We ran a campaign for Jaegermeister over 10 weeks in 3 of our UK venues, featuring a video ad in the background loop plus a branded version of our On The Piste game. Sales rose between 40% and 400% across the 3 venues.

1. Jägermeister EPOS Analysis
Autumn, 2013

2. Captive Media ran a multi-venue trial Jägermeister
campaign on its interactive washroom units over 8
weeks
• Objective: Assess effectiveness of
Captive Media‟s washroom
engagement marketing system
on rate of sale of & propensity to
select Jägermeister.
• Locations:
• The Exhibit bar in
Balham, London;
• Butlin’s in Bognor Regis;
• Ta Bouche in Cambridge
• Duration: 10 weeks during
October, November and
December 2013
• Pre-trial dates: 29th July – 13th
Oct
• During-trial dates: 14th Oct –
22nd Dec

3. Jägermeister in the Captive Media loop
1. Background loop
2. Start screen
3. The Game
4. Ident/Prime Slot
The Study
Jägermeister featured in the background loop, a branded version of “Stop The
Penguin”, and on the Ident slot.
• Each of Captive Media‟s units played a 90-second loop of visual
material, consisting of:
(i) „PTV‟ entertainment content
(ii) Jägermeister advertisements
• There was no offer associated with the Jägermeister campaign

4. 0
200
400
600
800
1000
1200
Jaegermeisterweeklyunitsales
Butlin's
0
200
400
600
800
1000
1200
Jaegermeisterweeklyunitsales
Ta Bouche
0
200
400
600
800
1000
1200
Jaegermeisterweeklyunitsales
The Exhibit
YOY weekly unit sales since promotion started
Weekly sales significantly higher than the same period last year in all venues
Average weekly Jägermeister sales in 2013 are
over 4 times higher at Butlin‟s and 40% higher at
The Exhibit. At Ta Bouche, average weekly
Jägermeister sales are 112% higher - though
other factors are at play.
Source: Venues‟ EPOS data
+289.6
+146.0
+164.2
2013
2012

5. Sales per 100 gameplays
During the campaign The Exhibit sold14.6 unit/week more per 100 gameplays.
In total, this equates to 82.4 units/week more.*
Average weekly unit sales of Jägermeister / 100 plays on Captive Media
*Based on The Exhibit‟s average weekly gameplay of 564.
90.3
104.9
0
10
20
30
40
50
60
70
80
90
100
110
120
Average Pre (29-July - 13-Oct) Average During (14-Oct - 22-Dec)
Jägermeisterunitsales/100visitors
The Exhibit
+16.19%