For entrepreneur idea with files

2. Company Profile
Company Name:
AQTAS Private Limited

3. Product Idea
Delicate Protector is the name of product.
The Service we are offering is a Car Protector. It is attractive product for
every one who want to meet their desires with respect to the changes in
their needs.

4. Key Success Factors
 Awareness
Use of technology
Innovation
Customer value preference

5. Business Description:
AQTAS Company provides elegance solution to fulfill the needs
of customer.
Brand name:
Delicate Protector

6. Vision Statement
Our vision is to become the world class elegance provider in the
automobile industry

7. Mission Statement
For the customer seeking exceptional variety in automobile
appearance we provide remarkable solutions to cater their needs
while meeting stack holders expectations.

8. Tag line:
Striving for sophistication
Slogan:
Be Secure
Founders:
Tajammul Araa
Aqsa Ashraf
Sadia mumtaz
Form of Business:
Private Limited
Location:
Lahore Punjab, Pakistan
Gujranwala
Legal Advisor:
Muzamil Traders
Financial Advisor:
Muhammad Kamran
Muhammad Waqas
Contact Information:
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9. Introduction:
The protector company is going to start its operations in 2015. The
company wants to become world class elegance solution provider in
automobile industry. Operating firstly in Pakistan and then spread globally,
with head office located in Lahore Punjab, Pakistan.

11. Consumer psychographic
Life style:
Anyone, who likes to respond innovativeness, this service is for all.

12. Consumer psychographic
Need our product fill:
Our product fulfills the Need of, new look, attractive and charming
personality, relief of boredom and obviously psychological satisfaction.

13. Consumer psychographic
What/who influences their purchasing decision?
As we know, in recent years new trends growing rapidly. Everyone
wants to adapt new trends and styles. They want to look unique and
attractive. New trends and style influence them to adapt, as it has
become a need.

15. Product
We are providing well furnished studio to furnishing car with protector
initially in Lahore and Gujranwala. This will give us an opportunity to
fulfill maximum orders. The AQTAS Company uses marketing
strategies to differentiate its product from its competitors to gain
competitive edge.

16. Product
Product line:
Car Protector for male and females will be available according to
need of customers.

17. Product
Brand Name Delicate Protector
Colors Red, Green, Black, Brown, Blue,
Purple, Orange, Pink.
Price 10000 Mehran, 13000 Cultus
15000 Gli or Xli.
Gender both Male and Female
Specialty The protectors themselves vary only
slightly in their colour and function.

18. Product
Payment:
Payment of product can be made through any means. i.e. cash, cheques,
credit card, debit card etc
Order taking:
We will take orders online, mobile phone and also by self-visit of
customers.
Information:
We provide information about our products to customers online as well as
they can also visit us for detailed information.

19. Our Services
•Free Consultation
•Hospitality
•Greetings etc

20. Price
We are targeting the market with a totally new idea of entertainment
which is car protector. According to current market situation and by
our research we will be having market orientated pricing in our intro
phase. We will be offering our formal car protector product from
PKR 10,000 onwards depending upon the size of car.

21. Price
Rough estimate:
Car Protector:
Roll of Protector = 11,540 Rs + transportation
and storage etc cost = 460 = Total 12,000 Rs.

22. Place
On first step Protector will be available on main cities of Pakistan like
Lahore and Gujranwala.
Placement is the foundation of delivering value to the customer. Location
for the AQTAS is in the area which is reachable for the people of the
whole city. The location of the company is in the city as it will be in reach
for all four sides of the city. This is why we choose our place for
company at Montgomery road Lahore.

23. Place
It is a best location for an office and it attracts customers for visit. We
will pay 20,000 Rs. For one month as rent for the place.
The location of company in Gujranwala ………..

24. Promotion
The AQTAS company uses advertising as its main source of
increasing consumer awareness. Promotion of Delicate protector is
very vital as currently people are not aware of this protector. We need
to create awareness in our targeted areas regarding our business.
Budget for Promotion:
Of the total budget of Rs 50,00,000 Promotional activities are given
Rs 1100000 .

