New Product Launch Presentation.

1. WEL-COME

3. (1ST COMPANY THAT MANUFACTURE’S ONLY HYBRID CAR LOCALY)
SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!
(THE TECHNOLOGY THAT DRIVES INTO FUTURE)

4. Table Of Contents:-
1. Introduction
2. Finance Department
3. Production Department
4. Human Resource Department
5. Marketing department
6. Conclusion

5. Introduction:-
 India has large amount of consumers of car but they are using
Petrol, Diesel and C.N.G. as fuel but we think the things
differently to save money, fuel and environment by making
our new product as a “HYBRID CAR”.
 A hybrid vehicle is a vehicle that uses two or more distinct
power sources to move the vehicle.
 The term most commonly refers to hybrid electric
vehicles (HEVs), which combine an internal combustion
engine and one or more electric motors.
 Our product will going to help middle class and upper middle
class. It has all basic facilities and automatic transmission.

6. Company’s Name:-
Tagline:-
SAVE FUEL..... SAVE ENERGY…..SAVE ENVIRONMENT…!!
Logo:-

7. VISION:-
 THROUGH IMPROVEMENT OF CONVENTIONAL TECHNOLOGY, AS
WELL AS PIONEERING EFFORTS IN THE APPLICATION OF NEW
TECHNOLOGIES. FUSION IS TAKING GREATE STEPS TO DEVLOPE
ECO CAR WHICH HELP US BECOME A LOW CARBON SOCIETY.
MISSION:-
 CREATE VEHICLES THAT ARE POPULAR WITH CONSUMERS.
 HAVE A FIRM COMMITMENT TO QUALITY, ENVIRONMENT AND
SAFETY.
 ENRICH HUMAN RESOURCES AND PROMOTE TEAMWORK,
INNOVATIVENESS AND INTEGRITY.

8. Objectives Of Our Organization:-
 Business objective:-
 Hybrid cars, by shifting the consumers from traditional
vehicles to hybrid cars is our main objective.
 Research objective:-
 To understand the behaviour of consumer towards hybrid cars.
 To understand the reasons of not purchasing of hybrid cars.
 To understand the market conditions for hybrid cars.
 To learn the ways by which sales of our product can be
increased.

9.  Target Market:-
In this generation the car is necessary, so we have get new
idea to save fuel by hybrid car.
So, One of the major target markets of our product is
middle class & upper middle class. Because they also want to
increase their life-style.
and by providing low cost and high facility cars we can
satisfy their needs.
 We will make certain discounts for certain customers which
will benefit and increase our sales.

10. 1) Middle class:-
Fusion classic
Extra Features:-
Sun Roof Manual
Reverse Camera
Rear mirror viper
Attractive fog lamp
 Our Products:-

11. 2) Upper middle class:-
Fusion Sport
Extra Features:-
Sporty look
Low ground clearance
Two doors four seated
Tubeless tyres
Air Bags & ABS brakes

12.  Recharging of battery:-

13.  Finance Department:-
 Our finance department has following decision making
authority:-
 Deployment of funds in various assets.
 Estimate short and long term forecasting funds.
 Foster the relationship with investors, underwriters of equity
and other government regulatory bodies.
 Pay the salaries to worker, insurance, provident fund.
 Make different solution for save the tax.

14. Expected expenditure:-
Sr.no Subject Cost
(for first 20-classic
20-Sport)
1 Cost of land 10 Cr
2 Cost of construction 5 Cr
3 Machines 10 Cr
4 Raw materials 2 Cr
5 Electricity cost 10 Lakh
6 Design cost 15 Lakh
7 Transportation cost 30 Lakh
8 Advertisement Cost 80 Lakh
9 Salary
Workers(200)
Supervisors(20)
Managers(5)
MD(1)
20 Lakh
5 Lakh
7.5 Lakh
2 Lakh
10 Training and development cost 5 Lakh
Total fund 28,74,50,000 ₹

15. Capital structure:-
Amount
Equity Capital (owners own fund) 10 Cr
Borrowed fund (Loan) 10 Cr
Total initial Investment Required 87450000 ₹
 We will give good amount of bonus to our share holders. So
they will invest more money in future.

16. Source for procurement of funds:-
 Borrowing loan from banks:-
 Name of banks:-AXIS bank, BOB
 Types of loan to be borrowed:- business loan
 We are medium entrepreneur so we borrow between more
than 5cr and less then 10cr.
 Borrow loan:- 10 Cr
 Prevailing interest rate:- AXIS @ 12%
BOB @ 11%
 Issue of share:- 43,725
 At what amount:-2000/- per share

17.  Production department:-
 Company’s name:-
FUSION CAR PVT.LTD
 Location of company:-
Plot no. 750, GIDC, Icchapor,
NH-6, Surat, 395009
Gujarat

18. LOCATION:- We select GIDC icchapore for our plant
because of following reasons.
 Availability of land.
 Availability of raw material.
 Availability of transportation.
 Availability of labour.
 Availability of water.

19.  Production strategy:-
 We have world class production facility in-house
that comprises all sophisticated tools,
equipment, and machines.
 Prior to beginning manufacturing process, our
researchers conduct in-depth research. This
helps them formulate the best quality
“HYBRID CARS” and deliver them with
commitment to ensure complete customer
satisfaction.
 We are having latest design software for
designing our cars.

