1) The document outlines a business plan for CAPTURE, a souvenir brand that aims to serve as an exposure platform for local cultures through contemporary design utilizing traditional crafts and sustainable production methods. 2) CAPTURE plans to launch in New York City and Abu Dhabi to target ethical, high-end travelers interested in design and sustainability. 3) Financial projections estimate that CAPTURE will become profitable by year 3 and generate a 39.9% internal rate of return on the $2.25 million equity investment over 5 years.

1. Financing New Ventures
Dyanis De Jesus, Saadia Zahid, Vimvipa Poome,
Montserrat Castañon, Juan Camilo Sanchez, Rasha AlShihabi0
1

2. CURRENT PROBLEM
0
2

3. OPPORTUNITY
0
3
%10
GDP
$5,890 Billion
TOURISM
25% Annual growth
RESP. TOURISM U.S. Souvenir
Store Industry
Top 50 companies = 30 % of sales
Combined revenue
30,000 stores
$17
bill

4. OPPORTUNITY
0
4

5. SOLUTION
0
5
CAPTURE is a collection - a line of souvenirs
• High-quality design products
that reflect national identity
• Local traditional crafts and iconography
• Contemporary design aesthetics
• Sustainable production methods

6. 0
6
CAPTURE
THE BRAND
For Educated travellers around the globe
Who value design
The Capture line is a souvenir collection
That offers high-quality products that reflect national identity.
Unlike traditional souvenirs,
Our products utilize traditional crafts and iconography,
while incorporating contemporary design aesthetics and TBLD pro-
duction methods

7. 0
7
CAPTURE
THE BRAND
CAPTURE aims to serve as an exposure platform for local cultures
through contemporary design.
Through the brand’s unique methodology, which combines TBL business
practices with local design knowledge, CAPTURE creates a scalable offer-
ing of unique high-end products to the global traveller while helping local
economies re-position their cultures in ways that can bring value back to
their regions

8. 0
8
COMPANY
• Legal Structure • Business in Dubai • Ownership Percentage

9. 0
9
ORG
CHART
OPERATION
DESIGN WHOLESALE + RETAIL
R&D
COMMUNICATIONS
FINANCE
MANAGER /
BOOKKEEPER
SALES
EXECUTIVE
ONLINE
COMMUNICATION
MANAGER
LOCAL
ASSISTANT
COMMUNICATIONS
DIRECTOR
Dyanis de Jesus
PRODUCTION
MANAGER
Montserrat
Castañon
MANAGING &
OPERATIONS
DIRECTOR
Vimvipa Poome
BUSINESS
DEVELOPMENT
DIRECTOR
Saadia Zahid
CREATIVE
DIRECTOR
Rasha Alshihabi
R&D
MANAGER
Juan Camilo Sánchez

10. 1
0
MARKET SEGMENTATION
Ethical High-end Travellers
34-64 years old, spend 300 - 3,000 U.S.
dollars a day when travelling.
Sustainable Design Enthusiasts,
Age 34-64 year old,
“LOHAS (lifestyles of health and sustainability)”

11. 1) Established Economy
• build CAPTURE’s image
• positioning in the market
2) Emerging Tourist Destina-
tion
1) Emerging Economy
a. cities growing creative capital
b. tourism industries looking for
creative solutions to increase
tourist spending
• demonstrate CAPTURE’s value
• building creative economies
in sustainable, local ways
1
1
MARKET SELECTION

12. 1
2
MARKET 1st YEAR
In 2011,
there were 50.9 million tourists
& their spending reached
an estimated
$32 billion,3.5 percent increase
over the 2010 figure.
In 2011,
there were 50.9 million tourists
& their spending reached
an estimated
$32 billion,3.5 percent increase
over the 2010 figure.
NYC
International tourist numbers
grew from 1 million in 2004 to
1.8 millionin 2009.
International tourist numbers
grew from 1 million in 2004 to
1.8 millionin 2009.
ABU DHABI

13. 1
3
COMPETITION
MOMA store (specifically, their “Destination” section
Local souvenir shops
Shopping malls
Souvenir shops at the airport
Online design and souvenir shops
Similar concept stores

14. 1
4
MARKETING
Comm
C
hannels
advertising, adve
rtorials,editorials
PR and
so
cialmedia
TargetP
artners Designer
N
arratives
Art&Des
ign Fairs

15. 1
5
OUR PROCESS
Discover Define Design Deliver
2 Locations
Designers
Design
Brief
Final Design
+ Designer
Sustainable
Products

16. 1
6
VALUE PROPOSITION
• Platform of exposure
for local designers
• Bring value to emerging
and local economies
High quality •
Unique design •
• Sustainable methodologies

17. 1
7
DISTRIBUTION CHANNELS
CAPTURE
Wholesale Retail
Target retailers Pop-upOnline

18. 1
8
Projections NY
FINANCIAL
Total Projected Sales $284,649
Frieze NY Visitors 45,000
5% of 45000 2,250
10% of 45000 4,500
Wholesale Accounts (Doors) 14
Total Pieces to be Sold 8,848
Target Sales $160,503
Assuming 5% of visitors spend an average $56 at Capture
Target Sales $124,146
R
e
t
a
i
l
W
h
o
l
e
S
a
l
e