25. The promotional tools that we will be using are:
Print Media Advertising
The things we will use for our promotion in print
media are:
Newspaper ads
We will also use fliers and newspaper ads
depending upon the locality or reach where we
have to target.
Social media
Social media includes accounts and blogging
on most famous site like youtube, facebook,
twitter etc and advertising through these sites.
Website
There will be official website for Delicate
protector in order to have a web presence
and to facilitate the online users as it is
online presence of a company.

26. Promotion
•Daily Express (Lahore )
•Daily Jang(Lahore )
Edition Space Rate Price
Daily Express 4*2col 2(3400)*30 2,04,000
Daily Jang 4*2col 2(3100)*36 1,86,000
Total 3,90,000

27. Promotion
•Daily Express (Gujranwala)
•Daily Jang(Gujranwala)
Edition Space Rate Price
Daily Express 4*2col 2(3300)*30 198000
Daily Jang 4*2col 2(3100)*36 186000
Total 384000

28. Promotion
Remaining budget will spend on social media like pages on Facebook
and ads on Youtube and websites.
It will charge us 27,000 Rs per month so total is 3,24000 Rs for the
year.

29. People
We will attract, develop employees to provide and furnish the best services to build customer
satisfaction and to build a good word of mouth among users and potential users/prospects.
•Developing employees’ skill by trying new methods
•Build up the employee to be more:
•Helpful
•Well-mannered
•Customer-oriented
•Employee uniform
•Smile on face
•Regular employee performance evaluation by customer feedback
•Training to deal the emergency (training by Rescue 1122)

30. Physical Evidence
The outlook of the AQTAS company will be well mannered and well
organized so that it will have a good impression on our customers.
The company will be having a hall like parking for cars where 4 cars can
be parked. There will be a two storey building within the hall where there
is the office area and waiting/seating for the customers.

31. Process
The process of providing car protector is first to be booked. This will
be done by sales personnel. N.I.C. # should be obtained for that order
maker to verify a valid booking for the service in order to allocate our
resource and to avoid any inconvenience.

32. Porter’s Five forces Model:

33. Porter’s Five forces Model:
Barriers to entry
•New trend in market
•Resistance to change
•Many indirect competitors
Bargaining Power of suppliers
•Supplier’s concentration
•Availability of many suppliers
•Suppliers Threat of forward integration
Bargaining Power of customers
•Number of substitutes
•Switching cost to use other products
•Number of buyers relative to sellers
Threats of substitutes
•Buyers switching cost
•Low switching cost
•Many substitutes
•Relative size of indirect competitors
•Rent a car contracts with flower decorators
Competitive Rivalry within an Industry
•Intense Indirect Competition
•First mover advantage
•No direct competition in current targeted
areas
•Potential entrants

35. Competitor
MYSTIC CHARMZ (PVT.) LIMITED indirect competitor of AQTAS.
It is an Pakistani washable car paint company.

36. Market Share
Our aim is to capture at least 11% Market share. We are sure and
confirmed because the service we are going to provide in market is
first in its nature which was never thought to introduce. Therefore, we
have a strong faith on our success.

38. Political
In our business there is not much political factors that will affect our
business except the tax on protector and cars. Increase in these taxes will
result in increase in prices of the car protector. Moreover, Govt. is not
interested in businesses of Pakistani Citizens it is focusing and
encouraging foreign investment so it is vague to expect anything from
Pakistani govt. for us. However, taxation is first concern on govt. and we
must be careful in this issue.

39. Economic
The Pakistani economy is in a desperate state, and the causes are
long-term, structural fluctuations.
In the last two decades, economic depression is witnessed all over
the world. Different economic factors could affect our business in
positive or negative way like per capita income, disposable income,
inflation or trend of GDP can make us aware about the environment
of business is favorable or not.

40. Social
The world has changed dramatically in recent years. Social trends are
changing and people are more likely to spend on innovative
creations. Changing lifestyle of the people of Gujranwala and Lahore
will be beneficial for us.

41. Technology
After sometime, we think that new technology regarding car protector
will come into the market as currently the car protector has been done
through hand and in future we expect that machine will take place so
that we have to be updated with the new technology that comes in the
market.

