Baguio City catches the attention of an American tourist. After he purchases a kilo of strawberries, many small and less desirable berries fall out of the bag onto the ground. The girl notices this and swiftly gathers the fallen strawberries, taking them to an older woman across the street. Though surprised by her actions, the tourist is impressed by the girl's intelligence, agility, and determination to not let the berries go to waste. He presents the rest of the strawberries to her and their chance encounter leaves them both with a memorable experience.
Beru Kids is a clothing line for children started by a 27-year-old woman who courageously left her corporate career in New York to move back to Santa Barbara. She uses deadstock fabrics from other brands to ethically produce soft and durable styles for children. Her main factory hires mainly women, including those with HIV/AIDS, in order to support other female entrepreneurs. Her advice for young entrepreneurs is to follow your dreams and do what you love, as the rest will come. She describes her favorite travel experience of staying in an eco-lodge in Costa Rica where she discovered the owners knew her mother from childhood. Her dream dinner guest would be Oprah Winfrey, whom she met at a friend's
An alternative publication focusing on Blacks, Caribbeans, Africans and non profit news in Winnipeg, Manitobna that are not covered by the mainstream media
Winnipeg's Black and Caribbean publication focusing on stories that the big media overlook. It is a nifty little publication that everyone's talking about. Check it out.
The document provides details about the upcoming South Carolina Press Association's annual meeting and awards ceremony taking place March 21-23, 2014 at the Hilton Columbia Center. It includes the schedule of events such as keynote speakers on topics like open government and a changing media landscape, panel discussions, awards luncheons and dinners, and social events. It also provides nearby restaurant and nightlife recommendations for attendees.
The document announces a new pilot program at the Writing and Academic Resource Center (WARC) for international graduate students to join weekly writing support groups focused on developing academic writing skills; interested students should attend an introductory session on October 24th at 2:30pm to learn more about the program and form writing groups; requirements include committing to weekly hour-long group meetings for the rest of the semester and sharing writing for feedback.
This document provides an ethnographic case study of the Carrboro Farmers' Market (CFM) in Carrboro, North Carolina. The author conducted fieldwork and observations at the market to explore how tradition and innovation interact in an urban southern context. The author frames their analysis using folklorist Henry Glassie's structure of creation, communication, and consumption. In terms of creation, the author found that while some vendors come from multigenerational farming families, others are newer to farming. All vendors draw on traditions but also innovate in different ways. For communication, the author observed strong social bonds between vendors and between vendors and customers formed through regular interactions at the market. The market serves as both a business and a
The document provides information on upcoming community events in the Fort Riley area from June 25 - July, including youth camps, music festivals, runs, and more. It also lists resources for military families regarding finances, education, employment, healthcare and more. Event details like dates, locations, registration deadlines are given.
Kellie Spann organized a 5K run to raise money for homeless veterans as her senior project. Her research found that over 250,000 veterans are homeless on any given night in the US, with 23% of the homeless population being male veterans and 3% being female veterans. She planned the race, obtaining permission, designing t-shirts, and setting up the course. On the day of the race, bad weather occurred and most runners left for safety, but she still raised $109.31 which she donated to a Veteran Support Organization. While organizing such a large event was challenging, she was glad to raise money for veterans.
