Posted by Dave Hochman Owner of DJH Marketing Communications, Inc., a PR & Content Marketing firm located at the Jersey Shore. Contact us at djhochman at djhmarcom dot com

1. DJH Marketing Communications, Inc.

2. Dave Hochman 8/22/2014
Basic Overview
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3. Dave Hochman 8/22/2014
What Drives Us: Operating Practices
 Writing Mastery
 We emphasize the ability to produce high-quality content in a rapid-paced environment
 Relationships
 We create and maintain strong collaborative connections with top-echelon journalists
 Accountability
 We establish pre-campaign goals tied to business objectives with a disciplined approach to consistency
in attribution, reporting and benchmarking
 Holistic Approach
 We aren’t limited to one medium – video production, events production, info graphics, white papers,
sponsored stories, native advertising – whatever moves the client to reach their business goals and
objectives
 Initiative
 Clients rely on us to continuously anticipate their requirements, identify what needs to be done and
doing it before the situation requires it
 Analytic Thinking
 Our clients value our ability to break down complex, deeply technical subject
matter into articulate, compelling messaging
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4. Dave Hochman 8/22/2014
Our Capabilities
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Industry Expertise
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Video Capabilities Library
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Our Clients
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Loomis Canada Consulate
General
miShare American Express CrabPlace Targus
Tracfone Flarion Accenture Rutgers FIC DRS Technologies FireKing
80sTees.com Navigon SnapStream Penton Media Tallen Technology
Rentals
TripCase

8. Dave Hochman 8/22/2014
Results that Matter
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9. Dave Hochman 8/22/2014
Testimonials
Technology & Publishing Entrepreneur
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“As VP of Business & Product Development at Loomis, I engaged with DJH Marketing Communications
to conceive and execute a content and PR-focused initiative designed to support the launch of SafePoint,
Loomis’ integrated cash management solution for QSRs, convenience stores, resorts, restaurants and
casual dining, entertainment complexes and other retail and commercial establishments.
The bottom line is that the efforts of DJH Marketing Communications played a key role in the success of
SafePoint, now the flagship treasury product for this $1.6bb global cash management company.”
“DJH Marketing Communications displayed an exceptional understanding of the consumer
electronics Media-PR ecosystem, and when we hired DJH to launch the miShare music-sharing
device in 2008, the decision quickly paid-off with numerous placements in top tier media outlets
including: Vanity Fair, The New York Times, Gizmodo, WIRED, CrunchGear, TWICE, CNBC, New
York Magazine, Thrillist.com and many others. Over 90% of the initial production run inventory sold
from the miShare.com website were linked directly to the media coverage attained through the
efforts of DJH.”
“As a manufacturing company that consistently brings innovative and potentially game-changing products to
market, you need a PR function with the capabilities to go beyond the developing press releases and managing
media contacts roles. Starting in 2002 through 2009, DJH Marketing Communications devised, launched and
executed a hybrid PR and Content Marketing program designed to reach the wide spectrum of customer
categories we served.
The hundreds of extremely valuable inbound sales leads that were directly attributed to DJH’s PR and Content
Marketing effort propelled FireKing towards our sales revenue goal of $100M, reached in 2006.”
Currently SVP, Product &
Channel Development,
FKSG/CSS
President

10. Dave Hochman 8/22/2014
Testimonials
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“In 2011, Penton Media, one of the largest B2B media companies, launched Penton Marketing Services to
provide content-driven products, digital media solutions and sales optimization tools. First, we needed a video
partner that could be counted on to flawlessly execute turnkey video production services for clients at various
Penton-produced trade shows and special events. Second, this provider had to bring to the table a solid
understanding of content marketing specialists to create interesting, well-researched, high utility content that our
clients can use to engage and convert their target audiences.
Content, including and especially video, is a very strategic channel for Penton, and from the start working with
DJH made a huge impact on the long-term development and continued revenue growth associated with the
trade show and event video services.”
“DJH Marketing Communications has accomplished a lot for us over the years in the area of PR, starting in 2001 when
they executed our media outreach at the Windows XP launch, where we were mentioned in Bill Gates' keynote
address. The resulting secured high level press meetings and facilitating subsequent media coverage helped put our
startup on the map.
More recently, DJH launched a B2B PR and content initiative for SnapStream which targeted media for the
Government, Fire & Police category, resulting, among other successes, in the development of a co-bylined case study
with SnapStream client Gregory W. Rushin, Chief of Police, Plano, Texas and ultimately, the publication of a 2,100
word guest column in The Police Chief Magazine, titled “Media Savvy: Plano Police Department Pioneers Efficient
Way to Monitor TV Broadcast News”, published October 2010.
Since publication, the case study and guest column, along with additional results DJH delivered, have had a significant
impact on SnapStream’s ongoing sales success within this category.”
Program Manager
CEO & Founder

