Insert Cover Image using Slide Master View                            Do not distort                         Segmentation ...
Executive Summary                FMCG segment to reach INR x bn in 20‐‐, growing with a CAGR of  x% over 20‐‐‐‐‐  Market ...
•Introduction•Market Overview•Supply Chain•Export Import                                          LE               P•Drive...
Growing awareness coupled with ease of usage to drive the Indian home care marketHome Care Market India – Overview  • Home...
Home Care, a segment of the FMCG sector can be further fragmented into multiple segments                       Home Care M...
Fabric wash segment is characterized by innovations and product launches catering to varied customer segments             ...
•Introduction•Market Overview•Supply Chain•Export Import•Drivers & Challenges•Trends•Competition•Strategic Recommendations...
Increase in production by the public and private players in the market have contributed towards growing exportsExports    ...
Drivers & Challenges – Summary    Drivers  Growing Income and Consumption  Growing Retail Market  Growing Health Conscious...
Rising income and consumption levels will boost the growth of the home care market in IndiaGrowing Income and Consumption ...
Trends – Summary                               Growing Air Fresheners                                     Segment         ...
Air fresheners, though a nascent home care segment is expected to witness positive growthGrowing Air Fresheners Segment• F...
Public: Domestic Company – Company A (1/3)Company Information                                                       Office...
Public: Domestic Company – Company A (2/3)Financial Snapshot                                                              ...
Public: Domestic Company – Company A (3/3)Key Business Segments                                                         Ke...
Thank you for the attentionThe Home Care Market – India report is part of Netscribes’ Consumer Goods Industry Series.For m...
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Market Research Report : Home Care Market in India 2012


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The Home Care Market in India is part of Netscribes’ Consumer Goods Industry Series reports. Rising consciousness to different home care products and their functional benefits coupled with media penetration to drive the Indian home care market.

The report begins with overview of the FMCG sector in India providing market size and growth and its segments. An overview of the home care market provides an introduction to the sector and covers the market size and growth in India. This section also incorporates a brief snapshot of the home care market segments providing their market size and growth.

The next section highlights a detailed description home care market supply chain and includes an overview of the organized sales formats of the home care market.

The report provides detailed information about the exports and imports of home care products under specific HS codes in terms of value and volume. It provides country-wise import and export data for the year 2010-11, mentioning the major countries exporting and importing from India.

Drivers & challenges section in the report provides a comprehensive set of factors which boosts and hinders the growth in the market. An analysis of the section brings forth the key drivers fueling growth in the market including growing Income and consumption, growing retail market, growing health consciousness, marketing campaigns, growing rural sector, growing penetration. While the challenges identified comprises of rise in packaging costs, high chemical content

Trends section in the report emphasizes the recent trends in the home care market such as growing air fresheners segment, product portfolio expansion and promotional strategies.

The competition section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the home care market in India briefing about the domestic players existing in the market. This section provides a three dimensional analysis of domestic key players’ revenues, profits and market capitalization. The report also features brief profiles of major domestic players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario.

Some of the key statistics or factors impacting the home care market in India covered in the report include FMCG market size and growth, home care market growth, fabric wash segment, utensil cleaners market growth, surface cleaners market growth, aggregate consumption, aggregate disposable income, organized retail market space, growth of malls in India, growth in healthcare spending, growth of TV industry, growth of print media industry, gro

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Market Research Report : Home Care Market in India 2012

