AMAZON: 
A DAY IN A LIFE 
RAHUL RAINA
WHAT THEY DO?
BIG PICTURE 
E-Commerce 
Consumer Sellers 
Web Services 
Consumer Enterprise
FINANCIALS 
WALMART AMAZON
FINANCIALS 
AMAZON 
GOOGLE AMAZON
HISTORY 
July 1994 - Incorporated 
First Sale: "Fluid Concepts & Creative Analogies: 
Computer Models of the Fundamental Mechanisms of 
Thought” 
May 1997 – IPO on Nasdaq 
October 2004 - Launched AWS 
February 2005 - Launches Amazon Prime 
November 2007 - Introduced Kindle 
November 2009 - Launches Amazon Basics
COMPETITION 
Physical World Retailers 
Other online e-commerce + mobile e-commerce 
Indirect competitors such as media companies and web 
portals 
Companies that provide IaaS and SaaS 
Companies that design, manufacture, market, or sell 
digital media devices
WHAT’S HOT 
Amazon 
Fresh 
Growth 
Amazon 
Web 
Services 
Original 
Content 
Game 
Studios
SECRET SAUCE
STORY 
Data 
Driven 
Culture 
Customer 
Obsession 
Success

EECS 441 Company report