Market Research Report : Personal Care Market in India 2010


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The personal care market has been developing rapidly primarily due to the increasing purchasing power and rise of conscious consumers. The market which is valued at INR 224 bn in 2009 is estimated to grow at 19% CAGR. Players in the market are tapping into the large potential in the market by providing a wide range of products at different prices towards meeting the specific requirements of the consumers.

The report begins with an overview of the market providing information regarding the market size and forecasted growth, the market segmentation by product as well as by region. The various segments in the market have been briefly highlighted including bath & shower, hair care, skin care, colour cosmetics and fragrance. The import export figures have been included as well as the country-wise segmentation of the same.

An analysis of the drivers explains the factors for growth of the industry including Increase in disposable income, increase in consumer base, rise in organized retail, increase in awareness, adoption of Western styles and availability of natural products. The key challenges identified encompass regulatory shortcomings, high price of commodities and perception towards application of chemicals. Key trends in the market have also been analyzed including rising mergers and acquisitions, companies lowering product prices, developing male personal care market, entry of international players and, constant innovation and focus on branding.

The competition section provides a product matrix for all the major players in the market. It also includes complete profiles of the major domestic and foreign players in the market including corporate information, financials and business highlights.

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Market Research Report : Personal Care Market in India 2010

  1. 1. Personal Care – India September 2010
  2. 2. Executive Summary Indian personal care market is ranked Xth globally and accounts for approximately a% of the global market Market Indian personal care market is valued at INR YY bn in 20-- and is growing at b% CAGR Market can be categorized as bath & shower, hair care, skin care, colour cosmetics and fragrance LE Drivers: Challenges: Drivers & MP Increase in disposable income Increase in consumer base Regulatory shortcomings High price of commodities A Rise in organized retail Perception towards application of Challenges S Increase in awareness chemicals Adoption of Western styles Availability of natural products Rising mergers and acquisitions Companies lowering product prices Trends Developing male personal care market Entry of international players Constant innovation and focus on branding The market is extremely competitive with large scale influx from foreign entities Competition Major domestic players include Company 1, Company 2, Company 3, Company 4, Company 5 and Company 6 PERSONAL CARE MARKET IN INDIA 2010.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Government Regulation •Trends •Competition PERSONAL CARE MARKET IN INDIA 2010.PPT 3
  4. 4. Personal care market in India is expected to grow strongly with Segment 1 dominating the market Market Overview Market Size & Growth • Indian personal care market is ranked Xth globally; accounts for ~ b% of the global market INR bn 400 a% Z • Increase in purchasing power and rise of conscious LE W consumers influenced by western culture is leading 300 V U P to its noteworthy market growth 200 • Regulatory issues are faced by players in the market M 100 • A large influx of foreign players which has heightened competition Segmentation (Region-wise: 20--) SA 0 2009 2010e Market Segmentation (20--) 2011e 2012e Region 1 Segment 1 Region 4 r1% s1% r4% Segment 5 s5% r2% Region 2 s2% s4% r3% s3$ Segment 2 Region 3 Segment 4 Segment 3 Source: PERSONAL CARE MARKET IN INDIA 2010.PPT 4
  5. 5. The market has seen large imports and exports; growing at q-r% since 20-- - -- Import of Personal Care Import (Region Wise: 20-- - 20--) INR mn Volume ‘000 Kg 250 Value 1,000 Others i4 Country 1 Major imports Imports are 200 800 i9% dominated by the include essential i1% premium vodka M (m%), N 150 i3 600 Country 8 products (n%), O segment with i1 i2 Country 7 i7% i8% 100 400 brands like Ciroc, (o%) and P (p%) Country 6 i6% LE Vladivar, Absolut 50 200 i2% being imported i5% P 0 0 Country 5 i4% i3% Country 2 2006-07 2007-08 2008-09 2009-2010 Country 4 M Country 3 Export of Personal Care Export (Region Wise: 20-- - 20--) 600 500 S INR mn A Volume Value e3 e4 ‘000 Kg 4,000 Others e8% Largely categorized by 3,000 low cost personal 400 e2 Country 7 care products as Country 6 300 e1 2,000 e6% e7% well as Product 2 Country 5 e5% e1% Country 1 200 1,000 e4% 100 Country 4 e3% 0 0 Country 3 e2% 2006-07 2007-08 2008-09 2009-2010 Country 2 Source: PERSONAL CARE MARKET IN INDIA 2010.PPT 5
  6. 6. Drivers & Challenges – Summary Drivers Increase in disposable income Challenges Increasing consumer base Regulatory shortcomings Rise in organized retail High price of commodities Increase in awareness Perception towards application of chemicals Adoption of Western styles Demand for natural products PERSONAL CARE MARKET IN INDIA 2010.PPT 6
  7. 7. Trends – Summary Rising mergers and acquisitions Constant innovation and Companies lowering product focus on branding prices Key Trends Developing male personal care Entry of international players market PERSONAL CARE MARKET IN INDIA 2010.PPT 7
  8. 8. Competition – Summary Players Bath & Shower Hair Care SAMPLESkin Care Colour Cosmetics Fragrance Domestic Players Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Foreign Players Company 8 Company 9 Company 10 Company 11 Company 12 Company 13 Source: PERSONAL CARE MARKET IN INDIA 2010.PPT 8
  9. 9. Major Domestic Players (1/7) Company Snapshot: Company 1 Corporate Information Financial Performance Revenue Headquarters Mumbai Revenue Profit INR bn Profit / Loss INR bn Founded 19-- 25 5 r4 20 r3 4 r2 15 r1 3 Products Product 1, Product 2 and Product 3 10 2 5 1 Key People Person 1 – MD 0 0 2006-07 2007-08 2008-09 2009-2010 Business Highlights • Company 1 is a part of Company R LE • Company 1 is engaged in the production and marketing of consumer goods such as personal care, oral care and household care products MP • It dental treatments including fluoride therapy, teeth whitening & bonding, filings, orthodontics, root canal treatment, dentures, dental implants, crowns & bridges, tooth removal and extraction A • In Feb 20--, acquired the remaining a% stake in professional Company U S • In Mar 20--, acquired the remaining b% stake in Company V • In Dec 20--, acquired the remaining c% stake in Company w Source: PERSONAL CARE MARKET IN INDIA 2010.PPT 9
  10. 10. Thank you for the attention The Personal Care - India report is part of Netscribes’ Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 96191 00122 Phone: +91 98303 09715 E-Mail: E-Mail: Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. PERSONAL CARE MARKET IN INDIA 2010.PPT 10