19. Projections AbuDhabi
1
9
FINANCIAL
Total Projected Sales $251,928
Abu Dhabi Art Fair visitors 17000
5% of 17000 850
10% of 17000 1700
Wholesale Accounts (Doors) 13
Total Pieces to be Sold 8216
Target Sales $149,039
Assuming 10% of visitors’ Average Spend $60x1700
Target Sales $102,000
R
e
t
a
i
l
W
h
o
l
e
S
a
l
e

20. 2
0
2013 Profit & Loss
FINANCIAL
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
0 0 0 0 $151,075 $69,601 $69,763 $70,041 $6,716 $7,186 $134,755 $134,755
0 0 0 0 $36,906 $50,362 $50,402 $50,469 $1,641 $1,756 $79,384 $79,384
$45,170 $52,170 $57,270 $75,503 $110,704 $103,065 $93,178 $94,258 $62,024 $80,058 $194,002 $125,668
-$45,170 -$52,170 -$57,270 -$75,503 $40,371 -$33,464 -$23,415 -$24,217 -$55,307 -$72,872 -$14,247 $9,087
YTD
$643,893
$350,302
$1,118,283
-$474,390
2013 DEC
2012
TOTAL SALES 0
TOTAL COST OF
SALES
0
TOTAL COSTS &
EXPENSES
$70,214
PROFIT/ LOSS
BEFORE TAX
-$70,214
NET PROFIT/
LOSS BEFORE TAX
-$45,170 -$52,170 -$57,270 -$75,503 $40,371 -$33,464 -$23,415 -$24,217 -$55,307 -$72,872 -$14,247 $9,087 -$474,390
-$474,390
-$70,214

21. 2
1
FINANCIAL
5 year Profit and Loss ASSUMPTION
TOTAL SALES
TOTAL COST OF SALES
NET PROFIT
GROSS MARGIN
YEAR 1 YEAR 2 YEAR 3 YEAR 5YEAR 4
TOTAL COSTS & EXPENSE
PROFIT/LOSS
INCOME TAX, AFTER PROFIT
increase in
wholesale and
retail sales
increase in
wholesale and
retail sales
increase in
wholesale and
retail sales
increase in
wholesale and
retail sales
150% 200% 50% 20%
+2+2 +3 +4
new cities new cities new cities new cities

22. 2
2
FINANCIAL
5 year Profit and Loss
TOTAL SALES
TOTAL COST OF SALES
643,893 1,609,733
350,302 875,159
NET PROFIT -$474,390 -$104,099 $813,969 $1,534,936 $2,502,522
GROSS MARGIN 293,591 734,574 2,056,806 3,966,697 5,935,355
4,507,251 8,692,556
2,450,445 4,725,859
13,006,640
7,071,285
1,118,283 1,713,831
-474,390 -104,099
3,536,296 6,134,330
970,956 2,558,226
8,835,770
4,170,870
YEAR 1 YEAR 2 YEAR 3 YEAR 5YEAR 4
TOTAL COSTS & EXPENSE
PROFIT/LOSS BEFORE TAX
- - 156,987 1,023,290 1,668,348INCOME TAX, AFTER PROFIT

23. 2
3
FINANCIAL
5 year balance sheet
YEAR 1-5 2013 2014 2015 2016 2017
ASSETS
CASH ON HAND $1,146,418 $1,298,581 $2,409,071 $4,414,161 $6,898,835
INVENTORY $29,192 $72,930 $233,396 $466,751 $822,669
OTHER ASSETS
TOTAL $1,175,610 $1,371,511 $2,642,467 $4,880,912 $7,721,505
LIABILITIES AND
SHAREHOLDERS EQUITY
INCOME TAX PAYABLE $156,987 $1,023,290 $1,668,348
SHARE CAPITAL $1,650,000 $1,950,000 $2,250,000 $2,250,000 $2,250,000
RETAINED EARNING
BEFORE DIVIDENDS
-$474,390 -$578,489 $235,480 $1,770,416 $4,272,938
ACCUMULATED PAID
DIVIDEND
-$162,794 -$469,781
TOTAL LIABILITIES &
SHAREHOLDERS EQUITY
$1,175,610 $1,371,511 $2,642,467 $4,880,912 $7,721,505

24. 2
4
FINANCIAL
-2000000
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
Year 1 Year 2 Year 3 Year 4 Year 5
Sale
Gross Margin
Net Profit

25. 2
5
FINANCIAL
Return on Investment
The internal rate of return (IRR) on partners' capital (5 years)
IRR=39.9%

26. 2
6
FUNDING
Equity Investment $2,250,000
2yr 2yr 3yr1yr 2yr 2yr
$250,000
Q4
$300,000
Q1
$250,000
Q2
1yr 1yr 1yr
$350,000
Q1
$250,000
Q2
$175,000
Q3
$250,000
Q4
$250,000
Q1
$175,000
Q3

27. 2
7
FUNDING
Payback
Year 3 $500,000
Year 4 $750,000
Year 5 $1,000,000.00
Year 6+ 40% dividends

28. 2
8
SUCCESSFUL VENTURE
Equity Investment $2,250,000
39.9%
IRR
on partners' capital (5 years)
Tbld Business Model
Local Resources
& Markets
Contemporary
Sustainable Designs
& Traditional Crafts
Global-Local Brand
Tourism Industry
is Booming
Good Return
on Investment

29. 2
9
SUCCESSFUL VENTURE
Dyanis
PUERTO RICO
Juan
COLOMBIA
Montse
MEXICO
Saadia Pla
THAILAND
Rasha
UAESAUDI ARABIA