42. Target Market
Age range:
22-55
Income range:
Approximately 25000-35000 + but not limited…
Gender:
Both male and female
Marital status
Married and non married

43. Target Market
Occupation:
Not particular
Location Boundaries:
We are new in the market so we start and focus two major cities of
Pakistan i.e. Lahore and Gujranwala because they have a large number
of potential customers. Then gradually will target whole Pakistan.

45. Marketing Plan
SWOT ANALYSIS
Strengths:
•Innovative idea
•Accessible Location
•Sophisticated Service Delivery
•First mover advantage in our target areas
•Customer oriented service.
•Differentiation
•Understanding of customer’s attitude
Weaknesses:
•Lack of Experience in Business
•Less Awareness about this protector
•Expensive car protector

46. SWOT ANALYSIS
Opportunities:
•Geographical expansion
•Advance technology
•Spending pattern of people supporting
innovative services
Threats:
•Resistance to change by customer
•Easy to replicate
•Future expected competition

48. Raw Material
we will also need:
•Scissors/Cutter
•Ruler
•Glue
•Pen
•Cloth

49. OPERATIONAL PLAN
The Protector should be in different colures

50. Supplier
HANSKEY INDUSTRIAL CO., LIMITED
Telephone:86-20-85645855
Mobile:86-13710457132
Address: B1 Area, Yufu Industrial Zone, Guangzhou, Guangdong, China

51. Terms and conditions:
We will purchase all materials in bulk quantity so terms and
conditions will specified which include on time delivery, good
quality. These are the basic terms and conditions for every supplier
but some other are like warranties returning are also include in
suppliers agreement.
We have established contact with some suppliers who serve us as
backup suppliers in hard times.

52. OPERATIONAL PLAN
Process Time required Worker
required
Car entered the company and parked at the
spot
Less than a minute -
Cleaning of car (with little water and cloth) 30 minutes Helper
Expert (Putting the protector) 120 minutes Expert
OPERATIONAL PLAN
This operational plan will deal specifically with the internal operations and equipment that will
together result in making our product that is car protector.
Protector Process
The car protector process consists of the following process with their timings:

53. OPERATIONAL PLAN
Throughput time: 150 minutes.
A car will be furnished in 2 hours and 30 minutes. An appointment system will be
introduced in order to give proper time to our clients and to manage our operations in a
professional manner.
We will be having 2 teams permanently. A team will consist of two workers in which
there will be a helper, an expert (who will put the protector on car).
Specifications:
1. High Definition, anti-fingerprint, color
2.Oil resistance, Hard Coating Treatment, anti-scratch, Water-proof
3.Smooth on the surface, for delicate touch

54. Process Flow Diagram
Car Protector Process
Car entered in the studio and
parked at the spot
Less than 1min
Cleaning of car (with little
water and cloth)
30 Mins
Putting protector
120 Mins

55. Layout
The layout of the company will be like given below:
Company Layout

56. Location:
Area Covered (Building): 2720.25 sq ft.
Location of the Company: Montgomery
road Lahore
Security: 200,000 PKR
Rent per month: 20,000 PKR
This will consist of a building like a car station having a parking facility of four cars at a
time. This center will be located on Gull berg and both land and building will be on rent.
A contract will be done with the land owner in order to avoid any factor that will result
in losing the area. The contract will be on yearly basis and the rent will be paid in first
week of each month. If the land owners want to quit the contract or shall we want this so
anyone who wants so will have to inform the other party prior six months before ending
the contract.

57. Zoning, Power & other Utilities
Zoning
There will be two zones that we will be
serving to:
•Lahore (Base) (Head office)
•Gujranwala
All zones will be provided a door step facility
in order to exclude their cost of fuel and to
save their time of travelling to the company.
Power and other utilities
A power backup is needed in order to maintain
office works for that a generator is required.
Other utilities will be:
Washroom: one on ground floor for floor staff
and one on first floor for management.
Kitchen: for tea and other foods.