Civil Rights Essays. Civil Rights Movement Essay Modern History - Year 11 HS...Amanda Harris
The Civil Rights Act of 1964 - Free Essay Example PapersOwl.com. Civil Rights and Civil Liberties - Free Essay Example PapersOwl.com. Civil Rights Movement Essay Modern History - Year 11 HSC Thinkswap. Business Paper: Civil rights movement essay. Human rights extended essay. Human Rights Extended essay. 2022-10-23. Civil rights essay. Civil Rights Reflective Essay. 2022-10-26. Essay 15: Teaching the Civil Rights Movement - History and Social Justice. Modern History Essay on Civil Rights Movement USA Modern History .... Essay on the Successes of the US Civil Rights Movement Modern History .... The African-American Civil Rights Movement - Free Essay Example .... Civil Rights Movement Post-1964 ActiveHistory. The Civil Rights Movement Essay Telegraph. Persuasive essay: Essays on civil rights movement. Civil rights movement essay introduction Premium online writing service.. Civil Rights Essay Essay on Civil Rights for Students and Children in .... How Civil Rights Movements Changed Basic Rights - Free Essay Example .... Jackie Robinsons Effect on Civil Rights Free Essay Sample on .... Civil liberties and civil rights essay examples - mathcoursework.web .... 12 Modern History American Civil Rights Essay Modern History - Year .... Civil Rights Movement Essay Ilustrasi. Selma Essay Martin Luther King Jr. African American Civil Rights .... Civil rights essay. History of the Battle for Civil Rights - Free Essay Example PapersOwl.com. Higher History USA: Essay 5 Development of the Civil Rights Movement .... Civil rights essay questions. Essay: The Civil Rights Movement. 2019 .... Was the Civil Rights Movement Successful? - GCSE History - Marked by .... Civil Rights Movement Essay Modern History - Year 12 HSC Thinkswap. The Struggle for Civil Rights - Free Essay Example PapersOwl.com. The civil rights movement essay. Civil Rights Movement Essay Example .... Leaders of the civil rights movement essay paper. Essay on civil rights - A-Level History - Marked by Teachers.com. Historians and the Civil Rights Movement Journal of American Studies .... Civil Rights - PHDessay.com. The Civil Rights Movement - GCSE History - Marked by Teachers.com Civil Rights Essays Civil Rights Essays. Civil Rights Movement Essay Modern History - Year 11 HSC Thinkswap
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Characteristics of Developing Countries Free Essay Example. Essays History Social And Economic Development Of Two Developing .... Why Some Developing Countries Doesn't Focus on Education and Health t….
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An alternative publication focusing on Blacks, Caribbeans, Africans and non profit news in Winnipeg, Manitobna that are not covered by the mainstream media
Winnipeg's Black and Caribbean publication focusing on stories that the big media overlook. It is a nifty little publication that everyone's talking about. Check it out.
The document provides details about the upcoming South Carolina Press Association's annual meeting and awards ceremony taking place March 21-23, 2014 at the Hilton Columbia Center. It includes the schedule of events such as keynote speakers on topics like open government and a changing media landscape, panel discussions, awards luncheons and dinners, and social events. It also provides nearby restaurant and nightlife recommendations for attendees.
The document announces a new pilot program at the Writing and Academic Resource Center (WARC) for international graduate students to join weekly writing support groups focused on developing academic writing skills; interested students should attend an introductory session on October 24th at 2:30pm to learn more about the program and form writing groups; requirements include committing to weekly hour-long group meetings for the rest of the semester and sharing writing for feedback.
This document provides an ethnographic case study of the Carrboro Farmers' Market (CFM) in Carrboro, North Carolina. The author conducted fieldwork and observations at the market to explore how tradition and innovation interact in an urban southern context. The author frames their analysis using folklorist Henry Glassie's structure of creation, communication, and consumption. In terms of creation, the author found that while some vendors come from multigenerational farming families, others are newer to farming. All vendors draw on traditions but also innovate in different ways. For communication, the author observed strong social bonds between vendors and between vendors and customers formed through regular interactions at the market. The market serves as both a business and a
The document provides information on upcoming community events in the Fort Riley area from June 25 - July, including youth camps, music festivals, runs, and more. It also lists resources for military families regarding finances, education, employment, healthcare and more. Event details like dates, locations, registration deadlines are given.
Kellie Spann organized a 5K run to raise money for homeless veterans as her senior project. Her research found that over 250,000 veterans are homeless on any given night in the US, with 23% of the homeless population being male veterans and 3% being female veterans. She planned the race, obtaining permission, designing t-shirts, and setting up the course. On the day of the race, bad weather occurred and most runners left for safety, but she still raised $109.31 which she donated to a Veteran Support Organization. While organizing such a large event was challenging, she was glad to raise money for veterans.
