Captive Media is a technology company that has developed an interactive media system installed in washrooms of bars and restaurants. The system includes a touchscreen that plays games, videos and advertisements. It aims to increase customer engagement and spending for venues. Testing at locations has found it increases sales of promoted products by 30% or more and improves customer perceptions of the venue. The company has now installed over 160 screens in the UK and 12 other countries. It offers the system to venues for a one-time purchase price or monthly fee that includes advertising inventory to generate additional revenue.
Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing
Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.
Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing
Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.
Maneuvering Through A Crowded Media LandscapeKenny Ong
Malaysian Media Conference (MMC) 2022
"Maneuvering through a crowded media landscape" by Kenny Ong
A crowded media landscape
First and Foremost: Understanding Your Business Model
Media Trends and Predictions 2022 and beyond
Key themes, Risks and Opportunities
Media vs Audience
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
A workshop on how to make a sustainable living as a filmmaker in today's marketplace, and in light of "free." Good for organizations and other artists, and not just about free, but about how to survive a bad marketplace using new tools. Some new stuff, some old
Captive Media co-Founder Mark Melford analyses the way on-line (URL) and off-line (IRL) media interact to influence consumer behaviour. With numerous provocative and surprising stats and data he argues that while on-line has brought unprecedented targeting, off-line media still deliver better cut-though and impact
Maneuvering Through A Crowded Media LandscapeKenny Ong
Malaysian Media Conference (MMC) 2022
"Maneuvering through a crowded media landscape" by Kenny Ong
A crowded media landscape
First and Foremost: Understanding Your Business Model
Media Trends and Predictions 2022 and beyond
Key themes, Risks and Opportunities
Media vs Audience
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
A workshop on how to make a sustainable living as a filmmaker in today's marketplace, and in light of "free." Good for organizations and other artists, and not just about free, but about how to survive a bad marketplace using new tools. Some new stuff, some old
Captive Media co-Founder Mark Melford analyses the way on-line (URL) and off-line (IRL) media interact to influence consumer behaviour. With numerous provocative and surprising stats and data he argues that while on-line has brought unprecedented targeting, off-line media still deliver better cut-though and impact
The world's most revolutionary man machine interface powers the most effective new real-world media channel to emerge this decade. Captive Media brings the accountability of digital to the out-of-home environment, enabling brands to engage millennial men while they socialise at one third the cost per impact of TV. It's the world's first 'sociable media'
Reaching the Unreachables. Novel Ways of Reaching Millennial Men. ad tech 2015Captive Media Ltd
Captive Media Founder and CMO gives a data-laden and startling overview of just how problematic reaching young male audiences has become with most mainstream media - especially TV and on-line. He talks particularly about the new psychology of the Millennial or Gen Y male, how they 'trade' their attention, and the imperative for advertising which reaches and speaks to them in their own terms
Captain Morgan Case Study - Sponsored Game on Captive MediaCaptive Media Ltd
Captive Media ran a four week campaign for Diageo's Captain Morgan. A sponsored game, The Captain's Cannon was developed and ran in 10 central London venues.
Average weekly sales rose 12.4% as a result of the 33,000 game plays.
Jaegermeister Case Study - Promotion in Background Loop on Captive Media Captive Media Ltd
We ran a campaign for Jaegermeister over 10 weeks in 3 of our UK venues, featuring a video ad in the background loop plus a branded version of our On The Piste game. Sales rose between 40% and 400% across the 3 venues.
Captive Media's remarkable innovative interactive media system offers a powerful means for brands to cut through to hard-to-reach young male consumers - while they are out socialising, retail-minded, and, in many cases, about to make purchase decisions.
Moreover - the unique, and controversial, interactivity, ensures word of mouth scores which are off the chart!
Explanation of Captive Media concept, why venues are paying to have it installed and how it can generate far higher ad revenues than either paper-based, or conventional digital signage networks
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
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2. 2
The Captive Media concept
… watch it at http://www.youtube.com/watch?v=LOR2LS_NHl0
“It’s re-writing the rule book”
London Evening Standard
“The Best of British Ingenuity”
Forbes
“Makes you wonder, ‘why didn’t I
think of that?’”
