The Dubs financial content marketing credentials 2017

1. EXPERTANDINNOVATIVE
FINANCIALSERVICES
CONTENTMARKETING
WWW.THEDUBS.COM
// Connecting ideas with technology, brands
and people with outstanding results
FINANCIAL CONTENT MARKETING
FINANCIAL CONTENT MARKETING

2. WHOARETHEDUBS?
WWW.THEDUBS.COM1
We activate content
publishing programmes
for finance brands globally.
We work in finance
exclusively with 20+ years
experience.
We support our clients from
strategy and education
through to delivery and data.
EXPERT AND INNOVATIVE FINANCIAL SERVICES CONTENT MARKETING
The Dubs is a content marketing specialist for the finance sector.
Our experience spans retail and investment banks, insurance, asset
and fund managers, brokers, financial planners, superannuation,
private equity, venture capitalists, and emerging markets. We also
work with media and broadcast brands including FremantleMedia
and Google in multiple territories.
We work closely with in-house marketing, corporate affairs and
product teams to launch new initiatives, or to solve business /
creative problems in the digital space. We’re also well used to
working alongside other providers such as creative and media
agencies and PR partners.
FINANCIAL CONTENT MARKETING

3. WHATWEDO
OWNED
MEDIA
PAID
MEDIA
EARNED
MEDIA
Channel segmentation
Social media advertising
Content amplification
Retargeting
Paid influencers
Analytics and optimisation
Amplification
Platform development
Masthead branding
Social media optimisation
Content creation
Media scheduling
Governance
Publishing
Audience targeting
Influencer outreach
Broadcast scheduling
Monitoring and reporting
Distribution
Leverage owned, earned, and
paid media for a comprehensive
publishing strategy
WWW.THEDUBS.COM2
FINANCIAL CONTENT MARKETING

4. WHATWEAREKNOWNFOR
Expert program planning, development, curation,
production and distribution is key to bringing
your brand to life. We source experts and provide
end-to-end management including success
measurement.
Content
We think through the situation. We bring
meaning and purpose that provides you with
clear direction.
Strategy and Ideas
Integrating digital media with your campaign is
critical for success. We plan, purchase, distribute
and measure your media buy.
Media
Delivering your digital campaign including
website design, UX, development, management
and implementation are only part of what we do.
Add software development, gamification, and app
development. We have serious geek cred.
Digital
Global insights are developed in-house, and
we partner with key research businesses to
develop bespoke reports to provide insight into
your business and benchmark where you stand
among your peers.
Research
We make things happen with strong project
management. We also manage your risk,
compliance, data and measurement.
Process
WWW.THEDUBS.COM3
FINANCIAL CONTENT MARKETING

5. THECOMPANYWEKEEP
WWW.THEDUBS.COM4
FINANCIAL CONTENT MARKETING

6. ABERDEENASSET
MANAGEMENT
Our team of digital strategists, creative services and technologists
launched and maintained ‘Thinking aloud’, Aberdeen’s global
content marketing programme.
‘Thinking aloud’ was created to deliver insightful engaging content
to an investment-savvy audience through exceptional editorial and
arresting imagery to 15 countries globally.
This ‘newsroom’ methodology and a commitment to daily content
publishing is industry leading and benchmarked ahead of it’s
competitors in the sector & internationally. Content is further
promoted through ongoing, targeted paid media activity.
Global content marketing, social
media strategy and buying agency
// OUR ROLE:
WWW.THEDUBS.COM5
FINANCIAL CONTENT MARKETING

7. FIRSTSTATEINVESTMENTS
/COLONIALFIRSTSTATE
GLOBALASSETMANAGEMENT
The Dubs is First State Investments / Colonial First State Global
Asset mangement’s global digital marketing agency. The Dubs
team of digital strategists, journalists and creative services provide
ongoing daily support to the global marketing programme.
Global digital marketing strategy,
creative direction and content provider
// OUR ROLE:
WWW.THEDUBS.COM6
FINANCIAL CONTENT MARKETING

8. COMMONWEALTHBANK
The Dubs is a member of the content marketing panel for the
world’s tenth largest bank. The Dubs conceived, launched and
actively worked on the bank’s first large-scale content program
for the Home Loans team. Originally called “Living Space”
this evolved into the property section of the bank’s group-wide
content blog.
Content marketing provider
// OUR ROLE:
WWW.THEDUBS.COM7
FINANCIAL CONTENT MARKETING

9. BTFINANCIAL/
WESTPACBANK
The Dubs provides the lead brand strategy, editorial and
video content for ‘GET MOVING’, a national, consumer facing
content marketing initiative. ‘GET MOVING’ has been rolled
out across Super / Insurance / Investment / Advice divisions
of BT financial.
Lead brand strategy, primary editorial
and video content program for ‘GET MOVING’
// OUR ROLE:
WWW.THEDUBS.COM8
FINANCIAL CONTENT MARKETING

10. GOOGLE
The Dubs works with Google across the UK, Europe and
Asia to provide strategic and creative consultancy. We create
innovative conceptual advertising and brand content to
showcase the combined potential of Search, Youtube, Google+,
APIs, Maps, Streetview, Google Display Network, and Mobile.
Ideation Partner
– UK / Europe / Asia
// OUR ROLE:
WWW.THEDUBS.COM9
FINANCIAL CONTENT MARKETING

11. GETINTOUCH
jo.hurl@thedubs.com
PRIMARY CONTACT
Jo Hurl
// Commercial Director
02 8247 8700 / 0478 075 006
DETAILS
London
//
+44 (0) 203 488 0011
Gainsborough House
2 Sheen Road
Richmond, TW9 1AE
contactus@thedubs.com
DETAILS
New York
// The Dubs NYC (@ WeWork)
404, 5th Avenue
New York, 10018
contactus@thedubs.com
DETAILS
Sydney
//
+61 (0) 2 8247 8700
Level 3/13 Hickson Road
Walsh Bay,
NSW, 2000
contactus@thedubs.com
WWW.THEDUBS.COM10
FINANCIAL CONTENT MARKETING