1. BUILDING BRANDS
FOR VISIONARY
ARCHITECTS
TOKY.COM

2. TOKY has built a national
reputation for solving
complex communication
issues for architecture
firms across the country.
TOKY.COM
Since our founding, TOKY has been laser-focused on the
Architecture, Building, and Design sector. Our team thrives on
partnering with big thinkers who are literally changing how we
live and work in cities throughout the world.
We help architects clarify their service offerings, enhance their
digital presence and marketing materials, and strengthen their
brand to successfully attract new business.
TOKY has developed award-winning branding and identity
systems, wide-ranging print collateral, and large-scale websites
for leading construction companies, global architecture firms,
emerging city arts districts, luxury residential projects, and
boutique furniture and interior designers.
OUR RECENT A/E/C
CLIENTS INCLUDE:
Brinkmann Constructors
Christner, Inc.
Centro Furnishings
Clayco
CRB Engineers
Grimshaw Architects
HOK
Jakes Associates
JJCA
Kaskaskia Engineering
KSS Architects
Landscape Architecture
Foundation
Mackey Mitchell
Architects
McCarthy Building
Companies
P/Kauffman Contract
Planning Design Studio
SAK Construction
SWT Design
Trivers Associates
Unispace
Wight & Company

3. TOKY.COM
CASE STUDY
HOK

4. TOKY.COM
A UNIFYING GLOBAL BRAND
With more than 2,700 associates in 27 offices worldwide, HOK was a
firm with global reach, major stature — and fragmented identity. Offices
across the globe marketed themselves independently, existing more like
a loose federation of entities than part of a singular brand committed to
a shared vision. HOK partnered with TOKY to create a cohesive brand
across continents, practice areas, and platforms.
AWARDS
Communication Arts
Web Pick of the Day
International Association
of Business Communica-
tors Silver Quill Award
Society for Marketing
Professional Services
Awards, National
Awards (perfect 50
out of 50 score)
Archinect.com
HOK.com Featured Site
HOW Magazine
International Design
Awards Winner
St. Louis ADDY Awards
Certificate of Excellence
ONE HOK
With a custom typeface and
refreshed color palette, HOK’s
new identity system unifies
offices around the world. TOKY
developed an online brand
standards website that lets
any HOK associate access the
most up-to-date and approved
templates, fonts, and copy style.
SERVICES
Brand Messaging
Brand Identity
Print Collateral
Web Design
Web Development
Social Media

5. TOKY.COM
AN UNRIVALED DIGITAL PRESENCE
TOKY has shaped HOK’s digital presence since the Web
began, helping the firm spotlight its people, share its ideas,
and promote its work to companies and recruits.
The third and newest iteration, launched in July 2012,
was conceived to finalize the “One HOK” positioning,
with all operating entities unified in look while able to
market themselves.
Operating from a single easy-to-use content management
system, the site seamlessly serves up content to all devices,
from the smallest smartphone to the largest desktop display.
Projects can be swapped out quickly and easily, and images
rescale automatically.
On its launch, the new site was hailed as both elegant
and innovative.
Connect
History + Lore
Facebook
Twitter
TOKY played
a critical role in
developing a
full ecosystem
of content that
celebrates HOK’s
past and present
in a way that is
easy for visitors to
skim and share.
50%INCREASE
in traffic to
HOK.com in the
first 10 months
after relaunching.

6. TOKY.COM
A GLIMPSE INSIDE
“Life at HOK” was a first-of-its-kind blog
created to show the people behind the
scenes at HOK. To launch the blog, all
contributors were brought to the firm’s
headquarters, provided with inexpensive
video cameras, and sent out in groups to
interview each other and gather footage
of HOK’s local projects.
“MORE THAN JUST AN ENTERTAINING
PEEK INSIDE AN ARCHITECTURE
FIRM’S OFFICES, LIFE AT HOK IS A
SMALL REVOLUTION IN CORPORATE
COMMUNICATION.”
- ARCHITECT MAGAZINE

7. TOKY.COM
CASE STUDY
WIGHT &
COMPANY

8. TOKY.COM
BEYOND DESIGN-BUILD
Plenty of firms talk about integrated design construction and solutions,
but Chicago-based architecture, construction, and engineering firm
Wight & Company embraces cross-discipline collaboration as a core part
of its workflow and culture. Wight partnered with TOKY to showcase this
“Design & Delivery” approach in a way that looks and feels different as
soon as visitors arrive on site.
AWARDS
Awwwards.com
Honorable Mention
Wight needed a website that would articulate
its collaborative process and distinct culture.
SERVICES
Web Design
Web Development