  1. 1. Insert Cover Image using Slide Master View Do not distort Segmentation – Value (20‐‐‐‐)Home Care Market – IndiaJuly 2012
  2. 2. Executive Summary  FMCG segment to reach INR x bn in 20‐‐, growing with a CAGR of  x% over 20‐‐‐‐‐ Market  Home care, a major segment of the FMCG market is projected to reach INR x bn in 20‐‐  Home care market is divided into three broad segments , with fabric wash segment accounting  for highest market share Drivers  Growing Income and Consumption Challenges Drivers &  Challenges  Growing Retail Market  Growing Health Consciousness LE   • Rise in Packaging Costs • High Chemical Content  P  Marketing Campaigns  Growing Rural Sector Trends   Growing Penetration  Changing Lifestyles S AM  Growing Air Fresheners Segment  Product Portfolio Expansion  Promotional Strategies Major PlayersCompetition Company A Company B Company C Company D Company E Company F  HOME CARE MARKET IN INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Supply Chain•Export Import LE   P•Drivers & Challenges M•Trends S A•Competition•Strategic Recommendations•Appendix HOME CARE MARKET IN INDIA 2012.PPT 3
  4. 4. Growing awareness coupled with ease of usage to drive the Indian home care marketHome Care Market India – Overview  • Home care market in India is expected to reach INR x bn in 20‐‐, growing with a CAGR of y% over 20‐‐‐‐‐• Steady economic growth and increase in awareness about easy to use home cleaning products have emerged as major  stimulants to market growth• Marketing campaigns, product promotions and advertisements are crucial to the success of the products in the Indian    home care market LE• Home care sector is also characterized by the presence of both domestic and foreign players who engage in continuous  P innovation in order to get a greater share of the market M Home Care Market INR bn 200 150 x1 x2 S A Z% x3 x4 x5 100 50 0 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e HOME CARE MARKET IN INDIA 2012.PPT 4
  5. 5. Home Care, a segment of the FMCG sector can be further fragmented into multiple segments Home Care Market Segmentation Home Care A B LE   MP b1 S A b2 b3 C • Point 1 c1 c2 • Point 2 HOME CARE MARKET IN INDIA 2012.PPT 5
  6. 6. Fabric wash segment is characterized by innovations and product launches catering to varied customer segments    Fabric Wash Segment INR bn X% 180 x5 x4 160 x3 x2 x1 140 120   100 LE 80 60 40 20 MP A 0 S 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e• Point 1• Point 2• Point 3 HOME CARE MARKET IN INDIA 2012.PPT 6
  7. 7. •Introduction•Market Overview•Supply Chain•Export Import•Drivers & Challenges•Trends•Competition•Strategic Recommendations•Appendix HOME CARE MARKET IN INDIA 2012.PPT 7
  8. 8. Increase in production by the public and private players in the market have contributed towards growing exportsExports  Exports (Value and Volume)• Over the last four years exports (both value and  Value Volume INR mn ‘000 units volume) registered highest growth in 20‐‐‐‐‐ y3 800 15,000• However, exports (both value and volume )  y2 y4 600 y1 10,000 witnessed a decline in 20‐‐‐‐‐ 400   x2 x3 x4 5,000 200 LE x1• Sri Lanka accounts for the highest share of home care  0 0 exports in 20‐‐‐‐‐ P 20‐‐‐0‐‐ 200‐‐‐‐ 200‐‐‐‐ 201‐‐‐‐Segmentation – Value (20‐‐‐‐)  x1 Country 1 S AM Segmentation – Value (20‐‐‐‐)  x1 Country 1 Country 2 Country 2 x2 Country 3 Country 3 x7 Country 4 x7 x2 Country 4 x3 Country 5 Country 5 x4 Country 6 x3 Country 6 x5 Others x4 Others x6 x5 x6 HOME CARE MARKET IN INDIA 2012.PPT 8
  9. 9. Drivers & Challenges – Summary   Drivers Growing Income and Consumption Growing Retail Market Growing Health Consciousness Challenges LE   Marketing Campaigns MP Rise in Packaging Costs Growing Rural Sector Growing Penetration S A High Chemical Content  Changing Lifestyles HOME CARE MARKET IN INDIA 2012.PPT 9
  10. 10. Rising income and consumption levels will boost the growth of the home care market in IndiaGrowing Income and Consumption Impact• Finding 1• Finding 2• Finding 3• Finding 4• Finding 5 LE   MP100% b1 Aggregate Consumption A a1 B b2 b3 C S A 100% Aggregate Disposable Income  b1 A a1 B b2 C a2 b380% z1 A E 80% z1 a2 z2 a3 a360% B 60% z2 y1 C y140% z3 40% z3 y2 D y220% 20% x1 y3 x1 y3 0% x2 x3 x2 x3 0% 20‐‐ 20‐‐e 20‐‐e 20‐‐ 20‐‐e 20‐‐e HOME CARE MARKET IN INDIA 2012.PPT 10
