Capacity Building in Tourism
The document discusses capacity building initiatives in tourism in India, including expanding tourism education programs, developing skill certification programs, and short-term vocational training courses to meet projected labor demands in the tourism industry estimated to reach over 25 million new jobs by 2016. The Ministry of Tourism is working with states, hotels, and other groups to strengthen tourism education and workforce development programs.
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Capacity Building in Tourism
- 1. Capacity Building inTourism A Presentation on Initiatives of Ministry of Tourism Sanjay Kothari Special Secretary, Ministry of Tourism, Government of India SK 12 1
- 2. Global Scenario • Overallexport income generated by inbound tourism close to US$ 3 billion a day • Women make up 70% of workforce • 50% of the tourism worker are under 25 years • A highly labour intensive activity - Migrant workers Source: UNCTAD 2 SK 12
- 3. Tourism An alternative to Stimulate Job Creation • Impact of development & implementation of Visa facilitation processes by G20 during next 3 years could • Generate up to 112 MLN additional tourist by 2015 • Increase tourist receipts by additional US$ 206 BLN • Create additional 5.1 MLN jobs Source: Report by UNWTO, WTTC & Oxford Economies 3 SK 12
- 4. T20 Recommendations (Mexico, May 2012) • Member States to ensure fast transparent and effective Travel facilitation and Visa programmes based upon existing international commitments • Urges G-20 to recognize the role of Travel and Tourism as a vehicle of job creation, economic growth and development and commit to travel facilitation as a conduit to that end 4 SK 12
- 5. G20 Recommendation (Rio+20, June 2012) “We recognize the role of Travel & Tourism as a vehicle for job creation, economic growth and development and, while recognizing the sovereign right of States to control the entry of foreign nationals, we will work towards facilitation initiatives in support of job creation, quality work, poverty reduction and global growth.” 5 SK 12
- 6. Tourist Visa onArrival (TVOA) 2010 2011 January - December January - December January - March 2012 : 1287 TVOA issued 6 SK 12
- 7. Tourism Industry Travel & Tourism Creates more jobs per Capita of Investment Agriculture Manufacturing 78 45 18 No. of jobs created for every US$ 20,000 of Investment 7 SK 12
- 8. Indian Scenario Source: UNCTAD SK 12 8
- 9. Human Resource Development Status 2004 • Manpower required : 203 thousand • Skill Level : 2/3rd • Managerial Level : 1/3rd • Manpower Supply : 18 thousand • Manpower Available after attrition : 12 thousand • Skill Level : 1/4th • Managerial Level : 3/4th Source : Market Pulse Report 2004 9 SK 12
- 10. Initiatives to meetskill gap • Expansion of institutional infrastructure • Broad-basing of hospitality education • Skill up-gradation and certification of service providers • Skill development through short duration courses • Skill development through hotels • Skill development in niche / other products 10 SK 12
- 11. Expansion of InstitutionalInfrastructure IHM Dehradun • System of trained and professional education • Created necessary infrastructure • 49 Institutes Hotel Management IHM Gurdaspur including 16 under construction • 22 Food Craft Institutes including 15 under construction 11 SK 12
- 12. Broad Basing ofHospitality Education Through 14 Universities 7 Government Colleges 26 Schools Scheme in place since 2009 04 Polytechnics 24 Industrial Training Institutes 12 SK 12
- 13. Skill Up-gradation & Certificationof Service Providers • Driven through 21 Hospitality Institutes, launched in 2009 • A 5-day orientation programme followed by skill test • Target for 2012-13 : 8,800 13 SK 12
- 14. Skill Development throughshort duration courses • ‘Hunar Se Rozgar Tak - HSRT’ launched in August 2009 • an initiative to create employment through skill development • of inclusive nature • Eighth / Tenth pass youth in the age group of 18-28 eligible • Courses covered : Food & Beverage Service & Food Production, Bakery & Housekeeping 14 SK 12
- 15. Skill Development throughshort duration courses • Target for 2012-13 : 33,000 15 SK 12
- 16. HSRT - Implementation •In three Models • Model I • Directly driven by MoT through its own institutes (IHMs & FCIs) • Model II • through State Governments • Model III • through Classified hotels 16 SK 12
- 17. HSRT - throughStates • State Government to select institutes with adequate training infrastructure and competent faculty • Selection through transparent process by a committee chaired by State Secretary (Tourism) • Assistance paid to State Government which inturn passes to implementing institutes • Nine States participating as of now 17 SK 12
