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ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010




                AUGMENTED
                REALITY
                BUSINESS
                CONFERENCE
               Announcement Presentation!    Version 2010-04-13 – W.S. 	
  
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

                  &Marketing
                                 &Gaming
    &Mobility                                    &Media
                AUGMENTED                         &Retail
                REALITY meets business
 &Experience


        &Travel
                                          &Urbanity
                    &SocialNetworks
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

  Augmented Reality (AR) is
  now beginning to enter          What is ARBcon.eu?!
  the mass market. !
                                  AR Business
  With the physical world as      Conference Europe is
  a platform there will be        the largest conference
  major new opportunities         with the focus on
  across all sectors and          augmented reality in
  industries. ARBcon.eu will      Europe. !
  showcase the fantastic
  outlook of AR with the
  goal of transforming it into
  a concrete business reality
  today.!
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

  Meet the real players in
  Augmented    Reality   and       For whom?!
  learn how to advertise and
  make business using AR.!
                                   The business
  Understand the „AR mindset“      conference is for
  to design !                      OEMs, operators,
  • Augmented Brands!              application and service
  • Augmented Worlds!              providers, brands and
  • Corporate AR layers !
                                   advertising/marketing
  • Social Augmentation!
                                   agencies interested to
  • Non-intrusive „ARvertising“!
                                   learn everything about
  • Sustainable „Auguverse“!
                                   augmented reality. !
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

                 Status!                                            Trends!                                               Outlook!


                                                       marke'ng	
  experts	
  	
  	
  
                                                       marke'ng	
  experts	
  
              mobile	
  operators	
  	
  	
  
              mobile	
  operators	
                                                                agencies	
  	
  	
  
                                                                                                   agencies	
  


 entrepreneurs	
  	
  	
  
 entrepreneurs	
                                                                                                    innova'on	
  officers	
  	
  	
  
                                                                                                                     innova'on	
  officers	
  



                                                                                                                                 developers	
  
                                                                                                                                 developers	
  
 venture	
  capitalists	
  
 venture	
  capitalists	
  


                                                                                                             technology	
  strategists	
  	
  	
  
                                                                                                              technology	
  strategists	
  
                             visionaries	
  	
  	
  
                             visionaries	
  
                                                                         strategists	
  	
  	
  
                                                                         strategists	
  
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

     Come and see the business reality of AR!




               Concept investigation by Matthew Buckland (matthewbuckland.com) and Philip Langley (@royalalien) of 20fourlabs.com	
  
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

  Next Big Bang!
  „Trying to imagine how                                 Why is AR important?!
  Augmented Reality will be used
  is like trying to forecast the
  future of the web in 1994.” 
                          2010-2015:!
  The Economist Technology Quarterly, September 2009 !
                                                         The web jumps ... !
                                                         into physical reality!
  Analyst Forecast 2014!
  •  Augmented Reality on the
     mobile to generate $732
     million!
  •  350 million handsets
     expected to be AR enabled!
     !Juniper Research, November 2009!
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

  BusinessWeek: iPhone is         Switch to AR!
                                 Why is AR important?!
  Mainstreaming AR!               Search queries:!
  "Technology that places         „Augmented Reality“
  virtual information atop        exceeding „Virtual
  onscreen images of the real    2010-2015:! June
                                  Reality“ since
  world is changing the way      The web jumphysical
                                  2009 – stable trend 

  consumers use mobile           reality! April 2009 – Feb 2010!
                                  Google Trends

  phones” 

  BusinessWeek, November 2009!

                                                         Augmented Reality
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

  The web and the emerging
  mobile internet have been      Why is AR important?!
  powerful forces of change
  in the last decades. They
  have changed our lifestyle     2010-2015:!
  and the way we do business     The web jumps ... !
  radically.!                    into physical reality!

  But AR is an even more
  dramatic    jump    in  the
  evolution of media: AR is
  moving     computing    off
  desktops. AR transforms
  the surroundings into the
  space for interaction.!
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

  The     world     itself    is
  becoming the universal           Why is AR important?!
  and intuitive interface with
  mobile AR. This explosion
                                   Watch the emergence
  of the interface into
                                   of the new media
  ambient space means an
                                   universe of augmented
  explosion of opportunities
                                   reality!
  to      interact,        com-
  municate, collaborate, and
  make transactions. Next:
  Augmented Media, Aug-
  mented Marketing, Aug-
  mented Entertainment ...!
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010

  The    AR      universe    is
  beginning to unfold now         Why attend?!
  and      holds       amazing
  opportunities for pionee-
                                  Meet opinion-leaders
  ring     individuals    and
                                  firsthand and come in
  enterprises in the decade
                                  contact with cutting-
  2010-2020! !                    edge services and
                                  products!
  ARBcon.eu is an oppor-
  tunity   to    grasp    the
  meaning,     trends     and
  outlooks of AR in a
  concentrated            and
  enthusiastic context. !
ARBcon.eu
    1st European AR Business Conference Berlin, April 23 | 2010


                                                      Speakers list 

!    !David Blumberg, Blumberg Capital!                 (status April 13) !

