This document discusses the potential of virtual worlds and how they can be used for business purposes. It provides examples of how some companies are already using virtual worlds for collaboration, education and training, customer engagement, and economic activity. The document also discusses how virtual worlds represent a spectrum from fully real to fully virtual environments and notes that while some businesses are experimenting in virtual worlds, few have fully embraced the virtual-real boundary. It speculates that as social and economic activity continues to migrate online, virtual worlds may play a larger role in the future.
My presentation at Nokia Headquarters in Finland at the VINCO seminar on Business and Monetization in Virtual Worlds, http://www.vincoproject.net/seminar/.
Third Industrial Revolution? Creating value beyond the firm's boundariesRobin Teigland
My presentation at the Network for Organizational Researcher in Norway (http://neonnet.no/Neondagen/index.html) in November 2009 as well as for Ånge County in Sweden March 2010
Virtual Worlds and Entrepreneurship _TeiglandRobin Teigland
A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI Företagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.
On Thursday, March 17, 9:10 to 9:30 am CET / 1:10 to 1:30 am SLT, I will present on virtual worlds on the main stage at the NHH Symposium, one of Norway’s largest business symposia. The title of my presentation is ”Virtual Worlds: Just a game or what?” and will focus on virtual worlds from a business perspective. Other main stage speakers at the Symposium include Norway’s Minister of Commerce, Minister of Finance, the CEO of Statoil.
My presentation on virtual worlds Nov 2010 for "Sports & Money" B2B conference in Stockholm, Sweden, http://www.presskontakt.se/pressreleaser/visa/pressrelease/305513/rekordstort-intresse/8207CD7B-7654-B45E-9491-BEA7DFE865D1
My presentation at Nokia Headquarters in Finland at the VINCO seminar on Business and Monetization in Virtual Worlds, http://www.vincoproject.net/seminar/.
Third Industrial Revolution? Creating value beyond the firm's boundariesRobin Teigland
My presentation at the Network for Organizational Researcher in Norway (http://neonnet.no/Neondagen/index.html) in November 2009 as well as for Ånge County in Sweden March 2010
Virtual Worlds and Entrepreneurship _TeiglandRobin Teigland
A look at virtual worlds and entrepreneurship presented for organization such as ESBRI (Entrepreneurship and Small Business Research Institute), ALMI Företagspartner, and HHS Alumni Network in Stockholm, Sweden in late 2009.
On Thursday, March 17, 9:10 to 9:30 am CET / 1:10 to 1:30 am SLT, I will present on virtual worlds on the main stage at the NHH Symposium, one of Norway’s largest business symposia. The title of my presentation is ”Virtual Worlds: Just a game or what?” and will focus on virtual worlds from a business perspective. Other main stage speakers at the Symposium include Norway’s Minister of Commerce, Minister of Finance, the CEO of Statoil.
My presentation on virtual worlds Nov 2010 for "Sports & Money" B2B conference in Stockholm, Sweden, http://www.presskontakt.se/pressreleaser/visa/pressrelease/305513/rekordstort-intresse/8207CD7B-7654-B45E-9491-BEA7DFE865D1
My presentation from the Reglab 2010 ThinkTank Workshop in Stockholm in November 2010, http://www.reglab.se/reglab/braingain-reglabs-forsta-framsynsseminarium
A presentation used in a Guest Lecture at the Hanze University in Groningen. To give students an insight on what's happening 'out there' in the world of Social Media, Future Gaming and the Metaverse.
My keynote presentation on virtual worlds and research by the Nordic Virtual Worlds Network research project (www.nordicworlds.net) to the MIT Research Group in February 2011in Sweden at the School of Business at Stockholm University.
Re-imagining capitalism - UBER-Predators & UNDER-Dogs Thomas Doennebrink
In the context of an interesting joint one-week seminar by the Universities of St. Gallen & Copenhagen held 30 min input on platform capitalism and platform coops with special focus on UBER as it was the main subject of the day. Very lively discussion with well informed students asking good and the right questions followed in the remaining 45 min.
