SlideShare a Scribd company logo
Management Principles & Practices 
Presentation on 
Presentation By: 
Neha Tyagi
Delighting You Always….
Introduction: 
 Set up in 1997, CANON is Japanese based Company, headquarter 
in Tokyo. 
 Chairman & CEO- Fuji Mitarai. 
 Canon has regional headquarters in the Americas, Europe, Middle 
East, Africa, Japan, Asia and Oceania (including Australia & New 
Zealand). 
 It’s key competitors are Nikon, Konica Minolta, Lecia, Pentax, 
Olympus, Sony, Epson, Kodak, Xerox. 
 Worldwide based Company. 
 Canon has a primary listing on the Tokyo Stock Exchange. It has a 
secondary listing on the New York Stock Exchange. 
 Canon India achieved revenue of Rs. 1850 crore in 2012 which is 
21% growth over 2011. 
 The company today has offices in 10 cities, warehouses in 13 cities 
across India and employs over 1100 people. 
 Canon's service reach extends to over 2800 towns with over 200 
service engineers, 7 Canon owned service centers and 37 Canon 
Care Centers. 
 Its main products are SLR cameras, still cameras, digital cameras, 
camcorders, printers, scanners, lenses, LCDs, micro motors,
Current Scenario…. 
 Canon, Inc. (Canon) is one of the leading 
manufacturers of imaging and optical products in 
the world. 
 ¥ 3.557 trillion Revenue in 2011. 
 Its Operating Income is ¥378.071 billion in 2011. 
 ¥248.630 billion profits in 2011. 
 ¥3.930 trillion total assets in 2011. 
 ¥2.551 trillion total equity in 2011. 
 Office Business Unit, Consumer Business Unit, 
Industry and Others Business Unit- Divisons.
Canon Product Lines……. 
1. Film Projectors. 
2. Digital Cameras. 
3. Electronic Dictionaries. 
4. Portable flash. 
5. Multifunction peripheral/digital copiers. 
6. Printers. 
7. Lenses. 
8. Steppers for IC and LCD fabrication. 
9. Calculators. 
10.Software. 
11.Accessories.
Canon as leading Company: 
Canon captures market as Brand leader. 
Canon consistently ranked among the top U.S. 
patent holders. 
Canon holds No.1 position in Copier Industry. 
Canon offers more complete solutions with the 
alliance marketing program. 
Strong sales distribution channels are an Integral 
part of Canon’s success. 
Sales promotions strategies put direct impact on sales in 
the short term. 
 Canon’s & its technical support division delivers world-class 
support value to its Channel partners and customers.
Five Critical success factors 
for Canon digital camera: 
•Canon 1300 can shoot photos in dim lights and view screen so you 
can see your subjects clearly. 
•The Canon 1300 has a great wide angle capacity, it also zooms 
through the lens to 4x magnification. 
•There are eighteen digital camera settings that one can select for 
whatever situation with auto mode option. 
•Impressive 12.1-megapixels giving a very good photo reproductive 
clarity. 
•This Canon digital camera has no Viewfinder but a 2.7-inch "Pure 
Color“ System LCD picture quality.
SWOT ANALYSIS 
• Compet 
-itors. 
• Water 
Damag 
e. 
• Social 
Network 
Upload. 
• Defects of 
new 
product. 
• Aged mgt. 
• Environment 
al issues. 
• Employee 
Relationship. 
• High Quality 
Product. 
• Canon 
Marketing 
Strategy. 
• Market 
leader. 
• Recognized 
Brand. 
Strength 
Weaknes 
s 
Threats 
Opportun 
i-ty
Awards and Accolades 
 2009, Business Week Magazine , CANON ranked No.33 among Top 100 global brands. 
 2010,Fortune Magazine, CANON ranked No.6 in the list of World’s Most Admired 
Companies. 
 2009, Forbes Magazine, CANON ranked No.122 in the ‘World’s Biggest 
Companies.’ 
 2009, Fortune Magazine, CANON scored No.190 in Fortune Global among 500 
Companies. 
 2008,Financial Post Magazine, CANON ranked at 333 in financial post among 500 Co. 
 2009,Finacial Times , CANON ranked 104 globally. 
 CANON was the No.1 Brand in Canada in 2009. 
 2009, CANON received BLI Line of the Year Award. 
 Outstanding Achievement Awards DR Scanners. 
 Gold Panda Award, 2005, Canon Canada was the first Canadian company to receive the 
Gold Panda Award in recognition of years of support for World Wildlife Fund (WWF). 
 2008 ,Digital Marketing Award for Online Advertising. 
 2008 ,Environmental Printing Awards. 