!    !Matthew Buckland, 20fourlabs, Creative Spark!
!    !Russell Buckley, AdMob, MMA!
!    !David Caabeiro, Sequence Point Software!
!    !Max Celko, Strange Matter, Peep Insights!
!    !Mihai Corlan, Adobe!
!    !Chetan Damani, acrossair!
!    !Martin Duval, bluenove!     ! !Robert Rice, AR Consortium!
!    !Dave Elchoness, Iryss!      ! !Gabriel Shalom, KS12!
!    !Eric Gehl, Total Immersion! ! !Matthew Szymczyk, Zugara!
!    !Daniel Gelder, Metaio!      ! !Markus Tripp, Mobilizy!
!    !Dr. Michael Klein, INM!     ! !Prof. Frans Vogelaar, Hybrid Space Lab!
!    !Johannes Koblenz, Fjord!    ! !Pia Vuohelainen, NAVTEQ!
!    !Laurenz Lenkewitz, Hiwave! ! !Prof. Roland M. Wagner, BHT Berlin!
!    !Mark Miller, CatCap!        ! !Michael Zoellner, Fraunhofer!
!    !!
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010


                                                              Find your AR
                                                              strategy networking
                                                              with companies and
                                                              professionals!




  Thoughtleaders	
   and	
   visionaries	
   •	
   Networking	
   with	
   experts	
   and	
  
  insiders	
   •	
   Understanding	
   business	
   models	
   and	
   newcontexts	
   of	
  
  business	
   •	
   Get	
   in	
   touch	
   with	
   newest	
   in	
   hardware,	
   plaAorm	
   and	
  
  service	
   innova'ons	
   •	
   Find	
   agencies,	
   developers	
   and	
   talents	
   •	
  
  Meet	
  people	
  with	
  a	
  deep	
  interest	
  in	
  AR	
  and	
  the	
  emerging	
  trends!
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010


                                                        Who should attend!



  marke'ng	
   experts	
   •	
   entrepreneurs	
   •	
   strategists	
   •	
   mobile	
  
  operators	
  •	
  innova'on	
  officers	
  •	
  innova've	
  agencies	
  •	
  technology	
  
  strategists	
   •	
   visionaries	
   •	
   venture	
   capitalists	
   •	
   mixed	
   reality	
  
  enthusiasts	
  •	
  AR	
  technologists	
  and	
  developers	
  

  We really want broad participation. We have
  special offers for SME, startups and young AR
  professionals. Please see our ticket info or
  contact info@ARBcon.eu!
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010


                                        The Venue in Berlin!




         The venue in the heart of Berlin:
         Ludwig Erhard Haus near Zoologischer
         Garten. Architect: Nicholas Grimshaw!
                                                  Source: http://www.leh-berlin.de	
  
ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010


                                                          Management team!




           Dan	
  Romescu	
                                   Willi	
  Schroll	
  
           Augmented	
  Ci'zen	
  Advocate	
                  Technology	
  Analyst	
  
           AR	
  Focus:	
  Mobile	
  Business	
               AR	
  Focus:	
  Foresight	
  
           @dromescu	
                                        @wschroll	
  
           augmentedci'zen.org	
                              strategiclabs.de	
  


                                                    Announcement Presentation – Version 2010-04-13 – Willi Schroll	
  

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1st European Augmented Reality Business Conference April 23, 2010 Berlin - Announcement