Key note to meetups of the Brazilian Cowork Industry on Society30, new business models, collaborative economy, Seats2meet.com and more....Sao Paulo and Rio de Janeiro, Brazil, September 2015.
A recent slideshow I gave - for an industry association wishing to understand a little more about social media.
PPT is a collection of things I have come across. Also see my slides show on Measuring Social Media.
Insight to Amb:IT:ion - helping organisations develop digitallyPCM creative
Delivered at MediaCampLondon3 Dec 2009. Inspired by the scope and ambition of the Amb:IT:ion project for the arts I wanted to share this projects social content and community development ethic with my social media connected network. Arts organisations wanting to develop digitally and have started on that journey need a pool of experience and expertise from within the field to guide the way. MediaCampLondon delegates are the perfect sparks of reason. Active participants opposed to theoretical hacks.
My presentation for Nordic Investor Relations Conference (NIRC) 2014 http://www.finansanalytiker.se/evenemang/nordic-investor-relations-conference-2014/
Stepping into the Internet - Value creation through the Immersive InternetRobin Teigland
My presentation I made today through Skype for a group of business professionals in Aust-Agder country, Norway interested in understanding how virtual worlds can facilitate entrepreneurship.
Slides from Seminar on entrepreneurship in Virtual worlds in Nov 2011: http://nordicworlds.net/2011/10/31/seminar-on-entrepreneurship-in-virtual-worlds-november-3/.
My presentation from the Reglab 2010 ThinkTank Workshop in Stockholm in November 2010, http://www.reglab.se/reglab/braingain-reglabs-forsta-framsynsseminarium
A presentation used in a Guest Lecture at the Hanze University in Groningen. To give students an insight on what's happening 'out there' in the world of Social Media, Future Gaming and the Metaverse.
My keynote presentation on virtual worlds and research by the Nordic Virtual Worlds Network research project (www.nordicworlds.net) to the MIT Research Group in February 2011in Sweden at the School of Business at Stockholm University.
Re-imagining capitalism - UBER-Predators & UNDER-Dogs Thomas Doennebrink
In the context of an interesting joint one-week seminar by the Universities of St. Gallen & Copenhagen held 30 min input on platform capitalism and platform coops with special focus on UBER as it was the main subject of the day. Very lively discussion with well informed students asking good and the right questions followed in the remaining 45 min.
Key note to meetups of the Brazilian Cowork Industry on Society30, new business models, collaborative economy, Seats2meet.com and more....Sao Paulo and Rio de Janeiro, Brazil, September 2015.
A recent slideshow I gave - for an industry association wishing to understand a little more about social media.
PPT is a collection of things I have come across. Also see my slides show on Measuring Social Media.
Insight to Amb:IT:ion - helping organisations develop digitallyPCM creative
Delivered at MediaCampLondon3 Dec 2009. Inspired by the scope and ambition of the Amb:IT:ion project for the arts I wanted to share this projects social content and community development ethic with my social media connected network. Arts organisations wanting to develop digitally and have started on that journey need a pool of experience and expertise from within the field to guide the way. MediaCampLondon delegates are the perfect sparks of reason. Active participants opposed to theoretical hacks.
My presentation for Nordic Investor Relations Conference (NIRC) 2014 http://www.finansanalytiker.se/evenemang/nordic-investor-relations-conference-2014/
Stepping into the Internet - Value creation through the Immersive InternetRobin Teigland
My presentation I made today through Skype for a group of business professionals in Aust-Agder country, Norway interested in understanding how virtual worlds can facilitate entrepreneurship.
Slides from Seminar on entrepreneurship in Virtual worlds in Nov 2011: http://nordicworlds.net/2011/10/31/seminar-on-entrepreneurship-in-virtual-worlds-november-3/.
The Virtual Future of Business Administration PhD EducationRobin Teigland
My keynote presentation at European Doctoral Programmes Association in Management and Business Administration (EDAMBA) Annual Meeting and General Assembly 2012 in Uppsala, Sweden in Sept 2012: http://www.edamba.eu/r/default.asp?iId=HEJFI
My presentation for AVATAR International Workshop: Added Value of Teaching in Virtual Worlds on Sept 13 and for the M2N4SL conference on Oct 27, 2011. The presentation discusses some preliminary findings from NVWN-Nordic Virtual Worlds Network, www.nordicworlds.net.
