Swedish company FerroCare/MediTec develops iron supplements to help people suffering from iron deficiency. Their main product, OptiFer, contains heme iron and vitamin C to aid absorption. They also offer OptiFer Eco, which has the same iron dosage but without vitamin C and coating to make it more affordable. FerroCare recognizes iron deficiency is a global issue for groups like females, pregnant women, adolescents, and those with chronic illnesses. They have expanded their product line to include chewable tablets tailored for children (OptiFer Kiddo) and the elderly (OptiFer Vital), as well as OptiFer Easy designed for women.

1. Swedish company FerroCare/MediTec
has a strong commitment to reach
people suffering from iron deficiency,
but have problems with the existing
supplements.

2. • The OptiFer® range of tablets is
comprised of regular and chewable
tablets
https://www.youtube.com/watch?v=XBW_o8pnWH4

3. The main product is a basic
heme/non-heme iron tablet with
Vitamin C to aid absorption.

4. Sister product is OptiFer® Eco
with the same iron dosage, but
no Vitamin C and coating to
reach a favourable price in
large markets.

5. Iron deficiency is global in certain groups such as
females in general, pregnants and adolescents and
especially chronics.
There are many chronic afflictions such as Kidney
Disease, Inflammatory Bowel Disease and heart
conditions that are closely afflicted with low iron
values.
Since iron supplementation is vital and the regular
oral supplements sooner or later bring therapy-canceling
gastrointestinal side-effects.
Heme iron suplements have an excellent chance
here, since there is no change in tolerance or
efficacy over time

6. On the market there are no chewable
tablets containing iron. There are also
few products especially for children.
Iron salts have a bitter taste, as opposed
to heme iron.
An early idea was to create a chewable
tablet with appealing taste.

7. OptiFer® Kiddo started as a
one-per-day tablet with
strawberry taste containing
not only heme iron but also
a group of other minerals and
vitamins that are essential for kids and
that often are missing or low in the diet.

8. OptiFer® Easy is designed
For the woman. In situations where the
normal diet is not enough OptiFer® Easy
offers an adequate intake of iron and
Several essential minerals and vitamins
for optimal well-being and good looks.
A ”Chewable Multimineral/Vitamin supplement for the
discerning fertile female in an active life.”
The taste is Blackcurrant/Raspberry.

9. OptiFer® Vital has a composition
especially designed for the elderly.
”When the normal diet is not enough
OptiFer® Vital offers an adequate intake
of well-tolerated and efficient iron and
several essential minerals and vitamins
for optimal well-being.
OptiFer® Vital chewable tablets have a
pleasant Strawberry taste.”

10. • OptiFer® tablets are based on natural
bovine heme iron and will safely and
efficiently keep iron counts at an
optimal level
www.ferrocare.se www.hemeiron.com