Smart Planet
“Surely it has potential as an
Olympic Sport”
Alan Hubbard, The
IndependentClick image to play, or view at http://youtu.be/HQIGaeR2GGc
Or click the image below
3. 3
Here is the technology
… retrofiitable, robust, programmable & patented
• Contactless sensing technology.
Nothing in the bowl
• Vandal proof.
Toughened glass and acrylic-capped ABS
• Waterproof.
IP65 rated and CE marked
• Connected.
Allowing instant upload of new content
• Plays any media any time.
Flash games, video on HD screen
• Patented in the UK.
UK Patent no. GB2459869
• Retrofitable.
Fits above almost any bowl or trough
4. 4
But the product is not a screen
…it’s the customer reaction
CAPTIVE
INTERACTIVE
MINUTE
5. 5
With lots of creative options
… and new games every month
Captive
Interactive
Minute
Simple Branded games
Engagement
Quiz Games:
Gamification
Discovery
Creation Games:
Social
Media
Voting Games:
Data Capture
Vouchering :
6. 6
0 20 40 60 80
Intuitive
Hygienic
Newsworthy
Enjoyable
Agree
Disagree
% of total responses
Customers were asked whether they thought Captive Media’s
system was . . .
“Fun, pleasurable,
fulfilling!”
“Genius! Alan
Sugar would be
impressed”
“One of the best ideas
I’ve heard of, absolutely
genius”
“Funny, innovative,
clever idea”
Source: survey of 50 respondents, conducted between July to October 2011 2
“That is awesome!
That is like a man’s
dream”
Male consumers, 18-30, love it
“Took a photo
and showed my
mates!”
7. 7
Yes
44%
Maybe
36%
No
20%
Retaining Customers On Site: 1
Q: Would you consider staying longer
to play the game?
Yes
39%
Maybe
39%
No
22%
Loyalty / Repeat Business: 2
Q: Would you consider returning to the
venue to play the game?
1 Source: 45 respondents from surveys conducted between July and October 2011
2 Source: 44 respondents from surveys conducted between July and October 2011
“Would definitely
buy another round just
to play”
6
87% tell their friends about it
… they are more likely to stay longer, and to come back
“One of the best ideas
I’ve heard of, absolutely
genius”
8. 8
25%
Tiger’s Sales Share at Venue
Weekly Tiger unit sales as % of total weekly bottled beer
unit sales
4.21 %
9.74 %
0
2
4
6
8
10
12
Source: Venue’s EPOS data
2011 2012
Note. This is one of a number of test promotions conducted by Captive Media.
For full details of this and other trials see www.captive-media.co.uk/case-studies
• Tiger Beer ran a promotion
on-screen in Jan/Feb 2012
• They used a number of
different creative executions
• Tiger’s share of bottled beer
sales at the venue more than
doubled
• Average weekly sales nearly
tripled compared to the
same period last year
• Sales even topped the peak
Christmas period
And it’s a great place for promotions
… of in-house offers & events
To view actual footage of this particular
promotion click here
9. 9
Client - Brand Category Results
Diageo
Captain Morgan
Drinks 88% unprompted awareness
+30% rate-of-sale (vs. control)
Huge brand advocacy
MatchPint App Downloads + 169%
Redemptions +113%
MiniCabster App Awareness greater than establishd rival
Addison Lee
DrinkAware Public Health Awareness + 42%
Anthony Nolan Charity Published in Brand Republic, Guardian, Life
Hacker, Wall Blog & The Times
Halewood – Lamb’s Drinks 80% unprompted awareness
+73% rate-of-sale
Telus Telecoms Won Canadian Marketing Award
Heineken – Corona Drinks +47% rate-of-sale
32 Red Betting 74% unprompted recall
It adds value for advertisers
… reducing hardware costs and/or generating cash for venues
10. 10
So it creates value for venue owners
• Drives sales via word-of-mouth
• Drives sales via dwell time
• Improves perceptions of washroom
• Drives sales of promoted items
• Generates cash from suppliers
11. 11
Only one kind of splash!
