Veuve clicquot
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We were tasked with designing concept pieces for Veuve Clicquot to motivate their global brand teams. Our designs focused on the insight that champagne is often consumed by couples. This included premium on-trade table pods for couples, exclusive VIP rooms for events, and a unique rickshaw called "Clicshaw" that picked up people and brought them to Veuve Clicquot events. Our work inspired brand communication activities across 15 countries and 3 continents.
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Make Believe was commissioned to design an exhibition celebrating Red or Dead's 30th anniversary at Dray Walk Gallery. They printed the brand's history on a continuous roll of paper and wrapped it around a scaffold structure resembling a printing press, creating spaces to display exhibition items. This demonstrated the scale and fame of Red or Dead through an immersive, print-focused installation alluding to the label's design heritage.
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ZEO was a new premium non-alcoholic drink launching in London bars. Make Believe was tasked with creating branded merchandise for ZEO that balanced promoting the brand while fitting in premium bars' styles. They designed randomly perforated steel coasters, serves, and trays that were all unique using high quality materials with subtle branding. This stood out amid the clutter while respecting venues' styles. The London pilot was so successful it led to a national and international rollout currently underway.
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Studio Make Believe created furniture for Audi showrooms using actual car parts as inspiration to perfectly reflect Audi's design and values. Specific designs came from examining parts like petrol caps, which became a housing for spotlights, and roll bars, which became table and bench legs. The overriding message was that Audi designs cars with such beauty that their components could be welcomed into people's homes, showing the high quality of Audi's design. The furniture range was so well received that Audi used it in their next UK-wide outdoor advertising campaign.
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Anglepoise is a family-run business that created an iconic lamp design in 1932 but now struggles for brand awareness against larger competitors. Studio Make Believe was tasked with creating a modern lamp that reflected the original Anglepoise design to bring the brand to a new audience. Their design, the Anglepoise Fifty, freezes the lamp arm at fifty degrees in tribute to the 1932 original and has been commercially successful, generating global press attention and joining the Design Museum's permanent collection.
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This document discusses strategies for making agencies famous through public relations efforts, including campaign amplification, hero profiling of CEOs and other executives, thought leadership, station and organization profiling, news generation, and highlighting corporate social responsibility efforts. Specific examples mentioned include amplification campaigns for Sony Bravia, Skoda Fabia, and the Tate Modern art gallery.
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Pernod Ricard is a leading producer of wines and spirits. For over 12 years, Cubo has worked with many of Pernod Ricard's brands across various marketing activities in over 30 global markets. These activities include brand strategy, digital campaigns, retail promotions, experiential events, product education, and ambassador training. Cubo has helped brands like Chivas Regal, Perrier-Jouet, Havana Club, and Malibu with initiatives ranging from improving on-trade visibility to supporting global sponsorships.
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Everyone knows the established order in drinks. The alcoholic ones are sophisticated and complex in flavour. The others are 'soft' with a sweet and one-dimensional flavour. But now there's another sort – not alcoholic, not complex and not like anything you've tried before. Welcome to ZEO.
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