Any Bridal is a large bridal shop in Atlanta that has become very popular over its 8 years in business. The document discusses developing a corporate identity system for Anya Bridal, including a logo, stationery, and vehicle designs. It describes sketching ideas based on modernizing traditional weddings. The final designs incorporate a vintage dress style with modern typography in the logo, and symmetrical stationery that maintains balance. Vehicle designs include a Volkswagen Bug and Mercedes van to represent timelessness and elegance.

1. ANYA BRIDAL
Beginning A Corporate Identity System
Nia Smalls
GRDS 201
Project D

2. HISTORY Anya has the largest inventory for wedding
gowns in the southeast. In just 8 years, Anya Bridal has
become the top bridal shop in the Atlanta area. Brides
travel to Anya from all over the country not only for their
dream dress, but for the Anya Bridal experience.
ANYABRIDAL
HistoryandIdentity
Nia Smalls
GRDS 201
Project D

3. ANYABRIDAL
Marketing
MARKETING Anya Bridal would benefit from using two major
platforms to communicate with their target audience: social media and
bridal magazines.
SOCIAL MEDIA
Showcases dresses for brides who want to create mood boards
Being able to post images everyday: brand awareness
Sufficient feedback and customer service
MAGAZINES
Brides . The Knot . Wedding . Bridal Guide
Nia Smalls
GRDS 201
Project D

4. “Our entire team is here for you, ready to honor your
love by caring for your wedding as if it were our own.
We want you to feel confident and look fabulous on
your wedding day”
RESPONSE Anya Bridal wants women to be excited and feel supported.
They are planning for the most important event in their lives; the experience
should reflect that.
BRAND ESSENCE
Modern Beauty
Flexible Feminity
Helpful Team-Oriented
ANYABRIDAL
BrandExperience
Nia Smalls
GRDS 201
Project D

5. ANYABRIDAL
LogoSketches
The beginning of the logo process
was based off of the idea that
weddings are ancient traditions that
must be reimagined for a new
generation. Ideas on marriage have
revolutionized over the last 100 years
and wedding outlets should recognize
this. A combination of modern type
with vintage dress styles were used to
formulate this corporate image.
Nia Smalls
GRDS 201
Project D

6. ANYABRIDAL
FinalLogoDesign
Nia Smalls
GRDS 201
Project D

7. ANYABRIDAL
StationerySketches
Simplicity and elegance; those are the
concepts that drive Anya Bridal. And so,
the stationery that was developed aimed to
reflect that. The logo itself is symmetrical,
and so, it can be placed within the center
of the composition and maintain balance
amongst envelopes, letterheads, and
business cards.
Nia Smalls
GRDS 201
Project D

8. ANYABRIDAL
CorporateIdentitySystem
Nia Smalls
GRDS 201
Project D

9. ANYABRIDAL
VehicleCarDesigns
I've chosen a modern rendition of the Volkswagen
Bug because like marriage/wedding gowns today, the
Bug symbolizes something classic and iconic. My
second vehicle is an elegantly designed Mercedes
van, chosen for the same reason - timelessness.
Incorporating these cars into Anya Bridal's brand
identity can help consumers attain a better grasp of
the brand through associations with higher end
products that are familiar to them.
Nia Smalls
GRDS 201
Project D

10. ANYABRIDAL
FinalVehicleDesign
Nia Smalls
GRDS 201
Project D