This document discusses the history and applications of augmented reality (AR) technology. It defines AR as enhancing one's view of reality with computer-generated information superimposed on the environment. The document outlines some early innovators in AR from the 1950s and provides examples of current uses by the San Jose Earthquakes soccer team and Tesco grocery stores. It also explores potential future applications in security, healthcare, and museums. The document concludes by discussing challenges in preventing information overload and ensuring positive user experiences as AR technologies become more immersive through devices like Google Glass.
1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Nicolas Boireau - Country Manager Total Immersion during Mobilemonday.be session on augmented reality
I'm often asked how businesses are using computer vision today. Here is a sampling of use-cases organized by industry. Ditto specializes in the ability to quickly train new classifiers for clients. For example specific hair styles, car types, tattoos, flags and even subjective tags like fashionable, romantic, or luxurious. What are you interested in finding in photos? There are 3.2 billion shared on social media every day!
1st European Augmented Reality Business Conference April 23, 2010 Berlin - An...ARBcon.eu
ARBcon.eu is the largest commercial augmented reality conference in Europe. (version 3/22, fact slides added! )
Augmented Reality (AR) is now beginning to enter the mass market. With the physical world as a platform there will be major new opportunities across all sectors and industries.
ARBcon.eu will showcase the fantastic outlook of AR with the goal of transforming keen visions of the future into a concrete business reality today.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
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A discussion on IT trends forecast for the year ahead in respect to entrepreneurs & students.
The transcript of my oral notes for the presentation are added to the last slides.
1st public demonstration in Europe of D'Fusion Mobile Markerless tracking"
Nicolas Boireau - Country Manager Total Immersion during Mobilemonday.be session on augmented reality
I'm often asked how businesses are using computer vision today. Here is a sampling of use-cases organized by industry. Ditto specializes in the ability to quickly train new classifiers for clients. For example specific hair styles, car types, tattoos, flags and even subjective tags like fashionable, romantic, or luxurious. What are you interested in finding in photos? There are 3.2 billion shared on social media every day!
1st European Augmented Reality Business Conference April 23, 2010 Berlin - An...ARBcon.eu
ARBcon.eu is the largest commercial augmented reality conference in Europe. (version 3/22, fact slides added! )
Augmented Reality (AR) is now beginning to enter the mass market. With the physical world as a platform there will be major new opportunities across all sectors and industries.
ARBcon.eu will showcase the fantastic outlook of AR with the goal of transforming keen visions of the future into a concrete business reality today.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
A discussion on IT trends forecast for the year ahead in respect to entrepreneurs & students.
The transcript of my oral notes for the presentation are added to the last slides.
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Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
2013 trendleri neler?
Beklentiler neydi ve bu trendlerin ne kadarı gerçekleşti?
Bu hafta paylaştığımız araştırmada bu soruların yanıtlarına ulaşabileceksiniz...
İyi okumalar...
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Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
Our agency routinely briefs team members on current consumer trends. Our mobility and telecom briefing includes discussion and vivid examples of trends that are driving consumer technology expectation and experimentation on a global scale.
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‘Trends in, and reflections on, library discovery services’. Ken was the keynote speaker at the JIBS event: ‘New dawn: the changing resource discovery landscape’ in February 2013.
More people are using mobile platforms to access information - can your business afford to be left behind in an age of rapid digital transformation?
When once it was acceptable to be in the late majority when it came to adjusting your business to technological advancements, nowadays you have to lead the pack in order to be a viable business.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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2. What is Augmented Reality
History
Case Studies
• San Jose Earthquakes
• Tesco
Potential Applications
Future
• Matt DeSiena
Augmented Reality April 9, 2012 2
3. Augmented reality (AR) is: “the technology that
offers a real-time view of one's immediate
surroundings altered or enhanced by computer
generated information. When users examine their
environment through AR devices, they see
information superimposed on the objects around
them.” – Financial Times Lexicon
Professor Tom Caudell – Coined in1990
Augmented Reality April 9, 2012 3
7. “Since sports teams' logos are seen on all
types of merchandise it is really fun and easy
to transform a poster, sweatshirt or even
coffee mug into another screen to watch
game highlights and engage with the
players.” – Jennifer Rapp, GM Aurasma
Pros/Cons
Augmented Reality April 9, 2012 7
9. What if there was an App:
◦ Designed to allow an air marshal to use his/her
phone to take passengers’ pictures and gain access
to any potential criminal records
◦ Which allowed EMT/doctors to take similar pictures
and instantly gain access to a patient’s medical
record
◦ That allows fans visiting a Hall of Fame museum to
point his/her phone in the direction of a piece of
memorabilia and be directed to a video of that
moment or to a player’s career highlights, or even a
listing of books to read on the subject with reviews
Augmented Reality April 9, 2012 9
10. Mission Impossible
Google Glass
Augmented Reality April 9, 2012 10
11. “They believe augmented reality can become a passive,
immersive experience rather than one we need to actively
filter. And the possibilities are exciting to consider:
runners that can see their mileage statistics and distance
to their goal. Mass transportation riders who can
determine when the next train will arrive without the city
having to invest in expensive display units. Tourists that
will be able to choose from highly-rated restaurants
simply be looking down the block. Brands will capitalize
on the immediacy of the technology, but Google will need
to ensure that the consumer won’t be frustrated by
information overload.”
“Brands will correctly jump at the opportunity to appear
directly in front of a consumer’s retinas, so it’s imperative
that Google [and Sony] ensure the user experience is
managed properly.”
Augmented Reality April 9, 2012 11
12. Matt DeSiena is the Director of Digital Strategy at Steam
Communications in New York City. He works with small
businesses and entrepreneurs in the greater New York area to
merge their traditional and digital marketing efforts for client
outreach.
Along with founding Steam, Mr. DeSiena works as a Senior
Digital Strategist for a SaaS company on Manhattan’s West
Side. He brings his expertise in social media strategy and
analysis, which is instrumental in building digital campaigns
for his products and brands
http://www.givemesteam.com
http://www.mattdesiena.com
Augmented Reality April 9, 2012 12
Editor's Notes
Pros - First to Market/ Engagement/Influencers/Sales/Value-AddCons - Basic/Couponing