SlideShare a Scribd company logo
WHOTHEYARE
Foundedin1946,Lowe’s
wasonceanindependent
hardwarestore.
Today,theyserve17M
customersnationally
"Let'sBuildSomething
Together"(2017)
"NeverStopImproving"
(2018)
Customer-service
Ownership
Teamwork
Respect
Passion
Execution
HISTORY VALUES PROMISE
WHATTHEY’RE
TRYINGTOSOLVE
Mission“Customerserviceand
communityservicearecommitments
atLowe's— andtheyhavebeenfor
morethan60years.Beingagood
neighbormeansbeingcommittedto
improvingtheplacesthatour
employeesandcustomerscallhome”.
-L-Lowe’sHomeImprovement
WHOTHEY’RE
TRYINGTO
REACH
16.61% 25-34
66.96% Married
44.21% Southeast
alsoknownas
“TheEarlySquatters”
“TheRealized”
DIYHomeownersthatinstall
productsthemselves
Do-it-for-meHomeownershiring
thirdpartiesforservices
Professionalcustomersincluding
contractors,builders,traders,etc.
WHATTHEYINTENDTODO
Lowe’sisabenevolentforceinlocalcommunities
.Contributed$39Mto
improveMexican+
Americancommunities
.Providedhotmealsand
reliefsuppliestovictims
ofHurricaneFlorence
.Helpedcommunity
churchrebuildafter
historicflood
.Helpednon-profit,
SleepinHeavenlyPlace,
buildbedsforover90
citiesintheU.S.
SUCCESS
$68.6B
insales
2017
$3.4B
inearnings
2017
310K
employees
#40
Fortune500
Helped
thousandsof
citizensacross
Americarebuild
afterdisaster
WHAT
WOULDYOU
ADVISE
THEMTODO
NEXT
Giveyouraudience
realstories.
WhiletheirWhiletheirYoutubepresenceisgreat,
theycouldincreasetheirfocuson
naturaldisastervictimsastheyrebuild
theirhomesandlives.Theycurrentlyrun
TheWeekenderwhichissetupasa
realityhomeimprovementshow
(nothingnew)
https://wwhttps://www.youtube.com/watch?v=wJO0L0ZVT5w
https://www.youtube.com/watch?v=tApnYAUB6RM
1.Couplescoming
togetherasteam
2.Peoplebuildinganew
life/family
3.Communityvalues
1.Buildingsomething
together
2.Turningahouseinto
ahome
3.Communitiesprovidng
foroneanother

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Lowe's Research Presentation