Enhancing innovation through virtual worldsRobin Teigland
My presentation in February 2011 to students in the Mastering Innovation Class at the McCombs School of Business at UT at Austin. www.knowledgenetworking.org.
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital10x Nation
Our world is on the precipice of a major paradigm shift in business.
The age of cumbersome corporate giants is coming to a close. And the age of the agile exponential business is coming online.
The pace and scope of growth in technology has made the status quo model of scarcity-centered business almost completely obsolete.
On the flip side, these ever-accelerating technologies are allowing abundance-minded businesses to do far more with far less.
Embracing exponential practices like cloud computing, crowd-sourcing, and staff-on-demand have allowed a new generation of companies to experience unprecedented growth, scalability, and agility.
But how can embracing these exponential changes affect positive change in your business?
Leading in a Digital World_MCS_Overview.pptxRobin Teigland
Presentation made for Ocean Data Factory Sweden webinar series on our next innovation cycle - "Filling Coastal Data Gaps - Let's Do it Ourselves!". Collaboration with Chalmers, SMHI, Mooringo, Ocean Tech Hub Lda on a marine citizen science low-code, low-cost sensor live case for 2nd year Industrial Economics MSc students Chalmers University of Technology Spring 2023.
Network Leadership for a Sustainable FutureRobin Teigland
Updated presentation of my research into networked leadership for a sustainable future - including our work with Peniche Ocean Watch (www.penicheoceanwatch.com)
Live Teaching Case: The Gothenburg Smart City ChallengeRobin Teigland
Describes a live case used in the third year of the Industrial Economics program at Chalmers University of Technology in Gothenburg, Sweden. The focus is on Smart Cities, open data, and digital innovation.
My slides (in English) from our presentation at Styrelseakademien on Oct 21, 2019 in Stockholm at PWC offices. As part or our project, 4boards.ai, https://4boardsai.wordpress.com/.
Keynote Chalmers Transportation in Age of DigitalizationRobin Teigland
keynote speech at Chalmers Conference in Sept 2019, https://www.chalmers.se/en/areas-of-advance/Transport/calendar/initiative-seminar-2019/Pages/default.aspx
3. What are Virtual Worlds ?
Platforms for unleashing creativity
and revolutionizing value creation
http://www.youtube.com/watch?v=Quh2OiPHkm8
4. The number of virtual worlds and users
continues to rapidly increase
≈1.9 bln accounts
≈100 worlds
http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
6. A spectrum of VW business virtuality
Virtuality
Fully real Fully virtual
NO activities ALL activities
conducted in- conducted in-
world world
7. A spectrum of business virtuality
Virtuality
Fully real Fully virtual
NO activities ALL activities
conducted in- conducted in-
world world
8. VWs for effectiveness through virtual
collaboration and visualization
ProViWo: Professional Collaboration and Productivity in Virtual Worlds, http://vmwork.net/proviwo/
