“insero” = to plant
                                                    ”gen” = gene



     Rapid, cost-effective, and scalable manufacturing technology
       that uses tobacco plants as biofactories of therapeutics
“Using tobacco to produce a life-enhancing treatment for emphysema disease”




                            I-Corps Contacts: 52
Team Inserogen

    Entrepreneurial Lead                         1st Prize, 2010 Big Bang! Business Plan
                                                  Competition at UC Davis
                   Lucas Arzola                  Elevator Pitch Award, 2011 UC
   Ph.D. Candidate, Chemical Engineering          Berkeley B-Plan Competition
         Emphasis in Biotechnology
                                                 E-Team Grant, National Collegiate
                                                  Inventors and Innovators Alliance
      Principal Investigator                     25+ years of experience in Plant
                                                  Made Proteins Research
         Karen McDonald, Ph.D.
   UC Davis Professor, Chemical Engineering      Inventor in 1 issued patent and 4
                                                  patent applications


              Mentor                             20 years of experience in Process
                                                  Development Manufacturing and
     Vasilis Voudouris, Ph.D., MBA                Strategic Planning
   Managing Director, Vereniki Solutions
A Green Multi-Product Manufacturing Platform




                   Harvested tobacco
              > 90% reduction in capital costs
              Reduction in operating costs
              Large scale production in
              weeks, not months
The Business Model Canvas                       Target Product – seasonal & pandemic flu
Version 1                                       vaccines



Tobacco Suppliers       R&D                     Speed                 Publications
                                                                                              HHS BARDA
Gene Synthesis Comp.    Manufacturing           Cost-Effectiveness    Conferences
                                                                                              DOD DARPA
CMO                    Regulatory Approval      Scalability          Long Term Contracts
                                                                                              CDC
CRO                     Marketing               Safety
                                                                                              Vax Manufacturers
FDA                                             Customization
                                                                                              NGOs
                       Intellectual Property    U.S. Based Supply     Wholesalers

                                                                     Government
                       Manufacturing Facility




                                                                           Contract Manufacturing
 Facility Investment       IP Licensing Costs
                                                                      Fully Integrated Manufacturing (Sales)
 Manufacturing Costs       Marketing Costs
                                                                            Licensing (Royalties)
The Business Model Canvas   Target Product – seasonal & pandemic flu
Version 1                   vaccines



                            Speed

                            Cost-Effectiveness

                            Scalability

                            Safety

                            Customization

                            U.S. Based Supply


            What we thought: these features can meet
             a need for the influenza vaccine market.
Getting Out of the Laboratory!
 What we did: Contacted vaccine industry stakeholders




 What we found:
DOSES                                                 Unpredictable market
 2B                            Pandemic flu           Flu vaccines are commodities
                                                      Large companies are not willing
         Surge capacity       Opportunity              to change their manufacturing
                                                       platform


250M    Seasonal flu   Seasonal flu   Seasonal flu
                                                     “This is a billion-dollar investment
                                                       we are not willing to make”
         YEAR 1           YEAR 2       YEAR 3
The Business Model Canvas                        Target Product – seasonal & pandemic flu vaccines
Version 2                                                          alpha-1 antitrypsin (AAT)



Tobacco Suppliers       R&D                      Speed                  Publications
                                                                                                Patients

Gene Synthesis Comp.    Manufacturing            Cost-Effectiveness     Conferences
                                                                                                Physicians

CMO                    Regulatory Approval       Scalability            Long Term Contracts
                                                                                                Pulmonary Labs

CRO                     Marketing                Safety                                         Large Biotech Comp.

FDA                                              Reliable Supply

Alpha-1 Foundation      Intellectual Property     U.S. Based Supply     Wholesalers

                                                                        Government
Alpha-1 Project        Manufacturing Facility      Customization
                                                                        Direct to Patient




                                                               Grants                   Licensing (Royalties)
 Facility Investment        IP Licensing Costs
                                                               Upfront & Milestone Payments (from Partners)
 Manufacturing Costs        Marketing Costs
                                                               Lean Biotech Company (Sales)
What are we selling?
 First target product: Alpha-1 antitrypsin (AAT)