 In 2011, Canon India was ranked as one of the Top 25 Best Employers in India by Aon 
Hewitt. 
"Best Imaging Device of the year", at NDTV Gadget Guru Awards 2012, for 
Canon PSA 100 Digital Camera.
ThankYo 
u

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On canon

  • 1. Management Principles & Practices Presentation on Presentation By: Neha Tyagi
  • 3. Introduction:  Set up in 1997, CANON is Japanese based Company, headquarter in Tokyo.  Chairman & CEO- Fuji Mitarai.  Canon has regional headquarters in the Americas, Europe, Middle East, Africa, Japan, Asia and Oceania (including Australia & New Zealand).  It’s key competitors are Nikon, Konica Minolta, Lecia, Pentax, Olympus, Sony, Epson, Kodak, Xerox.  Worldwide based Company.  Canon has a primary listing on the Tokyo Stock Exchange. It has a secondary listing on the New York Stock Exchange.  Canon India achieved revenue of Rs. 1850 crore in 2012 which is 21% growth over 2011.  The company today has offices in 10 cities, warehouses in 13 cities across India and employs over 1100 people.  Canon's service reach extends to over 2800 towns with over 200 service engineers, 7 Canon owned service centers and 37 Canon Care Centers.  Its main products are SLR cameras, still cameras, digital cameras, camcorders, printers, scanners, lenses, LCDs, micro motors,
  • 4. Current Scenario….  Canon, Inc. (Canon) is one of the leading manufacturers of imaging and optical products in the world.  ¥ 3.557 trillion Revenue in 2011.  Its Operating Income is ¥378.071 billion in 2011.  ¥248.630 billion profits in 2011.  ¥3.930 trillion total assets in 2011.  ¥2.551 trillion total equity in 2011.  Office Business Unit, Consumer Business Unit, Industry and Others Business Unit- Divisons.
  • 5. Canon Product Lines……. 1. Film Projectors. 2. Digital Cameras. 3. Electronic Dictionaries. 4. Portable flash. 5. Multifunction peripheral/digital copiers. 6. Printers. 7. Lenses. 8. Steppers for IC and LCD fabrication. 9. Calculators. 10.Software. 11.Accessories.
  • 6. Canon as leading Company: Canon captures market as Brand leader. Canon consistently ranked among the top U.S. patent holders. Canon holds No.1 position in Copier Industry. Canon offers more complete solutions with the alliance marketing program. Strong sales distribution channels are an Integral part of Canon’s success. Sales promotions strategies put direct impact on sales in the short term.  Canon’s & its technical support division delivers world-class support value to its Channel partners and customers.
  • 7. Five Critical success factors for Canon digital camera: •Canon 1300 can shoot photos in dim lights and view screen so you can see your subjects clearly. •The Canon 1300 has a great wide angle capacity, it also zooms through the lens to 4x magnification. •There are eighteen digital camera settings that one can select for whatever situation with auto mode option. •Impressive 12.1-megapixels giving a very good photo reproductive clarity. •This Canon digital camera has no Viewfinder but a 2.7-inch "Pure Color“ System LCD picture quality.
  • 8. SWOT ANALYSIS • Compet -itors. • Water Damag e. • Social Network Upload. • Defects of new product. • Aged mgt. • Environment al issues. • Employee Relationship. • High Quality Product. • Canon Marketing Strategy. • Market leader. • Recognized Brand. Strength Weaknes s Threats Opportun i-ty
  • 9. Awards and Accolades  2009, Business Week Magazine , CANON ranked No.33 among Top 100 global brands.  2010,Fortune Magazine, CANON ranked No.6 in the list of World’s Most Admired Companies.  2009, Forbes Magazine, CANON ranked No.122 in the ‘World’s Biggest Companies.’  2009, Fortune Magazine, CANON scored No.190 in Fortune Global among 500 Companies.  2008,Financial Post Magazine, CANON ranked at 333 in financial post among 500 Co.  2009,Finacial Times , CANON ranked 104 globally.  CANON was the No.1 Brand in Canada in 2009.  2009, CANON received BLI Line of the Year Award.  Outstanding Achievement Awards DR Scanners.  Gold Panda Award, 2005, Canon Canada was the first Canadian company to receive the Gold Panda Award in recognition of years of support for World Wildlife Fund (WWF).  2008 ,Digital Marketing Award for Online Advertising.  2008 ,Environmental Printing Awards.  In 2011, Canon India was ranked as one of the Top 25 Best Employers in India by Aon Hewitt. "Best Imaging Device of the year", at NDTV Gadget Guru Awards 2012, for Canon PSA 100 Digital Camera.