Civil Rights Essays. Civil Rights Movement Essay Modern History - Year 11 HS...Amanda Harris
The Civil Rights Act of 1964 - Free Essay Example PapersOwl.com. Civil Rights and Civil Liberties - Free Essay Example PapersOwl.com. Civil Rights Movement Essay Modern History - Year 11 HSC Thinkswap. Business Paper: Civil rights movement essay. Human rights extended essay. Human Rights Extended essay. 2022-10-23. Civil rights essay. Civil Rights Reflective Essay. 2022-10-26. Essay 15: Teaching the Civil Rights Movement - History and Social Justice. Modern History Essay on Civil Rights Movement USA Modern History .... Essay on the Successes of the US Civil Rights Movement Modern History .... The African-American Civil Rights Movement - Free Essay Example .... Civil Rights Movement Post-1964 ActiveHistory. The Civil Rights Movement Essay Telegraph. Persuasive essay: Essays on civil rights movement. Civil rights movement essay introduction Premium online writing service.. Civil Rights Essay Essay on Civil Rights for Students and Children in .... How Civil Rights Movements Changed Basic Rights - Free Essay Example .... Jackie Robinsons Effect on Civil Rights Free Essay Sample on .... Civil liberties and civil rights essay examples - mathcoursework.web .... 12 Modern History American Civil Rights Essay Modern History - Year .... Civil Rights Movement Essay Ilustrasi. Selma Essay Martin Luther King Jr. African American Civil Rights .... Civil rights essay. History of the Battle for Civil Rights - Free Essay Example PapersOwl.com. Higher History USA: Essay 5 Development of the Civil Rights Movement .... Civil rights essay questions. Essay: The Civil Rights Movement. 2019 .... Was the Civil Rights Movement Successful? - GCSE History - Marked by .... Civil Rights Movement Essay Modern History - Year 12 HSC Thinkswap. The Struggle for Civil Rights - Free Essay Example PapersOwl.com. The civil rights movement essay. Civil Rights Movement Essay Example .... Leaders of the civil rights movement essay paper. Essay on civil rights - A-Level History - Marked by Teachers.com. Historians and the Civil Rights Movement Journal of American Studies .... Civil Rights - PHDessay.com. The Civil Rights Movement - GCSE History - Marked by Teachers.com Civil Rights Essays Civil Rights Essays. Civil Rights Movement Essay Modern History - Year 11 HSC Thinkswap
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Essay First Sentence. School essay: Good first sentences for essaysAngela Dougherty
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Essay On Healthy Eating Habits.pdfEssay On Healthy Eating Habits. Paragraph O...bdg8266a
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Essay On The Metamorphosis. The metamorphosis essay thesis. Franz Kafka the ...Sara Roberts
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Wendi Kromash created the popular Levy Lecture Series funded by LSCF. She developed the programming, recruited the speakers, and worked with a team to promote the program within Levy Senior Center community as well as greater Evanston.
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Radio Shack is repositioning its brand from focusing on electronics and mobile phones to becoming "The Radio Hacker", helping innovators redefine limits. The strategy involves moving from product sales to providing a service focus and support through intermediary partnerships. Radio Shack went bankrupt because it was unable to adapt to changing technology and lost market share to competitors like Amazon, Best Buy, and Walmart that offered more variety and the latest tech products.
Four years worth of work demonstrated in a curated anthology of my favorite projects. Enjoy and feel free to contact me at nia.j.smalls@gmail.com or at +31 6 86 22 46 57.
Along with 15 other artists, I participated in a mural design competition for the chance to place artwork on the new Hampton Inn Suites of Midtown Atlanta. I was tasked with designing the final pitch presentation to the client.
When researching which brands to partner with UPtv, I analyzed the value that Lowe's might provide for a branded partnership. Luckily they were chosen, so we developed our campaign based on this brand.
When researching which brands to partner with UPtv, I analyzed the value that Airbnb might provide for a branded partnership. Unfortunately, they weren't chosen, but I wanted to share my presentation design anyways!