20.  Raw Material:-
 We are having a benefit of a provider of raw material near
our location such as ESSAR PVT.
 We have used tremendous number of materials to build cars,
including iron, aluminium, plastic-steel, glass, rubber,
petroleum products, copper, steel and others.
 This parts are used to create every thing from those small
things to big things like dashboard needles and wiring to big
stuff as the engine block.

21. Electricity:-
 The availability of electricity power is
essential for any unit where production is done
24hrs continuously.
 FUSION CAR PVT LTD gets electricity from
TORRENT.

22.  Production Line:-
Design of
Cars
Design
of
Engine

23. Fabrication
and
Paint-shop
Assembly
line

24. Human Resource Department:-
1. Manpower:-
 Obviously, our company requires manpower because we
produce "HYBRID CAR", for its fabrication, production, assembly,
quality control, etc.
There are five levels of managers in our company.
1. Top level:-
Board of directors
2. Higher middle level:-
Managing director (MD)
3. Middle level:-
Finance manager
Production manager
Human Resource manager
Marketing manager

25. 4. Lower middle level:-
Supervisors
5. Low level:-
Workers (helpers)

26. Selection Procedure:-
Resumes/CVs review
↓
Initial screening interview
↓
Analyse the application blank
↓
Conducting tests and evaluation performance
↓
Preliminary interview
↓
Core and departmental interview
↓
Reference checks

27. ↓
Job offer
↓
Medical examination
↓
Placement

28.  The selection procedure is an organization depends on the
organizations strategy and objectives, the tasks and
responsibility of the job and the qualification, experience and
characteristics required in an individual to perform this task
and responsibilities successfully.
Recruitment policy guidelines:-
1. Managing director (MD)
Qualification:-
Educational:
B.tech , M.tec, MBA
Experience:
Min 10 years industrial

29. 2. Finance manager
Qualification:-
Educational: CA
Experience: Min 5 year
3. Production manager
Qualification:-
Educational: B.tech, M.tech
Experience: Min 5 years
4. Human Resource manager
Qualification:-
Educational: B.com, M.com
5. Marketing manager
Qualification:-
Educational: BBA, MBA

30. Sources of Recruitment:-
 Developing different sources of recruitment is essential for an
organization. Different source of recruitment can be employed,
depending on various factors like the level of position, number
of people required, time available and the funds allocated for
the requirement. There are mainly two methods for
requirement.
1) Internal Sources
It will not work for our company as our company is
newly started.
2) External Sources
Which is explained as follows:

31.  External sources:-
 There are various methods of recruiting from external
sources. Some of the popular methods are advertisements,
campus recruitments, employee referrals, employment
exchanges, private placement agencies etc.
 Recruit Fresh Engineer by campus interview from Sardar
Vallabhbhai National Institute of Technology, Surat.
 Recruit machine operator by personal interview and written
test from ITI.
 Recruit worker by giving add in local newspapers.
 Recruit different department manager by written test, group
discussion and personal interview.
 Lending main Marketing manager from IIM Ahmedabad.

32.  Marketing department:-
Distribution channel:-
 A distribution channel is the network of individuals and
organizations involved in the process of moving a product or
service from the producer to the end user.
 Channels are classified by the number of intermediates
between product and consumers.
 A level zero channel has no intermediates. This is typical of
direct marketing A level one channel has a single
intermediates. This flow is typically from manufacture to
retailer to consumer.

33. Company
Transportation
Distributers
Customers
 We have obtained this distribution channel.

34. Means of transportation:-
 The various modes used for a movement. For each mode,
there are several eans of transport. They are: a. inland
surface transportation (RAIL,ROAD and inland waterway);
b. sea transport (costal and ocean); c. air transportation
and d. pipelines.
We are locally manufacturer. So, we use rail,
road, and internal water ways.
For low cost of transportation, mostly we use
government rail.

35. Market strategy:-
 An organization’s strategy that combine all of its
marketing goals into one comprehensive plan.
 A good marketing strategy should be drawn from
market research and focus on right product.
 Product Responsibility:-
 Safety Impacts of Products
 Product Information and Labelling
 Customer Satisfaction
 Customer Privacy and Compliance

36. Societal marketing concept:-
 It is a marketing concept that holds that a company should
make good marketing decision by considering consumer’s
wants, the company’s requirements, and society’s long term
interest.
 As our product is “ECO FRIENDLY” it will not affect the
environment of the society.
Steps taken by our company for social well-fare.
 Air Emissions
 HIV-AIDS awareness across all plants
 Tobacco chewing awareness
 Anti-Alcoholism program
 Human Rights
 Save Girl child

37. Medium of promotion:-
 There are many ways to advertise our product, but we
advertise in two ways.
1) Launch @ Auto-Expo

39. 2) Hoardings

40.  Future Plan:-
 We are planning to introduce a staggering number of hybrids
cars in the next three to five years.
 Production of highly efficient hybrid cars.
 Production of SUV hybrid cars.
 Establish new plant. So we will also be a global manufacturer.
 Develop the business globally.
 Production of high speed hybrid cars.
 Establish of more recharge centre.

41.  CONCLUSION:-
 We conclude our product features and quality are
satisfied customers needs and it is also help full to
environment.
 IN FUSION CAR PVT LTD internal relation between the
workers and management are very well. All the workers
and management behave with each other as family
members.
 We conclude that FUSION CAR PVT LTD is very well
organized, well developed and progressive company.