9. VWs as a tool for education and training
Linnaeus University
http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/
11. A spectrum of business virtuality
Virtuality
Fully real Fully virtual
NO activities ALL activities
conducted in- conducted in-
world world
12. The experience: Investigating the relationship
between flow and brand attitudes
- Greater purchase intent
State of flow
- Positive brand attitudes
Hooker et al 2010
13. “Clearly, if social activity migrates to
synthetic worlds, economic activity will
go there as well.” Castronova, 2006
http://www.superdataresearch.com/monetization-is-a-four-letter-word/
14. US$ 635,000 for a virtual asteroid!
•US$ 500,000 profit in 5 years
by Jon “Neverdie” Jacobs
•Entropia Universe with GDP >
US$ 440 mln
•$14.8 bln global market 2012E
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/
15. Cloud party on Facebook - In beta
Marketplace app and Cloud Coins
https://www.facebook.com/CloudParty
16. But few firms span the RL/VW boundary
Virtuality
Fully real Fully virtual
NO activities ALL activities
conducted in- conducted in-
world world
17. Stardoll and JC Penney launch clothing lines:
Pretty’n Love and Rio Chicas
http://www.businessweek.com/magazine/stardoll-takes-girls-internet-fashions-to-penneys-09152011.html
http://www.youtube.com/watch?v=0CijdlYOSPcWhile many definitions of VWs, these are the characteristics that I find relevant to the study of virtual entrepreneurship. Persistent, computer-simulated, immersive environments ranging from 2D "cartoon" imagery to more immersive 3D environmentworld exists regardless of whether users logged inUsers can manipulate and/or alter existing content or even create customized content Shared space or co-presencenumerous users, or ‘avatars’, simultaneously participate, interact, and share experiences through gestures, text chat, and voiceSocialization/community formation of in-world social groups such as teams, guilds, clubs, cliques, housemates, neighborhoods, etc the world allowed and encouraged
n many ways, education hasn’t changed much since students sat at the feet of Socrates more than two millenniums ago. Learners still gather each autumn at colleges to listen to and be questioned by professors.But the Internet has caused sudden shifts in other industries, from the way people read news to the way they buy music or plan travel. Might higher education be nearing such a jolt?Aside from the massive dent put in their endowments by Wall Street’s woes, colleges and universities mostly have been conducting business as usual. Costs have soared compared with general inflation, but students still flock to classes.Many have theorized that the Internet could give education a rude shock. Recently, an opinion piece by Zephyr Teachout, a law professor at Fordham University in New York who once served as an Internet organizer for presidential candidate Howard Dean, put the possibility in dramatic terms.“Students starting school this year may be part of the last generation for which ‘going to college’ means packing up, getting a dorm room, and listening to tenured professors,” she wrote in The Washington Post. “Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet.”She’s not the first to see newspapers moving from print to online and wonder whether something similar could happen to colleges. Online newspaper readers tend to seek out individual stories, not what papers as a whole have to say. Might finding the right class online become more important than which institution was offering it? What happens if colleges or even specialized online-only education companies provide essentially the same Economics 101 course? Does geography cease to matter and do low-cost providers win out?Some think it could happen, perhaps sooner than expected. “Three years ago nobody thought the newspaper industry was going to collapse,” says Kevin Carey, policy director of Education Sector, an independent education think tank in Washington, D.C.Today, a college education is more than twice as expensive as it was in the early 1990s, even after adjusting for inflation.“It’s getting worse all the time. There’s no end in sight,” Mr. Carey says.Colleges “have set the bar pretty low for competitors” through a lack of competition, he says. At the same time, many potential students are being underserved. “We need more institutions that are good at serving working students, immigrant students, low-income students, students who are basically going to college because they want to get a credential and have a career,” he says.Carey points to the fledgling company Straighterline.com, which offers college courses in subjects from algebra to business statistics, English composition, and accounting. Students can take as many courses as they want for $99 per month, the company’s website says. The price includes 10 hours each month of one-on-one live support and a course adviser. Passing courses results in “real college credit” from one of several colleges affiliated with the program.About 30 percent of the undergraduate credits given each year at US colleges and universities derive from only 20 or 30 introductory classes. It seems logical, then, that these could be turned into “commodities” sold at the lowest price online.“Econ 101 for $99 is online, today. 