  • 1. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 AUGMENTED REALITY BUSINESS CONFERENCE Announcement Presentation! Version 2010-04-13 – W.S.  
  • 2. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 &Marketing &Gaming &Mobility &Media AUGMENTED &Retail REALITY meets business &Experience &Travel &Urbanity &SocialNetworks
  • 3. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Augmented Reality (AR) is now beginning to enter What is ARBcon.eu?! the mass market. ! AR Business With the physical world as Conference Europe is a platform there will be the largest conference major new opportunities with the focus on across all sectors and augmented reality in industries. ARBcon.eu will Europe. ! showcase the fantastic outlook of AR with the goal of transforming it into a concrete business reality today.!
  • 4. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Meet the real players in Augmented Reality and For whom?! learn how to advertise and make business using AR.! The business Understand the „AR mindset“ conference is for to design ! OEMs, operators, • Augmented Brands! application and service • Augmented Worlds! providers, brands and • Corporate AR layers ! advertising/marketing • Social Augmentation! agencies interested to • Non-intrusive „ARvertising“! learn everything about • Sustainable „Auguverse“! augmented reality. !
  • 5. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Status! Trends! Outlook! marke'ng  experts       marke'ng  experts   mobile  operators       mobile  operators   agencies       agencies   entrepreneurs       entrepreneurs   innova'on  officers       innova'on  officers   developers   developers   venture  capitalists   venture  capitalists   technology  strategists       technology  strategists   visionaries       visionaries   strategists       strategists  
  • 6. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Come and see the business reality of AR! Concept investigation by Matthew Buckland (matthewbuckland.com) and Philip Langley (@royalalien) of 20fourlabs.com  
  • 7. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Next Big Bang! „Trying to imagine how Why is AR important?! Augmented Reality will be used is like trying to forecast the future of the web in 1994.” 
 2010-2015:! The Economist Technology Quarterly, September 2009 ! The web jumps ... ! into physical reality! Analyst Forecast 2014! •  Augmented Reality on the mobile to generate $732 million! •  350 million handsets expected to be AR enabled! !Juniper Research, November 2009!
  • 8. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 BusinessWeek: iPhone is Switch to AR! Why is AR important?! Mainstreaming AR! Search queries:! "Technology that places „Augmented Reality“ virtual information atop exceeding „Virtual onscreen images of the real 2010-2015:! June Reality“ since world is changing the way The web jumphysical 2009 – stable trend 
 consumers use mobile reality! April 2009 – Feb 2010! Google Trends phones” 
 BusinessWeek, November 2009! Augmented Reality
  • 9. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The web and the emerging mobile internet have been Why is AR important?! powerful forces of change in the last decades. They have changed our lifestyle 2010-2015:! and the way we do business The web jumps ... ! radically.! into physical reality! But AR is an even more dramatic jump in the evolution of media: AR is moving computing off desktops. AR transforms the surroundings into the space for interaction.!
  • 10. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The world itself is becoming the universal Why is AR important?! and intuitive interface with mobile AR. This explosion Watch the emergence of the interface into of the new media ambient space means an universe of augmented explosion of opportunities reality! to interact, com- municate, collaborate, and make transactions. Next: Augmented Media, Aug- mented Marketing, Aug- mented Entertainment ...!
  • 11. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The AR universe is beginning to unfold now Why attend?! and holds amazing opportunities for pionee- Meet opinion-leaders ring individuals and firsthand and come in enterprises in the decade contact with cutting- 2010-2020! ! edge services and products! ARBcon.eu is an oppor- tunity to grasp the meaning, trends and outlooks of AR in a concentrated and enthusiastic context. !
  • 12. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Speakers list 
 ! !David Blumberg, Blumberg Capital! (status April 13) ! ! !Matthew Buckland, 20fourlabs, Creative Spark! ! !Russell Buckley, AdMob, MMA! ! !David Caabeiro, Sequence Point Software! ! !Max Celko, Strange Matter, Peep Insights! ! !Mihai Corlan, Adobe! ! !Chetan Damani, acrossair! ! !Martin Duval, bluenove! ! !Robert Rice, AR Consortium! ! !Dave Elchoness, Iryss! ! !Gabriel Shalom, KS12! ! !Eric Gehl, Total Immersion! ! !Matthew Szymczyk, Zugara! ! !Daniel Gelder, Metaio! ! !Markus Tripp, Mobilizy! ! !Dr. Michael Klein, INM! ! !Prof. Frans Vogelaar, Hybrid Space Lab! ! !Johannes Koblenz, Fjord! ! !Pia Vuohelainen, NAVTEQ! ! !Laurenz Lenkewitz, Hiwave! ! !Prof. Roland M. Wagner, BHT Berlin! ! !Mark Miller, CatCap! ! !Michael Zoellner, Fraunhofer! ! !!
  • 13. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Find your AR strategy networking with companies and professionals! Thoughtleaders   and   visionaries   •   Networking   with   experts   and   insiders   •   Understanding   business   models   and   newcontexts   of   business   •   Get   in   touch   with   newest   in   hardware,   plaAorm   and   service   innova'ons   •   Find   agencies,   developers   and   talents   •   Meet  people  with  a  deep  interest  in  AR  and  the  emerging  trends!
  • 14. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Who should attend! marke'ng   experts   •   entrepreneurs   •   strategists   •   mobile   operators  •  innova'on  officers  •  innova've  agencies  •  technology   strategists   •   visionaries   •   venture   capitalists   •   mixed   reality   enthusiasts  •  AR  technologists  and  developers   We really want broad participation. We have special offers for SME, startups and young AR professionals. Please see our ticket info or contact info@ARBcon.eu!
  • 15. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 The Venue in Berlin! The venue in the heart of Berlin: Ludwig Erhard Haus near Zoologischer Garten. Architect: Nicholas Grimshaw! Source: http://www.leh-berlin.de  
  • 16. ARBcon.eu 1st European AR Business Conference Berlin, April 23 | 2010 Management team! Dan  Romescu   Willi  Schroll   Augmented  Ci'zen  Advocate   Technology  Analyst   AR  Focus:  Mobile  Business   AR  Focus:  Foresight   @dromescu   @wschroll   augmentedci'zen.org   strategiclabs.de   Announcement Presentation – Version 2010-04-13 – Willi Schroll