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Market Research Report : Ice Cream Market in India 2012


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India is considered to be the largest milk producer across the globe and accounts for one-fifth of the total global milk production. It constitutes of different sub segments of which ice cream has seen strong growth in the market. The Indian ice cream sector is a competitive market with strong competition from the unorganized sector. At a time when input prices are rising and branded players are forced to increase prices of their products, unorganized or local players indulge in low quality ingredients and offer products at cheaper prices. However, the sector is still on a growth path as constant innovation presents products catering to the varied needs of customers. Due to the developing distribution network leading to wider availability of products coupled with increase in disposable income among consumers; the sector braces for further growth.

The report begins with an overview of the dairy industry in India providing the market size and growth as well as information regarding its consumption pattern and market structure. This is followed by a primary segmentation of the industry wherein a product mix is highlighted. An overview of the ice cream market provides an introduction to the sector and covers the market size and growth in India along with a representation of the market share of key players in the sector. The manufacturing process as well as a description of the key processes has been covered. An analysis of the value chain has been included which is followed by a snapshot of the various distribution channels players opt for in the ice cream market. An EXIM trend over a period of four years is included which precedes a Porter’s Five Forces analysis that concludes the section. The next section highlights the segmentation in the ice cream market and all three primary segments namely impulse segment, take home segment and artisanal segment have been discussed.

An analysis of the drivers explains the factors for growth of the market and includes lucrative nature of business, rise of buyers in impulse segment, strengthening of distribution network, increase of disposable income and low per capita consumption of ice creams. Ice creams contain air in a substantial amount sometimes even up to 50% which makes the business a very profitable venture wherein profits margins are extremely high at certain times. The lucrative nature of this business has created strong opportunities in the market Ice creams can be ramified into impulse, take home and artisanal segments. Of these, impulse segment entails highest sales volumes as featured products are small in size, relatively cheaper and can be consumed at a go. Availability of impulse products has increased as push carts are present across cities and towns and affordability has contributed to further growth in such buyers.

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Market Research Report : Ice Cream Market in India 2012