Our team shared our activation ideas for partnerships with 4 potential partners for UPtv. In the end, the network liked Lowe's the best. Presentation designed by Nia Smalls
When researching which brands to partner with UPtv, I analyzed the value that Men's Warehouse might provide for a branded partnership. Unfortunately, they weren't chosen, but I wanted to share my presentation design anyways!
Sharing the details of thought and design that went into the Do It Together campaign, this pitchbook serves as a guide to understanding the mechanisms behind how the #DIT movement will be implemented. Designed by Nia Smalls
Any Bridal is a large bridal shop in Atlanta that has become very popular over its 8 years in business. The document discusses developing a corporate identity system for Anya Bridal, including a logo, stationery, and vehicle designs. It describes sketching ideas based on modernizing traditional weddings. The final designs incorporate a vintage dress style with modern typography in the logo, and symmetrical stationery that maintains balance. Vehicle designs include a Volkswagen Bug and Mercedes van to represent timelessness and elegance.
This document outlines plans for a branded entertainment initiative between Duolingo and fairy tales. It discusses 3 consumer personas: Juan, a 36-year-old gardener immigrant from Atlanta; Julia, a 19-year-old student at MIT; and Finn, a 26-year-old industrial designer from Dallas. It identifies their pain points with language learning and how Duolingo could help. It proposes a fairy tale-themed game within Duolingo's app and outlines social media and influencer marketing strategies to promote the initiative.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
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Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Visual Style and Aesthetics: Basics of Visual Design
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Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
2. TABLE
CONTENTS
Research ................................................................... 1
History.................................................................... 1
Stories of Truth .................................................... 2
Target Audience .................................................. 3
Conceptualization .................................................... 4
Campaign Timeline ........................................... 5
Phase 1 Outreach .................................................... 6
Festival ..................................................................... 8
Event Schedule .................................................. 9
Flower Power .................................................... 10
Campaign Ads ................................................. 11 - 13
Social Media ................................................... 14 - 15
Women’s March Installation .......................... 16 -17
Conclusion .............................................................. 18
Biographies ...................................................... 19 - 20
3. HISTORY
LAST YEAR Just last year CARE helped
lead an initiative to supply
$1B in U.S. humanitarian
support globally.
CARE formed in 1945
Less than a month before
WWII’s infamous D-Day, the
first set of CARE packages
landed on the shores of France
in 1946, aiding soldiers of U.S.
family members and friends.
Since the original CARE pack-
ages known as “10-in-1”,
CARE earned over $610M
in revenue, 30% of which
was privately contributed.
which meant one meal would
feed ten starving soldiers during
WWII. CARE’s initiative has
since mov-ed on from their
original CARE Packages to
packages that inclu- ded cloth-
ing, school supplies, building
supplies, and medicine to Eu-
rope, Latin America, and Asia
950 projects were successfully
executed in 93 countries that
economically empowered
2.6M women around the globe.
In addition to helping tackle the
world’s poverty crisis, CARE put a
bigger emphasis on aiding women
in need around the world. Their
fight for women included reversing
poverty, preventing the spread of
diseases and illnesses, and provid-
ing accessibility to clean water and
basic education.
1
4. Ilhan Omar (b. 1982 ) was
voted into Congress on
November 7th, 2018 as the
representative of the state
of Minnesota, becoming
the first Muslim woman to
be elected into Congress in
American history. Her ev-
er-growing legacy spawned
form humble beginnings
when her family fled war-
torn Somalia to live in a
Kenyan refugee camp for
4 years. She was 14 when
she moved to Minnesota.
Kainat Riaz and Shazia
Ramzan were also injured
during the historic attack
on Malala Yousfazi, a 15yo
student who was nearly
murdered by the Taliban for
protesting education bans.
While Malala gave a voice
to the struggles of female
education in Pakistan, Riaz
and Ramzan stayed in their
home country. They rose
from adverse circumstances
to eventually attend UWC
Atlantic College in S. Wales.
