This document discusses iron deficiency and provides information on carbonyl iron supplements. It notes that iron deficiency has become very common and iron is essential for red blood cell formation and energy production. It describes the symptoms of iron deficiency anaemia and lists populations at higher risk. Carbonyl iron is highlighted as a non-constipating iron supplement that is highly absorbable. Information is provided on dosage, side effects, and who may benefit from taking a carbonyl iron supplement to treat iron deficiency anaemia.

2. Do you feel like this?
Are you constantly feeling tired or exhausted despite adequate sleep?
Has daily life become a struggle?

3. Are you running out of steam?
You could be low in iron
….… no not that sort of iron the nutrient!

4. Why is Iron important?
• Iron deficiency has become one of the most
common nutritional deficiencies in New Zealand and
and around the world.
• For many people today’s foods contain insufficient
Iron for optimal health
• Iron is an essential trace mineral for human nutrition
and is involved in all levels of energy production
• Iron is necessary for red blood cell formation – the
cells that transport oxygen around the body
• If Iron stores are low, red blood cell production drops
and Iron deficiency anaemia may develop
• Iron plays a role in normal brain development,
immune function and collagen production
• Iron supports healthy mood due to its role in the
production of serotonin, dopamine and
noradrenaline
Red blood cells magnified
11,000 times

5. Why is Iron important? (cont.)
• The average dietary intake of Iron ranges from 10 – 20 mg daily.
• The best dietary sources of Iron are green vegetables legumes and red meat.
– If red meat sits heavily on your stomach consider an Iron supplement.
• Milk products, snack foods and soft drinks are NOT good sources of Iron.
• The Iron content from fortified breads and cereals is not very well absorbed.
• Individuals with Iron deficiency anaemia may:
o Be tired listless and pale
o Have poor concentration and low mood
o Feel faint or dizzy, or have lost their appetite
o May be irritable or suffer headaches
o May experience shortness of breath with mild exercise
Dietary sources of Iron

6. Who can we help?
• Individuals diagnosed with iron deficiency anaemia
• Some individuals may be at higher risk of developing Iron deficiency:
– Menstruating women – loose on average 22mg of iron per month
– Pregnant women – iron stores are transferred to the foetus
– Breast feeding women – iron is used in milk production
– Vegetarians – plant-based iron is less well absorbed than animal-based iron
– Adolescents – during times of rapid growth
– Individuals suffering from acute or chronic blood loss – due to wounds or surgery
– Individuals with poor diets – the elderly, teenagers and picky eaters
Suspected iron deficiency should always be verified with laboratory testing
(including haemoglobin and ferritin levels)

7. How can we help?
CARBONYL IRON
• Iron salts are generally poorly absorbed, the unabsorbed iron contributes to gastrointestinal
upsets, diarrhoea and constipation (unlike iron salts, CARBONYL IRON is virtually non-
toxic)
• CARBONYL IRON is 98% pure elemental Iron, is highly absorbable and therefore gentle
on the stomach
• CARBONYL IRON is proven to be non-constipating and has a long history of safe use in
foods and medicines
• The recommended dose of CARBONYL IRON is one tablet daily, this provide 3/4 of the
maximum RDA in a single tablet
• CARBONYL IRON is cost effective and suitable for most
age groups and vegetarians (provided they can swallow
small tablets)

8. How does it work?
• Iron has many functions in the body, it is essential for energy production, immune
function and for haemoglobin production so oxygen can be transported around the
body
• CARBONYL IRON safely and effectively replaces Iron stores to reduce the
symptoms of Iron deficiency anaemia, reducing fatigue and lifting energy, so you
can get back to enjoying life!

9. Why CARBONYL IRON?
Features: Benefits:
Contains Carbonyl Iron >98% pure, high strength bio-available Iron
Non constipating
Excellent safety record
Tablet format Small and easy to swallow
Iron only supplement Companioned alongside a daily multivitamin
to fill dietary gaps and provide iron cofactors
Remember iron is best absorbed when taken
at a different time of day to your multivitamin

10. What’s in CARBONYL IRON?
CARBONYL IRON
Active ingredients: (per effervescent tablet)
Carbonyl Iron (Ferronlyl®) 18 mg
Additional information:
DO NOT exceed the recommended daily dose
Also contains: Tabletting aids
Contains no
added:
Preservatives, sugar, starch, gluten, yeast or milk
derivatives
Adult Dose: Take one tablet daily
Pack size: Box of 30 tablets

11. Watch out for
Additional information:
Side effects: Carbonyl Iron is generally well tolerated, some sensitive
individuals may experience mild gastrointestinal upsets, take with
food if this occurs
Drug Interactions: Do not take at the same time of day as antacids or acid lowering
medications
Precautions and
Contraindications:
CARBONYL IRON should only be used for iron deficiency
anaemia and not any other forms of anaemia
Use with caution in individuals with elevated serum ferritin or a
history of gastritis, peptic ulcer, or gastrointestinal bleeding
Use with extreme caution in individuals with chronic liver failure,
alcoholic cirrhosis, chronic alcoholism and pancreatic
insufficiency
Pregnancy and
Breastfeeding:
Considered safe to use during this time at the recommended
daily dose. Higher dosing should only be under health
professional supervision

12. People who need this product
May be buying:
• Multivitamin or energy products to reduce fatigue
and lift their energy levels
• Supplements for PMS or pain medications due to
painful or heavy periods
• Pregnant or breast feeding and unable to take
Iron salts due to stomach irritation
• Companion CARBONYL IRON alongside at the
recommended dose
• If symptoms or blood loss are severe or ongoing
suggest they see their Doctor to check their iron
status