See coverage at www.captive-media.co.uk/about-us/world-press-coverage/ or click below
“The best of British ingenuity”
12. 12
Myth busting
… here are a few reactions it doesn’t cause
• Hygiene?
It encourages guys to aim
http://youtu.be/dJWdn5_HjNs
• Vandalism?
Laughter is disarming
http://youtu.be/ffa6ZUs1b0I
• Queues?
Would you stand behind someone
when another space is free?!
Guys won’t hang around in loos!
• Poor taste?
Kids and grandads enjoy it too
http://youtu.be/pIpSKJTix4s
13. 13
160 Screens now installed in venues UK-wide
… with 200 by Q3 2015
See London
Pack
14. 14
Super central - on a lovely
pedestrian street. A
terraced outdoors and a
Multi-coloured dancefloor.
Just south of Tower Bridge.
Traditional Adnams Pub
with lots of tourists drawn
to the attractions nearby
Traditional English pub,
with cool stylish touches
throughout.
Another traditional English
pub, oozing authenticity.
Media-rich crowd due to its
location just off Charlotte
Street
A hip and quirky bar, at the
heart of influential Hoxton
scene. DJ/dance basement.
Super high-end, glamorous,
nested set of night clubs in
coolest Mayfair
Beautiful waterfront venue
overlooking river near St
Paul’s. Amazing views.
Large, busy bar by Liverpool
Street. Cool vibe, hip décor,
and fashionable clientele.
Soho flagship venue of the
popular sushi chain, metres
from Oxford Street.
Large venue right on Leicester
Square, with pedestrian street
terrace outside, and
downstairs nightclub
Typical Venues
15. 15
The product has also been sold into 12 countries
….
Canada
• Vancouver
• Alberta
• Toronto
USA
• New York, Times Square
• Atlanta, Georgia
• Dallas, Texas
• Orlando, Florida
• Orange, California
• Virginia Beach, Virginia
• Chicago, Orland Park,
• Superior, Wisconsin
• Dewey Beach, Delaware
• Philadelphia, Baseball Stadium
• Lincoln, Nebraska
Spain
•Barcelona
•Puerto Banus
United Kingdom
• London
• City
• West End
• Shoreditch
• Canary Wharf
• Glasgow
• Cambridge
• Winchester
• Bognor Regis
• Isle of Man
Russia
•Moscow
France
•Paris
Denmark
•Copenhagen
The Netherlands
•Amsterdam
Austria
•Vienna
Italy
•Naples
Australia
•Reseller Agreement
Sweden & Norway
•Reseller Agreement
Captive Media installed locations and partner agreements Feb 2014
16. 17
Hardware Pricing – International
… 2 models
Stand-Alone Open to Ads
Availability
Venues wanting buzz &
footfall + own promo’s only
Venues looking for
same benefits & open
to 3rd
party advertising
Screen Cost US$3,950 US$2,495
Service Fees US$41/month US$41/month
Slots for Venue 2 2
Resale Allowed Yes Yes
3rd Party Ads No Yes
17. 18
Gordon MacSween
Founder
― Divisional Director e2v
― Cambridge and INSEAD
An experienced team
… with strong backers
Mark Melford
Founder
― Principal at Booz&Co
― Cambridge and INSEAD
Mike Segrue
Board Advisor
― Kinetic Founder
Founders
Key Advisors
Clive Consterdine
Board Advisor
― Ex MD of Walkabout &
Jongleurs
Investor Directors
Peter Cowley
Investor NED
― UKBAA Angel investor
of the year 2014
― Cambridge Angel
Michael Ullmann
Investor NED
― Serial angel investor
― Insead Professor
James Borrett
CTO
― Cambridge
― 20 years in software
Frits Prakke
Partner
― Alchemy Partners
Peter Jackson
Board Advisor- Drinks :
― Former UK MD of Fosters,
Treasury Wines