  1. 1. Ice Cream Market – India Ice Cream Market IndiaApril 2012
  2. 2. Executive Summary  Indian Dairy sector is considered to be growing at a1% annually  Market  Ice cream market, a sub‐segment of the dairy sector, is expected to grow at a2% CAGR over 20‐‐‐ 20‐‐ Drivers Challenges – Lucrative nature of business – Rise in input costs Drivers &  – Rise of buyers in impulse segment – Erratic power supply across the  – Strengthening of distribution network Strengthening of distribution network country Challenges – Increase in disposable income – Rise in local manufacturers – Low per capita consumption of ice  creams  Frozen yoghurt   Promotional offers flooding the sector Trends   Exclusive stores  Mini meal concept  Entry of eatery players  Alternative products  Indian Ice Cream Manufacturers’ Association Indian Ice Cream Manufacturers Association  Introduction of new variants Introduction of new variants Major PlayersCompetition Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 ICE CREAM MARKET IN INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Segments •Drivers & Challenges•Government Participation •Trends•Competition•Strategic Recommendations pp•Appendix ICE CREAM MARKET IN INDIA 2012.PPT 3
  4. 4. Ice cream market is eyeing growth as players look towards  expanding distribution channels Ice Cream Market – Overview   Market Size and Growth • Putting organized and unorganized players together,  INR bn in terms of units the market adds to ‐‐ mn ltr X% 40 D  State 1 has the largest share in this market standing at   C 30 B p1% share  A 20 • The premium segment is estimated to be p2% of the  total market 10 • The market is dominated by certain flavours with f1,  0 20-- 20-- 20-- 20-- f2 and f3 constituting p3% of the market  • Per capita consumption of ice cream in India is ‐‐ ml  Market share of players in India (2011) per annum which is low compared to other nations per annum which is low compared to other nations • Factors such as inflationary measures effecting price  Company 1 a5% Company 2 hike in chocolates, sugar and other inputs have  emerged as potential threats Company 3 a1% Company 4 • Ice cream players have also formed an association to  a4% Company 6 boost consumption in this sector a3% a2%Source:  ICE CREAM MARKET IN INDIA 2012.PPT 4
  5. 5. Distribution Channel – Summary Push Carts Distributors  Key  Channels Parlours   Retailers   ICE CREAM MARKET IN INDIA 2012.PPT 5
  6. 6. Imported products witnessed a rise in demand from  aspirational consumers  Imports  Imports (Value and Volume) • India has a Customs Basic duty of c1% with a Customs  Value INR mn Volume ‘000 kg cess of c2% cess of c2% 40 W 150 • In addition to ice creams being imported, ice cream  30 V 100 20 U X flavours including vanilla also feature in the list 50 10 • A large portion of ice creams are imported from  g p p 0 0 France followed by countries such as country 1,  20----- 20----- 20----- 20----- country 2 and country 3  Segmentation – Value (20‐‐ ‐ ‐‐)  Segmentation – Volume (20‐‐ ‐ ‐‐) u% Country 1 u% Country 7 t% t1% Country 2 Country 8 s% Country 3 s1% p1% Country 9 p% Country 4 Country 10 r% Country 5 r1% Country 11 Country 6 Country 12 q% q % q1%Source:  ICE CREAM MARKET IN INDIA 2012.PPT 6
  7. 7. Drivers & Challenges – Summary   Drivers Challenges Lucrative nature of business L ti t fb i Rise in input costs Rise of buyers in impulse segment Erratic power supply across the  country Strengthening of distribution network Rise in local manufacturers Increase in disposable income Low per capita consumption of ice  cream ICE CREAM MARKET IN INDIA 2012.PPT 7
  8. 8. Government Participation – Summary  Prevention of Food  Adulteration Act 1954 Adulteration Act 1954 Initiatives Food and Safety Standards  Government Policies Act 2006 A 2006 ICE CREAM MARKET IN INDIA 2012.PPT 8
  9. 9. Trends ‐ Summary Frozen yoghurt Exclusive stores E l i t Entry of eatery players  Indian Ice Cream Manufacturers’ Association  Key Trends ` Promotional offers flooding the sector Mini meal concept Alternative products Introduction of new variants ICE CREAM MARKET IN INDIA 2012.PPT 9
  10. 10. Public: Domestic Company – Company 1 (1/3) Company Information SAMPLE  Offices and Centres – India  Place 1, Country 1 Corporate Address Tel No. +123456 Fax No. +123456 Place   Website Year of Incorporation p 19‐‐ Ticker Symbol 123456 Stock Exchange ‐‐ Products and Services Products and Services Category Products/Services C1 S1, s2 Key People C2 S3, s4 Name N Designation D i ti C3 S4  Person 1 D1 Person 2 D2 C4 S5 Person 3 D3 Person 4 D4Source:  ICE CREAM MARKET IN INDIA 2012.PPT 10