 Indication: AAT Deficiency (AATD) –
  hereditary disorder resulting in low levels of
  AAT in lungs, leads to emphysema, often
  before age 40
 Less than 10% of AAT Deficiency individuals
  have been properly diagnosed
 Worldwide Estimates
    3.4 million with AATD
    116 million carriers


 “AAT may be one of the most common serious hereditary disorders in the world”
    - President, Alpha-1 Europe
AAT Treatment is Expensive
 There is no known cure for AAT Deficiency
 Treatment: Augmentation therapy – weekly AAT infusions
    5 g AAT per patient per week
    Annual: 260 g AAT per patient


                                Competitor Pricing
                                 Prolastin - $350/gram
                                 Zemaira - $430/gram
                                 Aralast - $510/gram
                                 Alfalastin - $450/gram




            Cost per patient: ~$100,000/year for life
Value Proposition
Problem: Commercial AAT for augmentation therapy is
derived from donated human blood
 Cost
 Reliable Supply: “There are problems with supply.
  We need new ways of making AAT.”
  – Scientific Director, Alpha-1 Foundation
 Safety: “The risk of transmission of infectious
  agents cannot be completely eliminated.” –
   Prescribing information for Zemaira


Value proposition: We can provide recombinant AAT
   (we’ve already produced it in the lab!)
     Reliable and scalable supply
     Safer production
     Cost reduction – we believe we can substantially reduce treatment cost
Target Market

   AAT deficiency in the United States        New indications for AAT
                                              Diabetes, cystic fibrosis, others
   Under                 Total
 treatment



6,000 patients

  $600M
                     100,000 patients

                          $10B
Cost per patient: $100,000/year                      Millions of patients

                                                          Billions

 “As diagnosis improves and new indications are found, we will need more
    AAT produced.” – Scientific Director, Alpha-1 Foundation
Business Model and Customer Archetype
Lean biotech business model
“Starting out and for as long as you can, be a lean biotech company.” – CEO, Biotech Company

  Core technology                         Outsource to CMO                    Finished Drug
                                                                                 Product

          +
   Patent protection


 Customer: Established biotech company (for clinical development)
 Interested in blood proteins and/or alternative
  manufacturing platforms
 Looking to increase their pipeline, gain market share
 Hundreds of millions (not billions) in revenue
 Hundreds (not thousands) of employees
Customer Decision Making
How do customers decide if they want our product?
                             • 400-500 opportunities per year
   Initial Evaluation        • 1-2 weeks

                             • 80-100 opportunities
   Detailed Analysis         • 2-3 months

                             • Internal innovation committee meeting
 Go – No Go Decision         • Once a month

                             • 25-30 opportunities
     Due Diligence           • 2-3 months

                             • Agree to terms, business development team approval
 Business Discussions        • 2-3 months

                             • Establish work plan and define milestones
     Deal is signed          • Project starts

                        Total time: 6-9 months
Revenue Model

                         = money              = relationship
                         = information        = AAT



                                                                          Patient

 Large Pharma                             Private Payor

                                                                     Employer

                                         Government Payor

Wholesalers
                   Hospital/Clinic
                                                 Government

                      Physicians

                                                               Taxpayer
                Pulmonary Function Lab    INFLUENCER
The Business Model Canvas                       Target Product – seasonal & pandemic flu vaccines
Version 3                                                         alpha-1 antitrypsin (AAT)



Tobacco Suppliers       R&D                     Speed                  Publications
                                                                                               Patients

Gene Synthesis Comp.    Manufacturing           Cost-Effectiveness     Conferences
                                                                                               Physicians

CMO                    Regulatory Approval      Scalability            Long Term Contracts
                                                                                               Pulmonary Labs

CRO                     Marketing               Safety                                         Large Biotech Comp.

FDA                                             Reliable Supply

Alpha-1 Foundation     Intellectual Property     U.S. Based Supply     Wholesalers

                                                                       Government
Alpha-1 Project        Manufacturing Facility     Customization
                                                                       Direct to Patient




                                                              Grants                   Licensing (Royalties)
 Facility Investment       IP Licensing Costs
                                                              Upfront & Milestone Payments (from Partners)
 Manufacturing Costs       Marketing Costs
                                                              Lean Biotech Company (Sales)
Next Steps

                 Alpha-1 Project
                                       NSF SBIR Phase I
   Funding     Venture Philanthropy
                                          Program
                      Grant