- 18. HSRT - throughStates • Expansion of scope envisaged • State Tourism Development Corporations to be involved as implementing agencies • National level workshop on 4th July, 2012 to sensitize the corporations and bring them in action mode • Workshop to also have presence of Minister of Tourism, Adviser to PM on Skill Development and State Secretaries 18 SK 12
- 19. HSRT - throughhotels • Classified hotel mandated to train a minimum number of persons annually for its re-classification • 5 Star hotels to • 4 Star hotels rooms • 3 Star hotels to train annually 20 to train annually 10 train annually 5 persons persons persons SK 12
- 20. HSRT - InnovativeProgramme • In synergy of efforts of IHMs and Army units • Training infrastructure to be provided by Army units • IHMs to provide faculty and course contents • Administration of programme under Army units • 1st training programme underway at Army unit located at Uri, J&K 20 SK 12
- 21. HSRT - InnovativeProgramme • Training of Security Guards • Impart professional training aimed at bringing up security guards required by industry • ITDC to steer the programme • Training duration 42 working days; persons in age group 18 to 28 years 21 SK 12
- 22. Skill development inniche / other products New areas of training proposed under *(HSRT) • Tourist Vehicle Drivers • Masons for Heritage Conservation • Wellness Service Providers • Golf Caddies • Home Stay Owners / Workers • Tourist Facilitators *(HSRT)Hunar Se Rozgar Tak (an initiative to create employment through skill development ) 22 SK 12
- 23. HSRT in niche/ other products Training Programmes to bring up Tourist Vehicle Drivers •State Governments to select Motor Driving schools •Training for 45 hours. Additionally, 3 day etiquette training •Eligibility : person in age group of 18-28 years and at least 10th Pass •Candidates from lower economic strata preferred *(HSRT)Hunar Se Rozgar Tak (an initiative to create employment through skill development ) 23 SK 12
- 24. HSRT in niche/ other products Training Programmes to bring up Golf Caddies •Implementation by Women’s Golf Association of India •Training for 6 weeks •Eligibility : person in age group of 18-28 years and at least 8th Pass •Candidates from lower economic strata preferred *(HSRT)Hunar Se Rozgar Tak (an initiative to create employment through skill development ) 24 SK 12
- 25. *HSRT in niche/ other products Training Programmes to bring up Tourist Facilitator •Implementation by IHM, Srinagar •Training for 6 weeks •Eligibility : person in age group of 18-28 years and at least 8th Pass •Training programmes customized to cover pilgrimages (Vaishno Devi, Amarnath, Shrines at Srinagar and Buddhist Monasteries at Leh) *(HSRT)Hunar Se Rozgar Tak (an initiative to create employment through skill development ) 25 SK 12
- 26. HSRT in niche/ other products Training Programmes to bring up Wellness Service Providers •Programmes being firmed up to provide for training courses to bring up • Spa Therapist • Beauticians • Nutritionists *(HSRT)Hunar Se Rozgar Tak (an initiative to create employment through skill development ) 26 SK 12
- 27. HSRT in niche/ other products Programmes of training contemplated to provide for •Polo grooms •Nature Guides •High Altitude Service Providers •River Rafting Guides •Mountain Guides/ Adventure Travel Escorts •Eco-Rural Guides at select destinations *(HSRT)Hunar Se Rozgar Tak (an initiative to create employment through skill development ) 27 SK 12
- 28. Human Resource Development Projections for 2012-16 (XII Plan) Vision •Faster, Inclusive and Sustainable tourism •Increase in net benefits to poor •Poverty Reduction 28 SK 12
- 29. Human Resource Development Projections for 2012-16 (XII Plan) • Growth of 12% both in inbound and domestic tourists envisaged • This growth will generate 25 Mn direct and indirect jobs • Additional 0.19 Mn hotel rooms required 29 SK 12
- 30. Human Resource Development Projections for 2012-16 (XII Plan) Additional Manpower Requirement of Hospitality Sector In Thousands Source : Market Pulse Report 2010 30 SK 12
- 31. Initiatives to meetRequirement • Additional initiatives • Involvement of private sector institutions for short duration courses • Introduction of hospitality as vocational subject at secondary education • Synergy of efforts with • Other Ministries / Organisations of Government of India • State Governments 31 SK 12
Editor's Notes
- #8 In the report of National Skill Development Corporation (NSDC) on “ Human Resource and Skill Requirement of the Tourism Sector” prepared by the agency IMacs (ICRA Management Consulting Services Limited) from SDC, the following statement has been given : “ As per the Planning Commission an investment of Rs.10 Lakh creates 78 jobs in the Tourism Sector while same generates just 18 jobs in the Manufacturing and 45 jobs in the Agriculture Sector.” Note: No further details on this aspect are available in the NSDC report.