  11. 11. Public: Domestic Company – Company 1 (2/3) Financial Snapshot i i lS h Key Ratios K i y‐o‐y change  Particulars  2011 2010 2009 2008 Total Income Profit (2011‐10) Total Income INR mn INR mn  Profitability Ratios Profit / Loss 3,000 60 Operating Margin S P R Net Margin 2,000 Q 40 Profit Before Tax Margin 1,000 20 Return on Equity Return on Capital Employed 0 0 Return on Working Capital 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets Financial Summary  Return on Fixed Assets Cost Ratios • The company incurred a net profit of INR  ‐‐ mn in FY 2011, as  Operating costs (% of Sales) compared to net profit of INR ‐‐ mn in FY 2010 Administration costs (% of  • The company reported total Income of  INR ‐‐ mn in FY 2011,  Sales) registering an increase of x1% over FY 2010 registering an increase of x1% over FY 2010 Interest costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios • The company earned an operating margin of x2% in FY 2011 a  Current Ratio decrease of ‐‐ percentage points over FY 2010 Cash Ratio • The company reported debt to equity ratio of ‐‐ in FY 2011, an  Leverage Ratios increase of x3% over FY 2010 Debt to Equity Ratio Debt to Capital Ratio b i l iFinancial Summary  Interest Coverage Ratio Indicators Value (dd/mm/yyyy) Efficiency Ratios Market Capitalization (INR) A Fixed Asset Turnover Total Enterprise Value (INR) Asset Turnover B Current Asset Turnover EPS (INR) C Working Capital Turnover PE Ratio (Absolute) D Capital Employed TurnoverSource: Improved Decline ICE CREAM MARKET IN INDIA 2012.PPT 11
  12. 12. Public: Domestic Company – Company 1 (3/3) Key Business Segments Key Geographic Segments Segment 1 Country 1 Country 3 Country 5 Country 7 Segment 2 Country 2 Country 4 Country 6 Segment 3 E F G H I J K L 100% 100% 75% 83% 81% 83% 85% 3% 86% 88% 90% 50% 50% 2% 24% 1% 5% 5% 14% 12% 10% 16% 1% 18% 1% 16% 1% 0% 0% 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Business Highlights (1/2) Description  News • Is the gth largest ice cream player in the Indian market • Has the largest range of ice creams with more than ‐‐ flavours which are sold in in a  Performance  Performance variety of more than  variety of more than ‐‐ packs • In addition to selling ice creams, it also engages in the ready to eat items catering to  almost ‐‐ countries across the globe Production Capacity • Has enhanced its production capacity from ‐‐ mn ltr per day to ‐‐ mn ltr per day Source: ICE CREAM MARKET IN INDIA 2012.PPT 12
  13. 13. Private: Domestic Company – Company 1 (1/3) Company Information S SAMPLE  Offices and Centres – India  Corporate Address Place 1, Country 1 Tel No. +123456 Fax No. +123456 Place 1   Website b h // b / Year of Incorporation 19‐‐ Products and Services Products and Services Category Products/Services C1 S1 Key People Name N Designation D i ti C2 S2 Person 1 D1 C3 S3 Person 2 D2 Person 3 D3 Person 4 D4Source: ICE CREAM MARKET IN INDIA 2012.PPT 13
  14. 14. Private: Domestic Company – Company 1 (2/3) Financial Snapshot i i lS h Key Ratios K i y‐o‐y change  Total Income Profit Particulars  2011 2010 2009 2008 Total Income (2011‐10) INR mn INR mn  Profitability Ratios Profit / Loss 1,200 P 25 Operating Margin 1,000 Net Margin 20 O Profit Before Tax Margin 800 Return on Equity 15 600 Return on Capital Employed M N 10 Return on Working Capital 400 Return on Assets 200 5 Return on Fixed Assets 0 0 Cost Ratios 20‐‐ 20‐‐ 20‐‐ 20‐‐ Operating costs (% of Sales) Administration costs (% of  Financial Summary  Sales) Interest costs (% of Sales) Interest costs (% of Sales) • Company incurred a net profit of INR ‐‐ mn in FY 20‐‐, as  Liquidity Ratios compared to net profit of INR ‐‐ mn in FY 20‐‐ Current Ratio Cash Ratio • It reported total Income of  INR ‐‐ mn in FY 20‐‐,  Leverage Ratios registering an increase of n1%  over FY 20‐‐ Debt to Equity Ratio Debt to Capital Ratio • Earned an operating margin of n2% in FY 20‐‐ an increase  Interest Coverage Ratio of ‐‐ percentage points over FY 20‐‐ Efficiency Ratios • The company reported debt to equity ratio of ‐‐ in FY 20‐‐,  Fixed Asset Turnover a decrease of n3% over FY 20‐‐ Asset Turnover Current Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed TurnoverSource: Improved Decline ICE CREAM MARKET IN INDIA 2012.PPT 14
  15. 15. Private: Domestic Company – Company 1 (3/3) Business Highlights  Description  News • Operates as a subsidiary of n4 Operates as a subsidiary of n4 Parent Company • N5 partners international brands such as b1, b2 and b3 • N6 acquired n7% stake in ice cream venture n8 in 20‐‐ • N9 ice creams are manufactured at ‐ facilities including n10 n11 and n12 in n13 N9 ice creams are manufactured at  facilities including n10, n11 and n12 in n13 • The plant capacity of n14 is ‐‐ mn ltr and n15 plant has an installed capacity of ‐‐ ltr per  Manufacturing plants day • N16 plant caters to the markets of n17, n18, n19, n20, n21 and n22  • N23 plant caters to the markets in western and southern parts of the country • Has collaborated with other ice cream manufacturers to form the umbrella association of  IICMA Indian ice Cream Manufacturers’ Association • N24 i N24 ice creams are not only present in India but also has overseas presence including n25  t l t i I di b t l h i l di 25 Global Presence and n26Source: ICE CREAM MARKET IN INDIA 2012.PPT 15
  16. 16. Thank you for the attentionThe Ice Cream Market ‐ India report is part of Netscribes’ Food & Beverage Industry Series. For more detailed information or customized research requirements please contact:Gaurav KumarE‐Mail: sales@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of  g g f g p y p p finvestment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on Disclaimer: This report is published for general information only Although high standards have been used the preparation Research onIndia, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ICE CREAM MARKET IN INDIA 2012.PPT 16