Canon was founded in Tokyo, Japan in 1937 and is now a world leader in imaging technologies. Canon India was incorporated in 1997 and manufactures optical and imaging products such as digital cameras, DSLR cameras, camcorders, printers, scanners and projectors. It is currently the global leader in digital camera brands and offers a wide variety of technologically advanced products.

3. Company Overview
 Canon, originally founded in Tokyo, Japan in 1937 by Takeshi Mitarai is now a
world leader in imaging technologies.
 Canon India Pvt. Ltd. incorporated in 1997.
 Canon is a well know Japanese multinational company that specializes in the
manufacture of optical and imaging products such as digital cameras, DSLR
cameras, camcorders, computer printers, scanners, multi media projectors and
more.
 It is currently the global leader among digital camera brands and is miles ahead
of its competitors in terms of the market reach, variety and technology offered.
 Canon India is certified for ISO 9001, ISO 14001 and OHSAS 18001.
 In 2006, the company was certified for its "Strong commitment to excel" at the
CII-EXIM Business Excellence Award.

4. Name of Company CANON Inc.
Headquarters Tokyo, Japan
Establishment Year 10 August, 1937
Founder Takeshi Mitarai
Chairman Fujio Mitarai
Canon INDIA 1997
Products Optical and Imaging Products
Digital cameras, DSLR cameras,
camcorders, computer printers, scanners,
projectors and more.
Website www.canon.com
www.canon.co.in
Market All Over World
Competitors Nikon, Sony, HP, BenQ
Company Profile

5. Company Headquarter in Tokyo
(JAPAN)

6. Products of Company

8. Brand Ambassador

11. IMC Tools of Canon
Canon used five IMC tools:
1)Advertisement
2)Sales Promotion
3)Publicity/Public Relations
4)Direct Advertisement
5)Internet Marketing

14. TV Commercial
Advertisement

15. Advertisement
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43. CANON Photography Workshop