Presentation

1. Presentation on Canon
Sujan Naha
ID: 20142021
Delighting you always

2. The History of Canon
• Canon is a Japanese multinational corporation,
founded in 1937.
• Its headquarters are located in Ota, Tokyo, Japan.
• Now Canon is one of the leading technology
innovators in the digital imagining space.
• Canon maintains more than 200 consolidated
subsidiaries around the world.

3. Canon Logo and Slogan
• It all started with just
one product called
'Kwanon'.
• The name 'Kwanon'
refers to Canon, the
Buddhist Goddess of
Mercy.
• Delighting you always

4. Products of Canon
Cameras
Digital Cinema
Printers
Photo and Video
storage
Scanners
Projectors
Visual
communication
cameras

5. Brand equity of Canon
• Canon global group invest 7.5% of consolidate
revenue in research.
• Research and development engineers have
field more than 600 patents.

6. Brand equity of Canon

7. Brand Awareness of Canon
• Canon at present
remain top of the mind.
• Canon achieve breadth
through different
categories of products.
• Canon achieve depth
through quality product
,TVC ad, print media
and so on.

8. Branding Strategy of Canon
Three branding strategies exist in the
market of branding….
Monolithic approach
Endorsement approach
Simple approach
Canon follows Monolithic approach as all
its products are launched in the brand
name “Canon”.

9. Brand Building of Canon
• Brand building through mass media:
Canon use TVC, internet, newspaper.
It uses separate slogans for each of its sub
brands.
Canon: Delighting you always
Ixus: where style meets substance
Power shot: A great shot every time

12. Brand building through workshop
Canon organized
workshop in different
metros. Like as fashion
photography program.
Its enhance Canon
image.

13. Canon association with IPL
Canon took the
sponsorship in IPL for
the power shot range of
camera, where every 4
and 6 hit was called a
power shot.

14. Brand Ambassador of canon
Sports personality
Sachin Tendulkar is the
brand ambassador
Canon India.