13. Summary: Why buy?
• CARBONYL IRON is 98% pure elemental Iron, is
highly absorbable and therefore gentle on the
stomach and is “pharmacy only” (no sales lost to
grocery)
• CARBONYL IRON is proven to be non-constipating
and has a long history of safe use in foods and
medicines
• The recommended dose of CARBONYL IRON is
one tablet daily, this provide 3/4 of the maximum
RDA in a single tablet
• CARBONYL IRON is cost effective and suitable for
most age groups and vegetarians (provided they
can swallow small tablets)
• CARBONYL IRON the only pharmacy only
carbonyl iron on the market

14. CONFIDENTIAL – MARCH
How else can we help?
IRON MELTS™
• Are an innovative Iron and vitamin supplement that
literally melts in your mouth.
• IRON MELTS™ have a pleasant tasting strawberry flavour, with no
Iron after-taste and are fun to take, which aids compliance
• IRON MELTS™ helps to establish Iron levels back to normal and
therefore avoid symptoms associated with anaemia.
• IRON MELTS™ also contain other vitamins that work alongside
Iron in the body that may be lacking in many people’s diets and are
important for general well being.

15. CONFIDENTIAL – MARCH
How does it work?
IRON MELTS™ melt in your mouth for fast absorption and contain:
• Ferrous Fumarate : Iron has many functions in the body, it supports energy
production, immune system function and is essential for the formation of
haemoglobin a special protein that allows red blood cells to carry oxygen
around the body
• Folic acid: is a B-complex vitamin, adults and children need folic acid to
make normal red blood cells and to prevent anaemia.
Folic Acid maintains new cells, is especially important during
pregnancy and growth during childhood, it also has many other
functions in the body.
Folic Acid is needed to make DNA and RNA - the building blocks
of our cells.
Folic acid is unstable and is destroyed easily by cooking.

16. CONFIDENTIAL – MARCH
How does it work? (continued)
• Cyanocobalamin (Vitamin B12): Vitamin B12 and folic acid work together
with iron to support many essential processes in the body.
Vitamin B12 helps maintain nerve and red blood cell health and is needed to
make DNA, the genetic material that tells our cells what to do.
• Ascorbic Acid (Vitamin C): Vitamin C helps to increase the absorption of
iron from the gastrointestinal tract into the blood for use in the body.

17. CONFIDENTIAL – MARCH
Why use IRON MELTS™?

18. CONFIDENTIAL – MARCH
What's in IRON MELTS™?

19. CONFIDENTIAL – MARCH
Watch out for

20. CONFIDENTIAL – MARCH
People who need this product?
• Anyone, suitable for the whole
family
• Picky eaters, fast growing
children and adolescents
• Vegetarians, fad dieters,
athletes, men
• Women as a top-up, including
during pregnancy and breast
feeding (NOT for iron
deficiency).
• Companion alongside Multi-
Vitamin and Mineral products
for that extra daily top-up.

21. CONFIDENTIAL – MARCH
Summary: Why buy?
IRON MELTS™
• IRON MELTS™ are an innovative Iron and Vitamin supplement that
literally melts in your mouth – the most cost effective “pharmacy only”
family friendly daily Iron top-up
• IRON MELTS™ have a pleasant tasting strawberry flavour, with no Iron
after-taste, are fun to take and gentle on the system
• IRON MELTS™ helps to establish Iron levels back to normal and
therefore avoid symptoms associated with anaemia
• IRON MELTS™ contain other vitamins that work alongside Iron
and may be lacking in many people’s diets
• IRON MELTS™ are the #1 Iron Supplement in pharmacy (units)
with a good margin so you don’t have to lose repeat sales to
grocery.

22. Where Carbonyl Iron and Iron Melts Fit?
There are many different Iron supplements available
Carbonyl Iron Only
 Top selling product
 98% Pure Iron
 Well absorbed
 Does not contain Salts
 For use in iron deficiency
anaemia
 Does not cause constipation
Carbonyl Iron +
Cofactors
 Contains co-factors
 Suitable for all ages
 non-constipating
 Several forms of iron
deficiency anaemia
Daily Iron Top Up
 Unique and great taste
 Contains lower levels of
iron
Suitable for children (25%
of NZ Children are deficient
in iron)
 Contains cofactors

23. Where Carbonyl Iron and Iron Melts fit?
(continued)
Each dose contains: IRON MELTS™ CARBONYL
IRON
IRON
BOOST
Iron (Ferrous Fumarate) 5mg
Iron (Carbonyl® Iron) 18mg 24mg
Vitamin C (Ascorbic acid) 50mg 50mg
Folic Acid 250mcg 300mcg
Vitamin B12 (Cyanocobalamin) 10mcg 50mcg
Additional information:
Dosage format: chewable tablet capsule
Daily dose: 1 daily 1 daily 1 daily
Who can we help: Adults + Children
as an iron top-up
Adults
Iron deficiency
anaemia
Adults +Children*
Iron deficiency
+other anaemia’s
What is in it: Iron + Cofactors Iron Iron + Cofactors
* For Children capsules can be opened and the contents mixed with juice

24. Important information
• Food supplements are additional to, and not a replacement for a balanced diet.
• Always read the label, use as directed and do not exceed the recommended daily
dose.
• Pregnant or lactating women should consult their Doctor before taking supplements.
• Store supplements in a cool dry place out of reach of young children.