Bianca Jagger (b. 1945) is
Nicaraguan activist with a
long history in the fight for
civil rights. In 1981, she and
the US congressional dele-
gation helped saved a group
of refugees in Honduras by
approaching a death squad
before they shot rounds into
innocent people. She found-
ed the Bianca Jagger Human
Rights Foundation in which
she defended human rights
for indigenous tribes in Lat-
in America and Europe.
Rose Mapendo (b. 1963)
survived the horrific 1998
Tutsi genocide in the Con-
go. When she and her fami-
ly were found, her husband
was murdered while she and
her children were sent to a
concentration camp, facing
inhumane conditions. She
and her 7 children managed
to survive and eventual-
ly emigrate to the United
States. She currently orga-
nizes demonstrations and
raises money for refugees.
Majda al-Mashharawi (b.
1994) has helped Gaza
rebuild by converting ash
into brick. In a region that
is lacking construction
materials, this engineer was
able to develop bricks using
coal and ash instead of
sand and gravel, rebuilding
the region. Not only is she
developping Gaza, but her
bricks are environmentally
friendly and address the
area’s high unemployment
rate.
STORIES OF
TRUTH
Meet the 5 women whose stories have captured the
essence of CARE - inspirational women who help
their communities thrive in the most dire situations.
2
5. TARGET
AUDIENCE
CARE’S key demographic consits of women between the ages of 35
and 65. While this audience can deliver consistent donations due to
their ability to empathize with women all over the world, our team
believed that there were still opportunities for men to get involved.
Joe Michael likes to think of his Porsche
Cayenne as his actual baby. He maybe single
but his love of family and friends spreads
over his life! Joe is a business Owner and ex
Military, he is highly respected and valued for
his calm nature and productive workflow. Joe
spends his free time traveling the world. He
enjoys photography and hopes one day to be
featured in National Geographic.
Being a physical therapist allows for Keisha
to satisfy her need to serve others. However,
If shes not working then it’s probably best
to look for her at the mall, this girl loves to
shop! She loves to find a good deal and is
always willing to pull out the coupon book!
She doesn’t just shop for herself, her friends
and family often reep the benefits of this save
savvy girl.
Patricia is not only the best secretary in her
office but is also an empty nester of three.
She is always looking for excuses to spend
time with her friends and husband She loves
to cook a huge meal to get her three kids
back home for dinner. Although work takes
up most of her time, she still finds ways to
help those in need by mentoring at the Boys
and Girls club of Atlanta.
3
6. We started off with a simple question...
What would the world be like without women?
Since we all came from a women, nothing would
be possible without her. Everyday she walks into
adversity and is up against all odds. If women are
vital to human survival why do we take her for
granted? Why do we leave her to wilt?
In the 60’s American men and women protested
with the Flower Power movement to transform
the war rebellion to peaceful protests.
The movement can be found in the hearts and
minds of the true flower children of the 60’s. Our
goal is to bring the love back to bloom.
It doesn’t matter what obstacle is thrown her way,
women will always fight to flourish against the
odds.
#AgainstAllOddsBloom
4
7. #The campaign begins
with invitations to a
CARE festival with radio
ads, invitations, etc.
Roots to Bloom
Festival Celebration
of Women takes place
on Jan. 25th, 2019
#AgainstAllOddsBloom
Campaign launches with
ads in print, social media,
and digital spaces
CARE hosts an installation
art piece for the Women’s
March on March 8th, 2019
Users begin to interact with
the campaign by sharing how
they create change and growth
in their communities.
CAMPAIGN TIMELINE
5
8. RADIO AD SCRIPT
-Male VO: Imagine a world without women.
Better yet, imagine a world that recog-
nized all the accomplishments and feats
conquered by the strong women of today.
Join CARE for the Roots to Bloom festi-
val on Saturday, January 26th, 2019 at the
Atlanta Botanical Gardens for a day long
event celebrating women. Roots to Bloom
is a family friendly event with a live
performance by Willow Smith, interactive
fair trade booths, food and drinks pro-
vided by Publix, speeches from empowering
women around the globe, and much more.For
more information about the schedule and on
howto purchase tickets for Roots to Bloom,
please visit care.org. Roots to Bloom;
Against All Odds, Bloom.
