These are my PPT slides for BMA349 assessment item 2.Siyu LEI 195422

1. Campaign Pitch Presentation
•Tourism city Xi’An
China
• McCann Australia Agency
• Siyu LEI 195422

2. McCann Australia Agency
• more than 180 offices in over 120 countries
• world’s largest advertising agency network
• provide our clients with a completely
integrated and comprehensive marketing
services offering
• similar successful HongKong case

3. Tourism city Xi’an
What do we know?
• one of the world's four big ancient capitals,
the birth place of Chinese culture and the
eastern starting point of the Silk Road
• one of the greatest tourist cities in China
recent years home and abroad

4. Current market campaign
• 70 million Chinese visitors and 1.1 million
oversea visitors
• Advertisement on Chinese social media and
TV show
• Xi’An tourist website

5. Problems/Issues
• the number of oversea visitors of Xi’an are
very small compare with the Chinese visitors.

6. New marketing strategies
• advertise the city on global social media, such
as Instagram, Twitter and Facebook
• introduce movie about Xi’an in English

7. Communication Tools
• Instagram
• Twitter
• Facebook
• Movie

8. Changes to current market
• the tourism market for Xi’an will become
bigger after these changes and the brand will
become more famous.

9. Conclusion
• Xi’An city can improve tourism industry by
transfer the focus advertisement from Chinese
market to oversea market

10. The END
• That’s all for today and thanks for your time
• Wish you all the best!
• McCann Australia Agency
• Siyu LEI