                 Licensing agreement     Freedom to
      IP          of core technology   Operate analysis



                                        Join Engineering
                 Team Development &       Translational
    Business        Incorporation          Technology
                                            Center

Inserogen final presentation

  • 1.
    “insero” = toplant ”gen” = gene Rapid, cost-effective, and scalable manufacturing technology that uses tobacco plants as biofactories of therapeutics “Using tobacco to produce a life-enhancing treatment for emphysema disease” I-Corps Contacts: 52
  • 2.
    Team Inserogen Entrepreneurial Lead  1st Prize, 2010 Big Bang! Business Plan Competition at UC Davis Lucas Arzola  Elevator Pitch Award, 2011 UC Ph.D. Candidate, Chemical Engineering Berkeley B-Plan Competition Emphasis in Biotechnology  E-Team Grant, National Collegiate Inventors and Innovators Alliance Principal Investigator  25+ years of experience in Plant Made Proteins Research Karen McDonald, Ph.D. UC Davis Professor, Chemical Engineering  Inventor in 1 issued patent and 4 patent applications Mentor  20 years of experience in Process Development Manufacturing and Vasilis Voudouris, Ph.D., MBA Strategic Planning Managing Director, Vereniki Solutions
  • 3.
    A Green Multi-ProductManufacturing Platform Harvested tobacco > 90% reduction in capital costs Reduction in operating costs Large scale production in weeks, not months
  • 4.
    The Business ModelCanvas Target Product – seasonal & pandemic flu Version 1 vaccines Tobacco Suppliers R&D Speed Publications HHS BARDA Gene Synthesis Comp. Manufacturing Cost-Effectiveness Conferences DOD DARPA CMO Regulatory Approval Scalability Long Term Contracts CDC CRO Marketing Safety Vax Manufacturers FDA Customization NGOs Intellectual Property U.S. Based Supply Wholesalers Government Manufacturing Facility Contract Manufacturing Facility Investment IP Licensing Costs Fully Integrated Manufacturing (Sales) Manufacturing Costs Marketing Costs Licensing (Royalties)
  • 5.
    The Business ModelCanvas Target Product – seasonal & pandemic flu Version 1 vaccines Speed Cost-Effectiveness Scalability Safety Customization U.S. Based Supply What we thought: these features can meet a need for the influenza vaccine market.
  • 6.
    Getting Out ofthe Laboratory! What we did: Contacted vaccine industry stakeholders What we found: DOSES  Unpredictable market 2B Pandemic flu  Flu vaccines are commodities  Large companies are not willing Surge capacity Opportunity to change their manufacturing platform 250M Seasonal flu Seasonal flu Seasonal flu “This is a billion-dollar investment we are not willing to make” YEAR 1 YEAR 2 YEAR 3
  • 8.
    The Business ModelCanvas Target Product – seasonal & pandemic flu vaccines Version 2 alpha-1 antitrypsin (AAT) Tobacco Suppliers R&D Speed Publications Patients Gene Synthesis Comp. Manufacturing Cost-Effectiveness Conferences Physicians CMO Regulatory Approval Scalability Long Term Contracts Pulmonary Labs CRO Marketing Safety Large Biotech Comp. FDA Reliable Supply Alpha-1 Foundation Intellectual Property U.S. Based Supply Wholesalers Government Alpha-1 Project Manufacturing Facility Customization Direct to Patient Grants Licensing (Royalties) Facility Investment IP Licensing Costs Upfront & Milestone Payments (from Partners) Manufacturing Costs Marketing Costs Lean Biotech Company (Sales)
  • 9.
    What are weselling?  First target product: Alpha-1 antitrypsin (AAT)  Indication: AAT Deficiency (AATD) – hereditary disorder resulting in low levels of AAT in lungs, leads to emphysema, often before age 40  Less than 10% of AAT Deficiency individuals have been properly diagnosed  Worldwide Estimates  3.4 million with AATD  116 million carriers “AAT may be one of the most common serious hereditary disorders in the world” - President, Alpha-1 Europe
  • 10.
    AAT Treatment isExpensive  There is no known cure for AAT Deficiency  Treatment: Augmentation therapy – weekly AAT infusions  5 g AAT per patient per week  Annual: 260 g AAT per patient Competitor Pricing  Prolastin - $350/gram  Zemaira - $430/gram  Aralast - $510/gram  Alfalastin - $450/gram Cost per patient: ~$100,000/year for life
  • 11.