PHASE 1.
OUTREACH
6
9. LANDING PAGE
Consumers are invited and encouraged
to pre-register for the free event through
the landing page.
In one digital hub the event directions, ad-
dress, contacts, tickets, performer list, and
event happenings can be conveniently found.
The landing page will feature separately from
the care.org site, users can find the event
through a link of the Care webpage.
7
10. The Roots to Bloom
Festival will take place
in the Atlanta Botanical
Gardens, The event will
feature artisan markets
where handcrafted nov-
elties from various CARE
countries will be sold.
Proceeds go back to the
artist. A discussion panel
consisting of five activists
will converse on the im-
portance of developping
communities.
The event will end with a
performance by Willow
Smith. Proceeds go back
to the artist. A discussion
panel consisting of five ac-
tivists will converse on the
importance of developping
communities. The event
will end with a musical
performance by Willow
Smith.
PHASE 2. FESTIVAL 8
11. This event poster is a flyer to handed out
before and during the event. To keep
festival participants informed of events,
large copies of the flyer will be posted
around Atlanta Botanical Gardens.
EVENT SCHEDULE
FRONT
BACK
9
12. The Japansese Cherry Blossom
became th model for this activation
due to the flowers’ symbology for
feminine grace and endurance.
When festivalgoers first arrive, they
will be asked to answer the prompt-
ed question on the remainging
petals and drop them into a box.
The answered petals will be saved
for the installation at the Women’s
March.
Flower Power
10
19. PHASE 4. INSTALLATION
The campaign ends at the Women’s March where CARE will host
an installation called “Flower Power”. The responses written on
the origami cherry blossoms will be ut on display in a local park
to brighten the festivities and encourage brand interaction. 16
21. The truth is; women, against all odds, take judgment and turn it into something beautiful. As a
group we want to actively inspire and challenge the hearts and minds of our target audience.
With our campaign, Care.org will experience a positive constant growth in donations and public
interest. We know the full value of a women can not be captured in one campaign. We are here
to motivate our audience to create a better tomorrow for women on every side of the globe.
Women all over the globe against all odds, Bloom.
CONCLUSION
18
22. Andy Scarano is a Junior majoring in Advertising
and minoring in life! He found his passion for the ad indus-
try through his love of cycling. In the 20 years he compet-
itively cycled Andy has had the opportunity to represent
and advertise for many unique companies. His personal
experience with logo design, social media campaigning,
and creative promotion give him a competitive edge of first
hand brand experience. After graduating he plans to con-
tinue to work in advertising or photography through the
world of cycling with a team, company, or organization.
Favorite quote
“The more I travel the less I know” -unknown prophet
2018 is Nia Smalls final year at SCAD. The
experience from her branded entertainment degree will give
her the creative edge as she dives into the
experiential installation art environment industry. She finds
her passion for the industry through her genuine belief of
people under a common goal to unite communities. Once
the she tips her graduation hat, Nia will take france by
strom.
Favorite quote - “The rest will follow”
The Care Bears
17
23. 18
Michelle Puri is inishing her last year of SCAD as a
Branded Entertainment major she found her interest in the
industry through her love of design. During her journey
through SCAD she focused on honing her technique and strat-
egy skills to bring into the real life concepting and design.
Upon graduating her plans are too continue her education
with a masters degree.
Favorite quote-
“if the plan doesn’t work change the plan, but never the goal”
Carlos Bernal started his SCAD career not knowing he
would join the advertising world. He didn’t know much about the
craft but that didn’t stop him. He is now a junior in Advertising
and Branding taking his education one day at a time, loving
every page, print mock up and challenge he faces. After gradua-
tion he wants to gain hands on learning experience in the
advertising industry traveling the world.
Favorite quote -
“Seek Discomfort”
Kalah Lee is a senior Visual Communications major at
SCAD completing her last three quarters. She found interested
in advertising when she realize that the best ads out there tell
a story and are always found in truth. She hopes to find her-
self managing and producing creative’s in the real work world.
Favorite quote-
“She believed she could, so she did. - R.S. grey