58. Employees Required
The employees are divided into two
categories:
•Permanent 2. Temporary/Contract
based employees
Permanent Employees
Permanent employees in AQTAS will
include both worker and management.
Permanent management
Permanent management in AQTAS includes:
•Marketing and sales personnel
•Human resource personnel
•Account Manager

59. Employees Required
Permanent workers
•Security guard Retired army men
•Peon Least educated
•3 helpers Skill not required
•3 experts Skilled
There will be two teams consisting of a helper, an expert.
Temporary employees
Temporary employees consist of only members in teams like a helper and an expert for car
protector. These workers will be informed and booked as the order will be booked before one
week of the order. The labour will be found by approaching certain workers and giving ads in
newspaper.

60. Inventory system
Inventory System
•Inventory will be maintained of at least one week according to the demand and capacity.
•Inventory will be maintained through MIS system by marketing and sales personnel.
•Orders for inventory will be made on phone call by marketing and sales personnel.
Accounts receivable
The payment will be on cash at the spot or in advance before starting the car protector process but
no credit transactions will be made as the nature of the business is one time interaction with the
customers mostly.
Accounts payable
Phone calls will be made in order to place orders by our marketing and sales personnel to suppliers
and no credit transaction will be made. Cash payments will be made so if we get discount on paying
cash on the spot it will be beneficial for us.

62. HUMAN RESOURCE PLAN
Human Resource objectives
•Hire the right person for the right job.
•To provide the organization with well-trained and
high-motivated employees.
•To develop and maintain a quality of work life.
To retain & develop employees
Human Resource functions
Human Resource process is as under
•HR Planning
•Recruitment and Selection
•Orientation
•Training
•Employee Evaluation (employee job feedback
from customers)
•Rewards

63. Human Resource Planning
Human resource planning is the term that companies use to ensure that their staff is the right
staff for the jobs and to identify the needs for human resource and to get the maximum output
by having minimum resources. This planning for future is done in order to avoid any kind of
uncertainty regarding human resource.
For AQTAS human resource planning includes planning for staff retention, how to motivate
them. As for us employees are our assts and we do not want them to lose. The main factor
would be to retain our floor employees (helpers and protector experts) and to train them for
new designs and outlook.

64. Recruitment and Selection
Delicate Car protector will use different steps in recruiting employees:
Advertisements in Newspaper
Below are some newspaper which will suit our target audience for job and their locality.
Daily Express (Lahore & Gujranwala) Daily Jang(Lahore)
Test and Interview
The test will include:
Skill
Technical ability
Potential
Stamina/Physical Fitness
For interview following things will be
observed:
•Attitude and Behavior
•Knowledge
•Communication
•Patience

65. Orientation & Training
Orientation
Orientation function for human resource in AQTAS includes giving the employees both
management and floor workers the brief know how about the customers and what they meant to
us.
Training
Training is another function of human resource that includes to train the employees and to develop
them with the passage of time. For us, it is critically important as new protector will be charged
high and we have to train and develop our helper and experters.

66. Service Feedback
Name
:
City:
Visit:
Rating: Strongly
Disagree
Disagree Neutra
l
Agre
e
Strongly
Agree
You are Satisfied with the protector
You are Satisfied with the experter 's
Work
Car protector is wonderful
Are you getting value for your money
Delicate Car protector's staff treated
you with care, attention, and
courteousness
You are Satisfied with our services
Any Suggestion:
Thanks for your precious time.
Employee Evaluation (Employee
job feedback form)
Employee evaluation will be a form
type that will be filled by each
customer after their visit and get served
by us. This form will consist of 80% of
floor workers evaluation part and rest
of 20% about the management and
environment of the company.

67. Rewards & Benefits
The rewards include:
•Employee of the month (recognition, intangible)
•Employee of the year (recognition, intangible)
•Paid vacations (non-seasonal)
•Increments (based on overall performance)
The benefits include:
Motor Bike
One year medical services
Television/refrigerator
Mobile allowance

68. Employee Compensation Plan
Employee compensation plan consists of the following:
Direct financial payments
We will give direct financial payments to employees. The salaries for permanent and wages of
contractual employees are in Table 1.