    Value Proposition Problem: CommercialAAT for augmentation therapy is derived from donated human blood  Cost  Reliable Supply: “There are problems with supply. We need new ways of making AAT.” – Scientific Director, Alpha-1 Foundation  Safety: “The risk of transmission of infectious agents cannot be completely eliminated.” – Prescribing information for Zemaira Value proposition: We can provide recombinant AAT (we’ve already produced it in the lab!)  Reliable and scalable supply  Safer production  Cost reduction – we believe we can substantially reduce treatment cost
  • 12.
    Target Market AAT deficiency in the United States New indications for AAT Diabetes, cystic fibrosis, others Under Total treatment 6,000 patients $600M 100,000 patients $10B Cost per patient: $100,000/year Millions of patients Billions “As diagnosis improves and new indications are found, we will need more AAT produced.” – Scientific Director, Alpha-1 Foundation
  • 13.
    Business Model andCustomer Archetype Lean biotech business model “Starting out and for as long as you can, be a lean biotech company.” – CEO, Biotech Company Core technology Outsource to CMO Finished Drug Product + Patent protection Customer: Established biotech company (for clinical development)  Interested in blood proteins and/or alternative manufacturing platforms  Looking to increase their pipeline, gain market share  Hundreds of millions (not billions) in revenue  Hundreds (not thousands) of employees
  • 14.
    Customer Decision Making Howdo customers decide if they want our product? • 400-500 opportunities per year Initial Evaluation • 1-2 weeks • 80-100 opportunities Detailed Analysis • 2-3 months • Internal innovation committee meeting Go – No Go Decision • Once a month • 25-30 opportunities Due Diligence • 2-3 months • Agree to terms, business development team approval Business Discussions • 2-3 months • Establish work plan and define milestones Deal is signed • Project starts Total time: 6-9 months
  • 15.
    Revenue Model = money = relationship = information = AAT Patient Large Pharma Private Payor Employer Government Payor Wholesalers Hospital/Clinic Government Physicians Taxpayer Pulmonary Function Lab INFLUENCER
  • 16.
    The Business ModelCanvas Target Product – seasonal & pandemic flu vaccines Version 3 alpha-1 antitrypsin (AAT) Tobacco Suppliers R&D Speed Publications Patients Gene Synthesis Comp. Manufacturing Cost-Effectiveness Conferences Physicians CMO Regulatory Approval Scalability Long Term Contracts Pulmonary Labs CRO Marketing Safety Large Biotech Comp. FDA Reliable Supply Alpha-1 Foundation Intellectual Property U.S. Based Supply Wholesalers Government Alpha-1 Project Manufacturing Facility Customization Direct to Patient Grants Licensing (Royalties) Facility Investment IP Licensing Costs Upfront & Milestone Payments (from Partners) Manufacturing Costs Marketing Costs Lean Biotech Company (Sales)
  • 17.
    Next Steps Alpha-1 Project NSF SBIR Phase I Funding Venture Philanthropy Program Grant Licensing agreement Freedom to IP of core technology Operate analysis Join Engineering Team Development & Translational Business Incorporation Technology Center

Editor's Notes

  • #3 Combined 30 years of experience in the agricultural biotech fieldExperience in failed venture for human vaccine, Ready to challenge barriers, know what the pitfalls areBest scientific board, 30 years in industry, know what barriers are, helping us with go to market strategy
  • #4 Lucas, can you move the boxes on the right so that the Proteins for diagnostics is at the top, followed by animal and human vaccines?
  • #7 For seasonal vaccines, process has been established for decades, supplies the 250M yearly worldwide demand effectivelyOpportunity is in the lack of surge capacity of current platforms to deal with the 2B doses needed for a pandemic – however, you need to have approval for seasonal to have a shot at the pandemic marketUnpredictable market – pandemic once every 20-30 yearsFlu vaccines are commodities – low selling price, low profit margins, a lot of competitionLarge companies are not willing to change their manufacturing platform – “this is a billion-dollar investment we are not willing to make”
  • #17 Lessons LearnedStarting with a high-value product is better for a biotech startup – value for our investors and patientsWe can provide a solution for AAT – high growth market