Market Research Report : Digital broadcasting market in india 2015 - Sample

Digital Broadcasting Market - India
February 2015

2
Executive Summary
Market
Global digital broadcasting sector has risen considerably and is set to grow at a rate of p1% over
20--
Caters to - primary segments for content delivery namely q1 and q2
Indian digital broadcasting sector is slated to witness a p2% growth in its subscriber base over 20--
Drivers &
Challenges
Competition
Drivers
–Emerging middle class and rising
disposable income
–Increase in television and radio
penetration
–Complete digitization of TV services
–Increase in sale of LCD and LED TVs
Challenges
–High costs involved in digital
conversion
–Shortage in set top boxes
Major Players
Company 1 Company 2 Company 3
Company 4 Company 5 Company 6
Penetration of mobile services in the market
Headend-in-the-sky (HITS)
A-la-carte channels in the offing
Conversion of AIR to digital framework
Trends
DIGITAL BROADCASTING MARKET IN INDIA 2015.PPT

3DIGITAL BROADCASTING MARKET IN INDIA 2015.PPT
•Introduction
•Macroeconomic Indicators
•Market Overview
•Segments
•Drivers & Challenges
•Government Participation
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix

4
SAMPLERecent Government mandate towards digitization earmarks
the sector for phenomenal growth
Digital Broadcasting Market – Overview
•Broadcasting industry in India is presently at a critical juncture with slurry of developments across the
sector including digital techniques and mobile
•India is at the verge of a revolution in a1 and a2 with broadcasters scouting for new content delivery
alternatives
•Conversion from analogue to digital broadcasting is supposed to be a potential growth driver for this sector
•Newer modes of content delivery including a3 and a4 have also emerged as latest additions to broadcasting
media
•The move from analogue to digital will also translate into shift from a5 to a6 along with complete
integration of equipment to their HD-counterparts
Digital Broadcasting Subscriber Base – Growth
a
b
c
0
2016e
U
2015e
T
2014e
S
2013e
R
2012e
Q
2011
P
mn
a%

5
Digital Broadcasting – Platforms
Mobile TV
Digital Cable
TV
•Digital Broadcasting cater to 5 platforms
•Each of the platforms require digital broadcasting as a means of technology for their transmission
•Inadvertently, individual segment’s growth gets translated into the overall sector’s growth
Digital Broadcasting
DTH
IPTV Digital Radio

6
Drivers & Challenges – Summary
Drivers
Emerging middle class and rising
disposable income
Increase in television and radio
penetration
Complete digitization of TV services
Increase in sale of LCD and LED TVs
Challenges
High costs involved in digital
conversion
Shortage of set top boxes

7
Government Participation – Summary
Initiatives
TRAI’s Regulation within the
sector
Cable TV Network
Amendment Bill 2011
FDI Ceiling

8
Trends – Summary
Conversion of AIR to digital
framework
Penetration of mobile services in
the market
A-la-carte channels in the offing Headend-in-the-sky
Key
Trend
s

9
SAMPLEPublic: Domestic Company – Company 1 (1/4)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Clace 1, Country 1
Tel No. +123456
Fax No. +123456
Website http://www.abc.in/
Year of Incorporation 19--
Ticker Symbol --
Stock Exchange --
Category Products/Services
E1 C1
Name Designation
P1 D1
P2 D2
P3 D3
P4 D4
Place

10
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of INR -- mn in FY 20--, as
compared to net profit of INR -- mn in FY 20--
• The company reported total Income of INR -- mn in FY 20--,
registering an increase of p1% over FY 20--
• The company earned an operating margin of p2% in FY 20-- a
decrease of -- percentage points over FY 20--
• The company reported debt to equity ratio of -- in FY 20--, a
decrease of p3% over FY 20--
Financial Summary
Indicators Value (dd/mm/yyyy)
Market Capitalization (INR) A1
Total Enterprise Value (INR) B1
EPS (INR) C1
PE Ratio (Absolute) D1
Profit / LossTotal Income
0
500
1,000
0
100
200
300
Profit
INR mn
Total Income
INR mn
20--
D
20--
C
20--
B
20--
A
Public: Domestic Company – Company 1 (2/4)
Particulars
y-o-y change
(20-----)
20-- 20-- 20--
Profitability Ratios
Operating Margin 2.43 -17.62% -20.05% -20.13%
Net Margin -27.19 -35.73% -8.53% -18.97%
Profit Before Tax Margin -7.80 -20.89% -13.08% -29.53%
Return on Equity -6.36 -11.57% -5.21% -12.90%
Return on Capital Employed 3.13 -4.70% -7.83% -8.50%
Return on Working Capital 20.26 -38.59% -58.85% -81.68%
Return on Assets -5.46 -8.31% -2.85% -6.65%
Return on Fixed Assets -13.41 -18.06% -4.65% -10.94%
Cost Ratios
Operating costs (% of Sales) -1.84 76.53% 78.37% 94.47%
Administration costs (% of Sales) -0.98 27.85% 28.83% 17.15%
Interest costs (% of Sales) 0.38 -3.60% -3.97% -4.02%
Liquidity Ratios
Current Ratio 101.64% 2.69 1.34 1.48
Cash Ratio -19.10% 0.15 0.19 0.36
Leverage Ratios
Debt to Equity Ratio -52.58% 0.39 0.83 0.94
Debt to Capital Ratio -50.90% 0.18 0.36 0.38
Interest Coverage Ratio -10.98% 5.10 5.73 5.29
Efficiency Ratios
Fixed Asset Turnover 1.13% 0.49 0.48 0.55
Asset Turnover -24.09% 0.22 0.29 0.33
Current Asset Turnover -57.29% 0.65 1.53 1.32
Working Capital Turnover -82.92% 1.04 6.07 4.07
Capital Employed Turnover -42.15% 0.31 0.54 0.64