69. CEO
Marketing
& Sales
Manager
Accounts
Manager
HR &
Operations
Manager
Expert
Helper
Gaurd
Sweeper
Organizational Hierarchy

70. Permanent Employees
Sr. Designation No. of
Employees
Per Person Salary Commission on
orders
Total
Payable
Salary
1 CEO 1
2 Marketing & Sales Manager 1 25000 - 25000
3 Accounts Manager 1 22000 - 22000
4 HR & Operations Manager 1 25000 - 25000
5 Expert 3 15000 - 45000
6 Helper 3 10000 - 30000
7 Guard 1 9000 - 9000
8 Sweeper 1 8000 - 8000
Total 13 164000
Note: 10% increase every year.

71. Contractual Employees of Gujranwala
Designation No. of
Employees
Payment Per Order
Expert of protector 1 750
Helper 1 450
Total Payment Per Order 1200
Contractual Employees of Lahore
Designation No. of
Employees
Payment Per Order
Expert of protector 1 750
Helper 1 450
Total Payment Per Order 1200

72. Bonuses & Leaves
Bonuses
Monthly and annually Bonuses are very helpful to motivate and enhance performance of employees
and workers.
Leaves
At AQTAS the leaves consists of official and non-official leaves
Official leaves
All of the public holidays and Tuesday of every week as our work is on its peak on weekends.
Non-official leaves
Per year only 10 leaves are allowed which are paid but for that that employee has to inform prior
one week of the holiday.

73. FINANCIALS
Unit Rate per unit Amounts Total Amounts
Land 10 Marla 200000
Company (Building)
Equipments 3438000
1-Office Computers 5 20000 100000
2-Printer 1 15000 15000
3-LCDs 2 40000 80000
4-Protector 200 12000 3000000
5-Cutter 10 200 2000
6-Generator 1 200000 200000
7-AC's 2 30000 60000
8-Lighting 300 50 15000
9-Security Camera 7 8000 56000
Total Expenditures to start this project:

74. CEO Office Furniture 42000
1-Tables 1 18000 18000
2-Chairs 3 8000 24000
Waiting Area Furniture 40000
1-Tables 1 10000 10000
2-Sofas 12 2500 30000
Office Furniture 52500
1-Tables 1 25000 25000
2- Sofas 3 2500 7500
3-Chairs 4 5000 20000
Working Capital 150000
Cash 100000
Inventory 50000
TOTAL 3922500

75. Means of Finance
Financed by
•40% by Debt
•60% by Owner’s Equity

76. Projected Revenues
Duration of time No of protector
sold
Avg price Total revenue
1st Year 300 12000 3,600,000
2nd Year 350 12000 4,200,000
3rd Year 400 12000 4,800,000

77. Projected Statement of Comprehensive Income
Particulars 2015 2016 2017
Revenue
Car protector 3,600,000 4,200,000 4,800,000
Total Revenues 3,600,000 4,200,000 4,800,000
Cost of Revenue 2,160,000 2,520,000 2,880,000
Gross Profit 1,440,000 1,680,000 1,920,000

78. Operating Cost
(a)Marketing and Selling 1,100,000 1200000 1250000
(b)Admin. 200,000 200,000 200,000
Total Operating Cost 1300000 1400000 1450000
Net Profit bf Interest and Tax 140,000 280,000 470,000
Internet Charges 25840 25840 25840
Net Profit bf Tax 114,160 254,160 444,160
Tax Rate 25% 25% 25%
Tax Provision 28,540 63,540 111,040
Net Profit after Tax 85,620 190,620 333,120

79. Projected Statement of Financial Position
Particulars 2015 2016 2017
Non Current Assets
Land 200000 200000 200000
Furniture 107600 94150 80700
(-)Depreciation -13450 -13450 -13450
Equipments 329280 219520 109760
(-)Depreciation -109760 -109760 -109760
Total Non Current Assets 513670 390460 267250
Current Assets
Inventory 50000 50000 50000
Cash 2591602 4149279 6474652
Total Current Assets 2641602 4199279 6524652
Total Assets 3155272 4589739 6791902

80. Non Liabilities
Debt 413320 413320 413320
Total Non Current Liability 413320 413320 413320
Total Liability 413320 413320 413320
Equity
Capital 1757956 2741952 4176419
Earnings 983997 1434467 2202163
Total Equity 2741952 4176419 6378582
Total Liability and Equity 3155272 4589739 6791902
Data in PKR