9. TOKY.COM
INTERACTIVE STORYTELLING
The redesigned site is responsive and highly interactive.
Animations and surprising features throughout the site —
including a menu built into Wight’s signature ampersand —
take users on a journey to learn more about the firm’s work
and culture.
FLEXIBLE CONTENT MANAGEMENT
A highly customized content management system allows
Wight’s internal team to easily add a wide range of detail
to project pages and organize landing pages based on
both market and service.
FOCUS ON
THE CRAFT
To highlight the process behind
Wight’s award-winning portfolio,
the site incorporates sketches,
blueprints, renderings, and
behind-the-scenes video.
150
published
project
pages
175
employees
represented
online
2
project page
template
options

10. TOKY.COM
CELEBRATING 75 YEARS
In addition to the main site, TOKY designed and
developed Wight’s 75th anniversary microsite.
This interactive timeline celebrates the firm’s
history through photos, stories, and videos from
decades past.
Employees, clients, and partners are
invited to submit their own memories
of Wight.
The multimedia timeline includes
projects and milestones dating back
to 1939.

11. TOKY.COM
CASE STUDY
KSS
ARCHITECTS

12. TOKY.COM
DEFINING A HARD-TO-DEFINE BRAND
KSS welcomed the challenges brought on by complex clients, multi-purpose
goals, and the “intersections” between the markets of learning, commerce,
and community. But the firm struggled to describe this expertise to potential
clients, employees, and partners. In order to expand nationally and into
emerging markets, KSS needed to refine and strengthen its existing brand.
AWARDS
Society for Marketing
Professional Services
National Awards Finalist
drupal.org Featured Case
Study
INNOVATION IN THE IDENTITY
TOKY created a new brand platform
based on the firm’s drive to create
“Meaningful + Lasting Change.” With
language in place, we refined KSS’s
brand identity and color palette to
give the brand a more modern,
technologically savvy feel.
SERVICES
Brand Messaging
Brand Identity
Print Collateral
Web Design
Web Development

13. TOKY.COM
A NEW SITE TO MATCH
TOKY designed and developed a fully
responsive site to introduce the new
brand messaging and identity in a
visually striking manner. Looping video
and a live feed of Instagram images
give visitors a behind-the-scenes look at
KSS’s unique process and culture.
CUSTOM SORTING
To demonstrate KSS’s unique ability to
conceive and execute complex projects
that exist at the “intersections” of
standard market segments, the “Our
Work” page invites visitors to filter
projects according to both industry
and capability.
SINCE LAUNCH, THE NEW
KSSARCHITECTS.COM
HAS SEEN:
18%
increase in
new sessions
20.5%
bounce
rate reduction
3.3%
increase in
session duration

14. TOKY.COM
CASE STUDY
CHRISTNER
ARCHITECTS

15. TOKY.COM
A CULTURE THAT ATTRACTS
With 50 years in practice, Christner creates transformative design solutions
alongside long-standing clients and industry partners. In order to continue
on that path of innovation, the firm is constantly looking to recruit the best
and brightest talent in a city crowded with competition — and they needed
the right identity, language, and website to make that happen.
AWARDS
St. Louis ADDY Awards
Silver Award
BEFORE AFTER
SERVICES
Brand Messaging
Brand Identity
Print Collateral
Web Design
Web Development

16. SINCE LAUNCH THE NEW CHRISTNERINC.COM HAS SEEN:
53%
increase in
session duration
24%
decrease in
bounce rate
TOKY.COM
158%
increase in time spent
on “Our Work” page
TWO GENERATIONS OF DIGITAL
TOKY designed Christner’s first generation website in tandem with the brand
refresh. The site focused on culture and made the work portfolio look fabulous, but
as web browsers evolved, the time came to rethink the firm’s online presence. In
2014 we updated the site, making it more interactive and viewable on any screen.
BIGGER, BETTER IMAGES
One of the most noticeable differences on the new site is a drastic enlargement of
images. The Home Page reinforces the “QUESTION. COLLABORATE. CREATE.”
messaging with a quick animation then presents full screen images showcasing
recent work.

17. TOKY.COM
PEOPLE FIRST
The people section — one of the more popular pages from the old
site — was updated to accommodate more bios, more images, and
more interactivity. This section now offers a much better glimpse of
Christner’s employees, how they think, and how they work together.

