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Market Research Report : Paint Industry in India 2011


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The paint industry in India is driven by growth in not only construction activities but also in automotive industry. Media exposure and innovative marketing initiatives by the players have only added to increasing awareness about latest trends prevalent in the sector. Due to increased Government funding for infrastructure, demand for paints both in industrial and decorative segment is set to rise, thereby rendering Indian paint industry to be poised for further growth.

The report begins with an overview of the paint industry in India including market size and growth. A clear indication of revenue break-up in terms of different types of paints has also been highlighted. This is followed by a supply chain analysis of the industry following which there is a section on the key constituents of paints. Additionally, the different types of paints available in the Indian market have been covered. This is followed by information regarding the sales and distribution channels adopted by the manufacturers in the country. This section is concluded with an analysis of the market through Porter’s Five Force model.

The section on EXIM provides an overview to the imports and exports. It covers the overall imports and exports as well as the segmented share by major countries participating in trade.

An analysis of the drivers explains the factors for growth of the market including growth in real estate construction, growth in automotive industry, growth in industrial sector, growth in disposable income, low penetration and increased Government expenditure on infrastructure. India is an emerging economy and with a rising GDP. GDP growth relates to growth in industrial activities and infrastructural developments. Aided with increased Government spending on infrastructure in India, market is optimistic about its impact on the paint industry. For new constructions, paint has become an integral component of the development stage. Another factor boosting the market is the growth in the automotive industry which creates huge demand for industrial paints. Further, with enhanced level of communication in terms of media exposure, awareness about latest trends governing the sector has reached a whole host of consumers. Fulfilling needs to look unique becomes possible with more disposable income at the hands of people which is seen to be on an upward trend. Moreover, low per capita consumption of paints in India provides enough opportunity for further growth in this sector. However, the sector is also facing certain challenges. Factors like rising input prices and stringent environmental regulations pose as a barrier for growth.

A section on certain initiatives governing the sector has also been highlighted. Major Government initiatives as well as industry regulations have been detailed which provides the necessary thrust to the sector for its growth.

The major trends indentified in th

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Market Research Report : Paint Industry in India 2011

  1. 1. Paint Industry – India  Paint Industry IndiaSeptember 2011
  2. 2. Executive Summary  Paint industry in India is expected to reach INR X1  in 20‐‐  The segment has been in a position to sustain downturns despite the global economic recession Market  This sector has continuously recorded a growth of X2 times the G1 growth rate of India  Analysis 1 speaks of conducive conditions available for further growth of the industry Drivers Challenges – Growth in real estate construction – Increase in input prices – Growth in automotive industry Growth in automotive industry – St i Stringent environmental regulations t i t l l ti Drivers &  – Growth in industrial sector Challenges – Increase in disposable income – Low penetration – Increased Government expenditure  on infrastructure i f t t  Color experimentation  New trademarks and patents flood the   Customer participation with value added  sector Trends  services  Increasing demand for emulsions  Environment friendly paint  Small size packs Major PlayersCompetition Player 1 Player 2 Player 3 Player 4 Player 5 Player 6 PAINT INDUSTRY IN INDIA 2011. PPT 2
  3. 3. •Market Overview•Import‐Export•Drivers & Challenges•Drivers & Challenges•Initiatives•Trends •Competition•Strategic Recommendations PAINT INDUSTRY IN INDIA 2011. PPT 3
  4. 4. Indian paints industry has been successful in registering  double digit growth figures Paints Industry – Overview  Market Size and Growth • Despite global economic recession, this sector has  INR bn been able to overcome downturns due to high  Q 1,000 1 000 demand 1 and decreasing dependence on demand 2  y% 800 • Indian paints industry is estimated to touch INR X1   600 by 20‐‐ 400  This sector has continuously recorded a growth of Y1  P 200 times the GDP growth rate of India 0 • India ranks below only to country1 and country2 in  20-- 20-- terms of production of paints, while it ranked 2nd only to country3 in terms of growth rate of  Revenue Breakdown (2010) production d t% Type 1 • Demand for paints is price elastic and is connected  s% Type 2 with X3 and X4 growth Type 3 • Low Y2 consumption, in comparison to other  r% Type 4 developing nations,  creates strong opportunity  for  p% Type 5 players in the market q%Source: PAINT INDUSTRY IN INDIA 2011. PPT 4
  5. 5. Drivers & Challenges – Summary  Drivers Growth in real estate construction Growth in automotive industry Challenges Growth in industrial sector Increase in input prices Increase in disposable income Stringent environmental regulations Stringent environmental regulations Low penetration Increased Government expenditure on  infrastructure PAINT INDUSTRY IN INDIA 2011. PPT 5
  6. 6. Trends – Summary  Colour Experimentation Customer participation with value added services Environment friendly paints Key Trends ` New trademarks and patents flood the sector Increasing demand for emulsions Small size packs PENSION FUND MARKET IN INDIA 2011.PPT 6
  7. 7. Players in the Market (1/9) Company Snapshot: Company 1Corporate Information Financial Performance Headquarters H d t Place 1, Country 1 Pl 1 C t 1 Revenue INR bn Profit / Loss INR bn Founded 19‐‐ 1,500 600 Q 400 Products Product 1, Product 2 1,000 R S P 200 500 Capacity C1 (20‐‐) 0 0 -200 Key People Person1 – Position1 20-- 20-- 20-- 20-- Business Highlights Business Highlights • Has operations in more than ‐‐ countries with an employee strength of ‐‐ people around the world • It manufactures and markets paint products under X1 brand name in India • Has registered a Y1% volume CAGR during the period 20 Has registered a Y1% volume CAGR during the period 20‐‐‐‐‐ • Has a network of ‐‐ dealers and has converted more than ‐‐ outlets into centre1 that provides service1 and service2  with a vision to make painting an experience with fun  Centre1  have reported an average increase of Y2 per cent in footfalls as compared to the other dealerships p g p p p • Launched product3, an exterior paint product in Feb 20‐‐Source:  PAINT INDUSTRY IN INDIA 2011. PPT 7
  8. 8. Thank you for the attentionThe Paint Industry‐ India report is part of Netscribes’ Consumer Goods Series. For more detailed information or customized research requirements please contact:Gaurav Kumar Gagan Uppal  lPhone: +91 33 4064 6214 Phone: +91 22 4098 7530E‐Mail: E‐Mail: gagan.uppal@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on IndiaNetscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. PAINT INDUSTRY IN INDIA 2011. PPT 8