11. Dave Hochman 8/22/2014
Case Study: PR & Content Development
Client: Loomis
DJH was tasked with conceiving and executing a PR and content marketing
program in order to promote the benefits of the SafePoint Product, a
comprehensive cash handling solution for retailers and other commercial
enterprises. By taking advantage of recent technology advances in the
industry, Loomis saw an opportunity to dominate the market early, however
the “greenfield” market entry strategy entailed rapid development of strong
messaging that clearly articulated this new product’s value proposition.
DJH secured from the client a list of early (beta) end-users from across the
spectrum of retail and restaurant categories who had adopted the SafePoint
solution then proceeded to gain end-users’ trust to the point where DJH
would interview the end-user, then draft a case study, to be used for both
content marketing as well as story-angle generators for PR efforts to drive
vertical trade media coverage.
Over the course of the program, a plethora of SafePoint end-user case
studies were conceived and completed by DJH on behalf of Loomis,
concurrently, dozens of articles based on the case studies were pitched to
and ultimately published by all of the key trade publications that reach
SafePoint’s target markets. During this timeframe the competition forewent
PR and content, choosing instead to rely on advertising
The result? Armed with a continuous flow of new content and PR results, the
SafePoint sales and business development team was able to achieve a
phenomenal96% revenue growth in one year over the previous years prior to
engagement with DJH Marketing Communications, Inc.
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12. Dave Hochman 8/22/2014
Case Study: Product Launch
Client: miShare
miShare launched its handheld personal
publishing gadget for sharing media and tasked
DJH Marketing Communications, Inc. with
driving traffic to their website for product
purchase and raising visibility among decision-makers
in retail outlets and catalog companies.
The company allotted 25 devices to distribute
prior to launch to a target market we identified
comprised of tech-savvy, affluent suburbanites
and urban trendsetters 25-45 years old.
With zero additional advertising and marketing
support, DJH secured numerous placements for
miShare in top-tier media outlets. Over 90% of
the initial production run inventory sold from
the company website were linked directly to
media coverage attained through the efforts of
DJH.
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13. Dave Hochman 8/22/2014
David J. Hochman
• David Hochman launched DJH Marketing
Communications, Inc., after a lengthy tenure at
Edelman Worldwide, the largest and most successful
independent global PR and marketing firm.
• Under David Hochman’s leadership, DJH has marked
an average of 6% year-over-year revenue growth with
a client retention rate of 95%.
• Mr. Hochman proudly served in the U.S. Marine
Corps for six years, earning an honorable discharge.
Active in several professional, civic and charitable
organizations, including the Marine Corps League and
The Surfrider Foundation, he also frequently writes
about a wide variety of topics for several trade
publications.
• A lifelong surfer, fisherman and outdoorsman, David
and his family live in Monmouth Beach, NJ. Mr.
Hochman holds a bachelor's degree in Political Science
and Communication from Ohio University in Athens,
Ohio.
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14. Dave Hochman 8/22/2014
Advisory Board
Our advisory board members bring high-value expertise and experience from a wide range of business categories.
Tim Busler Brent Sonnek-Schmelz Alec J. Rosen John H. Sargent
Tim has held leadership
roles in various hedge
fund and alternative
investment groups, with
corporate roles at
Guggenheim Partners,
BNP Paribas, Natexis
Banques Popularies, and
others. Tim graduated
from Duke University,
received a law degree
from Boston University
and an MBA from
Columbia Business
School.
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Brent has worn many hats
over the course of his
interesting and varied career
having been a startup CEO,
lawyer, consultant and
teacher. He currently acts as
the CFO and General Counsel
of The Soccer Post, the
soccer specialty retailer, 30
locations nationwide. Brent
earned a BA from Middlebury
College, an MBA from the
Wharton School at the
University of Pennsylvania,
and a JD from the University
of Pennsylvania Law School.
He has been accepted to the
Bar in New York, New Jersey
and California.
Alec has nearly 20 years of
communications experience
in both agency and client
side environments, having
held senior positions in major
PR agencies including Senior
Vice President at Edelman
and Client Services Manager
at Burson-Marsteller, Miami.
Alec obtained his BBA in
International Management
and Marketing from Pace
University in New York. Prior
to college, Alec served in the
U.S. Navy from 1979-1983,
which included two tours of
duty in the Persian Gulf
region.
John joined Morgan Stanley
in 2003 and is current a
Senior Vice President,
Morgan Stanley Private
Wealth Management. Prior to
his experience in the
financial services industry,
John was an Advertising
Executive at the Wall Street
Journal, where he worked
from 1996-1999. John
graduated from Yale with a
BA in History with distinction
and holds an MBA from
Columbia Business School. In
addition, John is a Certified
Investment Management
Analyst (CIMA®), completing
his coursework at the
Wharton School.

15. Dave Hochman 8/22/2014
Contact
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