201 and 301 will come,” Carey writes in an essay, “College for $99 a Month,” in Washington Monthly. “The Internet doesn’t treat middlemen kindly.” He describes an unemployed woman in Chicago who was able to complete four college courses for less than $200 on Straighterline.com. The same courses would have cost $2,700 at a local university.Of course, colleges and universities have discovered online learning themselves. They already offer thousands of online courses to their registered students. According to one recent survey, nearly4 million college students, more than 20 percent of all students, have taken at least one online course.But colleges don’t generally offer a lower price for online courses. The reason is that the courses actually take more work to prepare and teach than similar classroom courses, says Janet Poley, president of the American Distance Education Consortium in Lincoln, Neb. Members of the consortium, made up of public universities and community colleges, find that they often must provide extra resources to faculty who are preparing to teach online for the first time, such as help from a graduate assistant or a lighter teaching load, she says. [Editor’s note: The original version mischaracterized the role of the consortium.]Online learning at these institutions“has been growing very fast,” Dr. Poley says. Students appreciate the flexibility to be able to take courses whenever they want, allowing them to keep their jobs or avoid paying baby sitters or commuting to campus as often.What’s holding back more online courses, she says, is the lack of good broadband Internet options in some places, especially rural areas.What may be evolving, Poley says, is a “home institution model,” in which students take introductory courses online but come on campus for work in their major field and for graduate study.“I don’t really care whether there are students on campus or not,” she says. But “I think there will still be folks who like to be in a community with others while they are learning.” Some students enjoy athletics and other on-campus activities, she says. “I don’t think people are ready to give that up.”Online courses, the latest form of distance learning, have had a reputation for being of lower quality than on-campus work, Carey says – something advertised in the back pages of a magazine. But that may be out of date.Online education is continually improving, he says. “It’s better now than it was 10 years ago.”A study of 12 years of online teaching by SRI International on behalf of the US Department of Education concluded earlier this year that “On average, students in online learning conditions performed better than those receiving face-to-face instruction.”What’s more, this wasn’t true only of lower-level courses. “Online learning appeared to be an effective option for both undergraduates … and for graduate students and professionals … in a wide range of academic and professional studies,” the study said.The Obama administration has talked in general terms about online education as part of a grand plan to give the US the highest proportion of college-educated citizens in the world by 2020. The plan, when announced next year, could include funds to develop more online course materials and make them freely available.If other online education start-ups like Straighterline.com do appear, they won’t be looking for “18-year-olds from suburban high schools who want to go to Harvard,” Carey says. Elite schools will always offer other reasons to attend, such as making social connections. “Exclusivity never goes out of style,” he says.Professor Teachout is reminded of the 19th century, when wealthy Americans sent their children off to Europe to absorb its cultural treasures on a so-called Grand Tour. “I can imagine the off-line, brick-and-mortar, elegant, beautiful MIT experience becoming the Grand Tour” of tomorrow, she says in an interview.Reaction to her article has been strong and varied. Some, including her father, also a law professor, have said, “This is horrible. This is the end of the world,” she says. Those she calls “techno-Utopians” have said, “This is fantastic!”An online learning experience for the self-motivated, organized person could be “extraordinary,” she says. And we’ve only scratched the surface. “The totally free online university that is stitched together from MIT-quality professors is going to happen very soon.”Others remain skeptical.“I do question whether things are really as dire as she says, and whether we’re moving toward a model where the online [courses] will almost completely displace the classroom,” says Dan Colman, associate dean and director of continuing studies at Stanford University in California. He also has founded openculture.com, a website that points visitors to free educational courses online.“I think there could be a day when a lot … could be done online, but I don’t think it’s in 20 years. I think it’s further out.”
To learn more about Kitely, please view the below MoodleMoot presentation. http://www.wiziq.com/online-class/592981-using-kitely-virtual-worlds-on-demand-for-immersive-courseware And here is their latest blog post, which describes some of the changes that Kitely has made since Ilan gave the above MoodleMoot presentation:http://blog.kitely.com/2011/11/16/public-worlds-maturity-ratings-and-making-public-worlds-affordable/Here is the transcription from when Ilan presented for NVWN in June 2011:http://nordicworlds.net/2011/06/15/transcription-of-qa-by-ilan-tochner-of-kitely/
Data collection for PhD thesis in Marketing at Florida State University
RT: traditional leadership further challenged as we move to a world of web 3.0 or the immersive internet…http://www.forbes.com/sites/limyunghui/2012/08/02/1-6-of-facebook-users-spent-over-1-billion-on-virtual-goods/http://www.informationweek.com/development/mobility/virtual-goods-to-generate-29-billion-in/232602637http://techcrunch.com/2012/02/29/virtual-good-market-boom/http://www.youtube.com/watch?v=-ahqjBeknT0
https://www.facebook.com/CloudParty
For example, Karl Stiefvater — formerly Qarl Linden — raised $5,555 for his Mesh Clothing Parametric Deformer Project on IndieGoGo.