18. TOKY.COM
CASE STUDY
SWT DESIGN

19. TOKY.COM
A BRAND WITHOUT BOUNDARIES
Well-known for landscape architecture, urban design, and planning
expertise, SWT Design needed to better represent its industry leadership,
nationally recognized work, and laid-back culture. After extensive research,
TOKY created a logo, messaging, marketing materials, and a website that
encapsulate the “no boundaries” mindset of SWT’s leadership and staff —
representing their breadth of award-winning work without putting projects
into constrictive boxes.
AWARDS
2014 Design Annual Society for Marketing
Professional Services
National Awards Finalist
St. Louis ADDY Awards
Certificate of Excellence
PRESERVING
BRAND EQUITY
We designed a new identity
that evolved the distinctive
wavy bottom of the firm’s
original logo, doubling it back
upon itself to create a kind of
infinity symbol — appropriate
for a firm creating elegant
spaces from the cycle of life.
SERVICES
Brand Messaging
Brand Identity
Print Collateral
Web Design
Web Development
Photography
Video Editing
BEFORE
AFTER

20. TOKY.COM
A SITE THAT MOVES
The redesigned site showcases SWT’s new brand
messaging in a unique and visually impactful manner.
Video loops, nature photography, and striking portraiture
— all shot by our in-house team — evoke emotion and
show the personality of the firm’s leadership.
The project landing page features a custom tool that lets
visitors filter work according to project scale, temporality,
and type. This system fluidly organizes projects without
constricting work to predefined boxes.
Along with the looping videos, TOKY wrote, shot, and
produced a narrated video to explain the philosophy
behind the work that SWT does and why they do it.
HUMAN + NATURE
TOKY photographed SWT’s
leadership team in a selection of
natural landscapes and urban
environments to create a visual
juxtaposition reflective of the
firm’s diverse portfolio.
13
looping videos
on the
Home Page
3
scales for
filtering
projects
22
published
projects

21. LIVING DESIGN
The “LIVING DESIGN” theme — the encapsulation of the brand
platform — is featured throughout marketing materials as part
art element, part tagline.
In the process of capturing portraits of SWT’s leadership team, TOKY
collected dozens of landscape and detail shots to create a library
of custom photography for marketing materials and the website.
TOKY.COM

22. TOKY.COM
CASE STUDY
LANDSCAPE
PERFORMANCE
SERIES

23. TOKY.COM
A TOOL FOR SUSTAINABLE CHANGE
The Landscape Architecture Foundation (LAF) provides resources
to help individuals and organizations make the case for sustainable
landscape solutions. LAF asked TOKY to transition its Landscape
Performance Series — a collection of research, case studies, and
tools from academia and professional practice — from a small section
on its main website to a separate and easily navigable microsite.
AWARDS
drupal.org Featured
Case Study
“The same award-winning resources repackaged
in a clean, intuitive way that makes them much
easier to search and explore.”
HEATHER WHITLOW, Director of Programs and Communications at the Landscape Architecture Foundation
SERVICES
Brand Identity
Web Design
Web Development

24. TOKY.COM
ENHANCED
READABILITY
TOKY introduced features to
make Case Study Briefs easier
to read and skim, including
headers, subheads, and the
ability to navigate directly to
specific case study sections
such as “Sustainable Features,”
“Cost Comparisons,” or
“Lessons Learned.”
NEW WAYS TO EXPLORE
The microsite features
sophisticated content discovery
tools, from enhanced search
capabilities to multilayer content
filters and related content
recommendations. We also
introduced “Collections,” which
are themed groups of content
curated by LAF and leading
thinkers in the landscape
architecture field.
RESULTS
101
published Case
Study Briefs
6
“Collections” curated
by LAF and landscape
architecture thought
leaders
144%
increase in average
time spent on a
Case Study Brief
24%
decrease in
bounce rate for
all case studies
BRANDING AN
INVALUABLE
RESOURCE
TOKY designed an identity
to make the Landscape
Performance Series an
entity of its own that is
immediately recognizable
to industry peers.

25. Setting one firm apart
from the rest.
TOKY.COM
TOKY specializes in identifying and articulating the strengths
that set one firm apart from all the rest. Our proven process
helps architects — from boutique firms to globally renowned
design powerhouses — build their businesses and leave a
meaningful impact on the world.
Curious to learn more about our process or
see more of our work in action?
Contact us at 314.534.2000 or info@toky.com.