11
Public: Domestic Company – Company 1 (3/4)
Key Business Segments Key Geographic Segments
Key Information
Description Details
Overview
• B1 provides b2 and voice over b3 services, and engages in the manufacture and sale of
optic fiber cables as well
• It provides b4 services under the ‘b5’ brand name in Delhi and Mumbai
Extended Product
Portfolio
• B6, b7, b8, b9, b10
0%
50%
100%
p2%
p1%
20---
p3%
20--20--
p8%
p7%p4%
p5%
p6%
50%
100%
0%
p9%
20--
S1 S3S2 Country 1

12
SAMPLEPublic: Domestic Company – Company 1 (4/4)
• Texttext Texttext Texttext Texttext Texttext
Texttext Texttext Texttext
TO
WS

13
SAMPLEPrivate: Domestic Company – Company 1 (1/5)
Key People
Products and Services
Place
Company Information Offices and Centres – India
Registered Address Place 1, Country 1
Tel No. +123456
Fax No. +123456
Website http://www.abc.com/
Year of Incorporation 19--
Category Products/Services
E2 P1
Name Designation
P5 D5
P6 D6
P7 D7
Registered
Address

14
SAMPLEShareholders of the Company Ownership Structure
Name No. of Shares held
Shareholder 1
Shareholder 2
Shareholder 3
Shareholder 4
Shareholder 5
Shareholder 6
Shareholder 7
Shareholder 8
Shareholder 9
Total
Private: Domestic Company – Company 1 (2/5)
30%
Shareholding Pattern as of AGM 4th Sep 20--
B%
A%
Bodies Corporate
Foreign Bodies

15
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
Profit / LossTotal Income
0
200
400
600
800
1,000
-20
0
20
40
60
80
100
Profit
INR mn
Total Income
INR mn
20--
Y
20--
X
20--20--
• Company incurred a net profit of INR -- mn in FY 20--, as
compared to net profit of INR -- mn in FY 20--
• It reported total Income of INR -- mn in FY 20--,
registering an increase of r1% over FY 20--
• Earned an operating margin of r2% per cent in FY 20-- an
increase of -- percentage points over FY 20--
• The company reported debt to equity ratio of -- in FY 20--,
a decrease of r3% over FY 20--
Particulars
y-o-y change
(20-----)
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin 69.15 73.01% 3.86% 6.05% -2.24%
Net Margin 2.34 11.49% 9.15% 11.18% 34.54%
Profit Before Tax Margin 4.65 12.67% 8.02% 12.89% 34.67%
Return on Equity 5.87 13.91% 8.04% 8.79% 34.57%
Return on Capital Employed 105.60 108.74% 3.14% 5.45% -2.97%
Return on Working Capital 55.91 77.81% 21.90% 43.72% 374.18%
Return on Assets 5.11 10.68% 5.57% 7.67% 34.37%
Return on Fixed Assets 9.21 23.38% 14.17% 32.94% 125.87%
Cost Ratios
Operating costs (% of Sales) -77.48 18.41% 95.89% 93.45% 103.67%
Administration costs (% of
Sales)
N.A. N.A. N.A. N.A. N.A.
Interest costs (% of Sales) 1.16 3.07% 1.91% 0.90% 3.12%
Liquidity Ratios
Current Ratio -32.18% 1.37 2.01 1.74 1.37
Cash Ratio 8.32% 0.43 0.40 0.34 0.47
Leverage Ratios
Debt to Equity Ratio -31.93% 0.30 0.44 0.13 0.00
Debt to Capital Ratio -24.53% 0.23 0.31 0.11 0.00
Interest Coverage Ratio 1136.40% 26.61 2.15 7.25 -1.18
Efficiency Ratios
Fixed Asset Turnover 25.00% 1.82 1.46 2.72 2.23
Asset Turnover 45.34% 0.83 0.57 0.63 0.61
Current Asset Turnover 43.22% 1.62 1.13 1.53 1.80
Working Capital Turnover 169.30% 6.06 2.25 3.61 6.63
Capital Employed Turnover 31.08% 1.08 0.83 0.73 0.61

16
SAMPLEKey Recent Developments
Description News
Overview
• Operates as a subsidiary of -- and is one of the largest multi-system operator in the
country
• Has an - mn subscribers across -- cities and has -- channels in its digital offering
• Also has a c1 across India to cover their service locations
• Has - digital headends in Mumbai and Delhi with a capacity to broadcast -- channels each
Infrastructure
• Boasts of a broadband network of -- capacity with c2
• Has an extremely high c3 and low c4 or c5 as well as two way interactivity with c5
Future Outlook • Has plans to introduce value added services namely c6, c7, c8, c9, c10

17
SAMPLEPrivate: Domestic Company – Company 1 (5/5)
TO
WS

18
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Market Research Report : Digital broadcasting market in india 2015 - Sample