  11. 11. Trends – Summary  Growing Air Fresheners  Segment LE   MP Key  Trends S A Product Portfolio  Promotional Strategies Diversification  HOME CARE MARKET IN INDIA 2012.PPT 11
  12. 12. Air fresheners, though a nascent home care segment is expected to witness positive growthGrowing Air Fresheners Segment• Finding 1• Finding 2 Growing • Finding 3 demand to drive  the market • Finding 4  • Finding 5 P LE INR bn Growth in Air Fresheners Segment S AM Odonil Air Freshener – Market Share x1 4 +23% x5 A x4 3 x3 B x2 2 x1 1 x2 0 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e HOME CARE MARKET IN INDIA 2012.PPT 12
  13. 13. Public: Domestic Company – Company A (1/3)Company Information Offices and Centres – India Corporate Address AddressTel No. +91‐‐‐‐‐‐‐‐‐‐Fax No. +91 ‐‐‐‐‐‐‐‐Website ‐‐‐‐‐‐Year of IncorporationTicker Symbol 18‐‐ 500‐‐‐‐ LE  Stock Exchange ‐‐‐ MPProducts and Services CategorySegment 1 Products/Services Product 1, Product 2… S A Key People Head OfficeSegment 2 Product 3…… Name DesignationSegment 3 Product 4, …. Person 1 Chairman Person 2 Vice ChairmanSegment 4 Product 5…… Person 3 Director Person 3 Director HOME CARE MARKET IN INDIA 2012.PPT 13
  14. 14. Public: Domestic Company – Company A (2/3)Financial Snapshot Key Ratios y‐o‐y change  Particulars  20‐‐ 20‐‐ 20‐‐ 20‐‐ Total Income Profit (20‐‐‐‐) Total Income INR mn INR mn  Profitability Ratios Profit / Loss6,000 600 Operating Margin ‐ ‐ ‐ ‐ ‐ x2 x4 Net Margin ‐ ‐ ‐ ‐ ‐4,000 x1 x3 400 Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐2,000 200 Return on Equity ‐ ‐ ‐ ‐ ‐ Return on Capital Employed ‐ ‐ ‐ ‐ ‐   0 0 Return on Working Capital ‐ ‐ ‐ ‐ ‐ LE 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets ‐ ‐ ‐ ‐ ‐Financial Summary  Return on Fixed Assets ‐ ‐ ‐ ‐ ‐ P Cost Ratios• The company incurred a net profit of INR x mn in FY 20‐‐, as  Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐ M compared to net profit of INR y mn in FY 20‐‐ Administration costs (% of  ‐ ‐ ‐ ‐ ‐• The company reported total Income of  INR x mn in FY 20‐‐,  Sales) A registering an increase of x% over FY 20‐‐ Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐ S Liquidity Ratios• The company earned an operating margin of x % in FY 20‐‐ a  Current Ratio ‐ ‐ ‐ ‐ ‐ decrease of y percentage points over FY 20‐‐ Cash Ratio ‐ ‐ ‐ ‐ ‐• The company reported debt to equity ratio of x in FY 20‐‐, an  Leverage Ratios ‐ ‐ ‐ ‐ ‐ increase of x per cent over FY 20‐‐ Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐ Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐Performance Indicators Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐ Indicators Value (22/02/2012) Efficiency RatiosMarket Capitalization (INR) ‐‐ Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐Total Enterprise Value (INR) Asset Turnover ‐ ‐ ‐ ‐ ‐ ‐‐‐ Current Asset Turnover ‐ ‐ ‐ ‐ ‐EPS (INR) ‐ Working Capital Turnover ‐ ‐ ‐ ‐ ‐PE Ratio (Absolute) ‐ Capital Employed Turnover ‐ ‐ ‐ ‐ ‐ HOME CARE MARKET IN INDIA 2012.PPT 14
  15. 15. Public: Domestic Company – Company A (3/3)Key Business Segments Key Geographic Segments A C E Country 1 B D 100% 80% It has been concentrating on  A B C D100% the x market for the last 5  60% years x x1 x2 x3 x4 40%   50% 20% LE y1 2% y2 z2 y3 z3 y4 z4 0% z1 a1 a2 a3 0% P 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ MBusiness Highlights (1/2) Description  S A News • The x largest FMCG concern in India posting revenues of INR x bn • Considered as the world’s y Product 1 & Product 2 companyPerformance  • The brand has over x products in its portfolio in the A and B space  • Has posted continuous growth year‐on‐year in sales and profits over the last 36 quartersExpansion  • Has plans of investing INR x mn in X which is slated to be a y% export unit HOME CARE MARKET IN INDIA 2012.PPT 15
  16. 16. Thank you for the attentionThe Home Care Market – India report is part of Netscribes’ Consumer Goods Industry Series.For more detailed information or customized research requirements please contact:Phone: +91 33 4064 6214E‐Mail: sales@netscribes.comFollow us on:About NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. HOME CARE MARKET IN INDIA 2012.PPT 16