For the complete report, get in touch with us at : info@netscribes.com The Indian medical devices market is largely dependent on imports from foreign countries. Although domestic players in the country are ramping up their manufacturing facilities, the foreign companies continue to enjoy a superior market share on account of their brand recognition, reliability, and technological superiority. The growing target base of consumers will boost sales and the market is expected to exhibit steady growth in future. The report provides a snapshot of the pacemaker market. It begins with an introduction section which offers a brief description of the segments in the pacemaker market in India. The market overview section provides an insight into the market and highlights the market size and growth. Import and export figures for pacemakers, both in terms of volume and value have been provided in the next section. It also includes the regional break-up of the imports and exports. An analysis of the drivers explains the factors for growth including changing demographics, high rates of cardiovascular diseases, low market penetration, growing awareness and changing insurance coverage structure and business model. Key challenges include lack of standard regulatory structure, lack of awareness and weak manufacturing base. The market characteristics section describes some of the key features of the market including product innovation, focus on low cost goods and significant presence of MNC’s. The competition section highlights the features of the major players operating in the market. It includes a brief profile of the major domestic and foreign players in the market along with their financials.

1. Cardiac Pacemaker Market –
Cardiac Pacemaker Market India
July 2011

2. Executive Summary
 Cardiac pacemaker market in India is growing at a CAGR of x% over 20‐‐ ‐ ‐‐e
Market  The industry is dominated by foreign companies
 Market is largely dependent on imports
Drivers: Challenges:
 Changing demographics  Lack of standard regulatory
 High rate of cardiovascular diseases structure and government
Drivers &
Drivers & initiatives
 Low market penetration
Challenges  Unwillingness to spend on
 Growing awareness medical devices
 Changing Insurance coverage structure  Weak manufacturing base
and business model
 Product innovation
Market
 Focus on low cost goods
Characteristics  Significant presence of MNCs
g p
 Majority of players in the cardiac pacemaker market are foreign companies with distributors and
subsidiaries in India
Competition  Due to lack of a structured regulation, entry of more players is inhibited
 Major players include Company 1, Company 2, Company 3, Company 4
CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 2

3. •Introduction
d i
•Market Overview
•Import‐Export
•Drivers & Challenges
•Market Characteristics
•Competition
CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 3

4. Cardiac pacemaker market is poised to grow at a steady rate
in the future
Cardiac Pacemaker Market – Overview Market Size & Growth
• Cardiac pacemaker market is expected to grow
Units ‘000
steadily and offers strong potential for existing and
35 q
new players
x%
30
• Country 1 along with Country 2 are primary markets
for cardiac rhythm management products of which 25
pacemakers form the largest part
pacemakers form the largest part 20 p
• Majority of players are foreign companies with 15
distributors or subsidiaries in India
10
 These companies have been able to strengthen their
foothold in the market due to their P, Q and R
f h ld i h k d h i P Q dR 5
• Domestic players make significant investments and 0
rely on profits generated in India as well as abroad 20-- 20--e
 While some players purely operate in India, others have a
global presence
 Smaller players utilize M strategies rather than T methods
to maintain their foothold in the market
Source:
CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 4

5. Indian pacemaker market is heavily dependent on imports
from the developed countries, but…
Imports – Overview Import of Cardiac Pacemakers
• The Government of India has always liberally allowed INR mn Volume ‘000 units
the import of medical electronic equipments 1,500 Value s 80
 Basic custom duty on pacemakers is x%
r 60
• Over the years, import of pacemakers has been 1,000 q
steadily increasing p 40
• Imports are mostly from the developed Region A and
p y p g 500
20
Region B
0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐
Import (Region Wise: 2009) Import (Region Wise: 2010)
Country 1
h1% f2% Country 1
Country 2
f1% Country 2
e1%
Country 3 d2% e2% h2%
g1% Country 3
d1% g2%
i1% Country 4 c2%
a1%
1% Country 4
Country 4
j1% Country 5
c1% Country 5
Country 6 b2% Country 6
Country 7 a2%
Country 7
Country 8
b1% Others
Country 9
Others
Source:
CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 5

6. Drivers & Challenges – Summary
Drivers Challenges
Lack of standard regulatory structure
Lack of standard regulatory structure
Changing demographics and government initiatives
Unwillingness to spend on medical
High rate of cardiovascular diseases
devices
Low market penetration Weak manufacturing base
Growing awareness
Changing Insurance coverage structure
and business model
CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 6

7. Market Characteristics – Summary
Product innovation
Market
Characteristics
Ch i i
Significant presence of
Focus on low cost goods
Focus on low cost goods
MNCs
MNC
7

8. Major Foreign Players (1/7)
Company Snapshot: Company 1
Corporate Information Financial Performance
Revenue Revenue Profit
Profit
Headquarters
H d t City 1, Country 1
Cit 1 C t 1 INR bn INR bn
Profit / Loss
p q
Founded 19‐‐ 400 r 20
0
300
Product 1, Product 2, Product 3, ‐20
Products 200 40
‐40
Product 4, Product 5
Product 4 Product 5
s ‐60
100
‐80
Key People Person X – CEO 0 ‐100
20‐‐ 20‐‐ 20‐‐ 20‐‐ Q‐
Business Highlights
Business Highlights
• Established in 19‐‐ as a holding company, Company 1 went public through an IPO in 19‐‐ and has x manufacturing
facilities worldwide
• Operations in India are conducted through its wholly owned subsidiary Company 2 which has its headquarters in City 1
and branch offices in City 2, City 3 and City 4
db h ffi i Cit 2 Cit 3 d Cit 4
• Launched Product 1 and Product 2 in India in Feb 20‐‐
• The company plans to invest INR y bn in Country 1, Country 2 and Country 3 through 20‐‐ and has strengthened its sales
force by adding z representatives during the first quarter of 20‐‐ in Country 1 and Country 2
Source:
CARDIAC PACEMAKER MARKET IN INDIA 2011.PPT 8

9. Thank you for the attention
The Cardiac Pacemaker Market – India report is part of Research on India’s Healthcare
Industry Series.
For more detailed information or customized research requirements please contact:
Gaurav Kumar
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