Radio Shack Rebrand

1. RADIO SHACK
BRAND RESHIFT

2. THE TEAM
MORGAN LEE HANNA KIME NIA SMALLS SAMUEL LANDIS AMBER JOHNSON

3. RADIO SHACK HISTORY
1921 1940’s 1980’s NOW

4. WHY THE SHIFT?
They went bankrupt because they were unable
to adapt to the changing technology landscape.
In recent years, Radio Shack focused too much on
electronics and mobile phones but couldn’t keep
up with their competitors and ended up
having almost no market share.

5. COMPETITORS
VARIETY
AMAZON
BESTBUY
WALMART
TECH
APPLE
AT&T
VERIZON
RADIO
SHACK?

6. https://www.youtube.com/watch?v=BS1XN7Ka60s

7. REPOSITIONING STRATEGY
PRODUCT SALES SERVICE FOCUS
TO MOVE FROM...
WITH INTERMEDITATED PARTNERSHIPS

8. REMEMBER AGENT 007?
WHAT IF YOU HAD
ACCESS TO YOUR OWN Q?

9. INTRODUCING THE RADIO HACKER
HELPING INNOVATORS
REDEFINE THE LIMITS
A RADIO HACKER
Anyone who is working outside the normal
parameters to fix a problem.
A person who approaches solving
problems in a roundabout way.
Helping innovators redefine the limits.

10. REDEFINE THE HACKER
The tinkers. The makers. The innovators. The early adopters.
The ones working outside fixing problems outside the normal
parameters. Solving problems in roundabout ways.
The ones who DO NOT pay people to set things up.
THEY DO IT THEMSELVES.
The techies who always have to be up on the latest technology.
It’s not about being trendy, it’s about the innovation.

11. HACKING THE FUTURE

12. ADVERTISE WITH ELEAGUE

13. FACEBOOK LIVE [S]HACK-A-THON

14. [S]HACK-A-THON
POSTER DESIGN

15. [S]HACK-A-THON
TSHIRT DESIGN

17. REDEFINE THE LIMITS BILLBOARD

18. THANK
YOU