Lessons Learned and Inspiration from the 2013 Cannes Lions.
Ogilvy Cape Town's Chris Gotz and Chris Rawlinson share thought and lessons learned from Ad Lands biggest yearly get together, the Cannes Lions international festival of creativity.
Holistic Digital Empowerment for Unleashing Human ExcellenceSmipio
Change the way the current and future knowledge workers think, learn and perform to deliver excellence. Drive holistic digital transformation to unify, simplify and happify learning and working.
Digital transformation will affect any industry, sooner or later. This is an introduction on how the real estate business will be affected in the very near future.
Holistic Digital Empowerment for Unleashing Human ExcellenceSmipio
Change the way the current and future knowledge workers think, learn and perform to deliver excellence. Drive holistic digital transformation to unify, simplify and happify learning and working.
Digital transformation will affect any industry, sooner or later. This is an introduction on how the real estate business will be affected in the very near future.
An update on where the PropTech sector is in 2017 with information on Funding, Companies to follow and key areas for business success.
For more information please go to www.jamesdearsley.co.uk
digital production and the 4th industrial revolutionRoberto Siagri
The essence of the forth industrial revolution is around the creation of unstructured data. In order to take the maximum advantage you need a agnostic data collection platform that decouples data from producers and users.
De missie van Vandebron is zo snel mogelijk naar 100% duurzame energie in Nederland. De afgelopen jaren heeft Vandebron hard gestreden voor vergroening van het energienet, en met succes. De hamvraag die tijdens de presentatie wordt beantwoord: hoe krijg je mensen aangesloten op je missie zonder dat dit een marketingtrucje wordt.
TEDx FIT Talk
Technological innovation outstrips social, cultural, legal systems, causing slowed or failed adoption. There are solutions to this dilemma. Different ways are needed for technology change / introduction / deployment / proliferation.
David Mattin - Human after all: new technologies and the search for meaningNEXTConference
We all want to fix digital. But if we want the next wave of technologies – AI, VR, robotics and more – to shape a better future, we need to understand where they are leading us. The way to do that? View these transformative technologies through the lens of our age-old, evolutionary human nature. In this fast-paced session TrendWatching’s Global Head of Trends and Insights, David Mattin, argues that the coming wave of digital technologies will transform the search for connection, status and belief in the 21st-century. New trends in lifestyles, behaviours and mindsets will mean huge opportunities for innovators – and huge new challenges for us as individuals and societies. Are we ready?
Talk made during #mTalent session 14th May 2014 in Tarragona. Event organized by Mobile World Capital Barcelona, Generalitat de Catalunya, Tarragona city council and GSMA.
TPagakis @ Infocom congress / Changemakers section "Startup or screw-up?" 301013Tasos Pagakis
Thoughts and facts on #startup #innovation #scene dissorientated and 'siloed' with introversy in Greece. We don't create Demand models and collaborative business schemes! (.pdf includes notes toggle up on the left side)
LiveWorx17 Recommended Agenda – May 22-25, 2017 – Boston
LiveWorx is the premier Internet of Things (IoT) Business Event. Learn more-> http://ptc.co/yFPV30barOi
Future Of Artificial Intelligence in Everyday LifeTyrone Systems
Technology moves at breakneck speed, and we now have more power in our pockets than we had in our homes in the 1990s. Artificial intelligence (AI) has been a fascinating concept of science fiction for decades, but many researchers think we’re finally getting close to making AI a reality.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate En...Service Design Network
Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau - GE
We are born creative: how can we re-ignite our youthful creativity? Katrine reviews an approach to merging corporate thinking with our forgotten childlike imagination.
An update on where the PropTech sector is in 2017 with information on Funding, Companies to follow and key areas for business success.
For more information please go to www.jamesdearsley.co.uk
digital production and the 4th industrial revolutionRoberto Siagri
The essence of the forth industrial revolution is around the creation of unstructured data. In order to take the maximum advantage you need a agnostic data collection platform that decouples data from producers and users.
De missie van Vandebron is zo snel mogelijk naar 100% duurzame energie in Nederland. De afgelopen jaren heeft Vandebron hard gestreden voor vergroening van het energienet, en met succes. De hamvraag die tijdens de presentatie wordt beantwoord: hoe krijg je mensen aangesloten op je missie zonder dat dit een marketingtrucje wordt.
TEDx FIT Talk
Technological innovation outstrips social, cultural, legal systems, causing slowed or failed adoption. There are solutions to this dilemma. Different ways are needed for technology change / introduction / deployment / proliferation.
David Mattin - Human after all: new technologies and the search for meaningNEXTConference
We all want to fix digital. But if we want the next wave of technologies – AI, VR, robotics and more – to shape a better future, we need to understand where they are leading us. The way to do that? View these transformative technologies through the lens of our age-old, evolutionary human nature. In this fast-paced session TrendWatching’s Global Head of Trends and Insights, David Mattin, argues that the coming wave of digital technologies will transform the search for connection, status and belief in the 21st-century. New trends in lifestyles, behaviours and mindsets will mean huge opportunities for innovators – and huge new challenges for us as individuals and societies. Are we ready?
Talk made during #mTalent session 14th May 2014 in Tarragona. Event organized by Mobile World Capital Barcelona, Generalitat de Catalunya, Tarragona city council and GSMA.
TPagakis @ Infocom congress / Changemakers section "Startup or screw-up?" 301013Tasos Pagakis
Thoughts and facts on #startup #innovation #scene dissorientated and 'siloed' with introversy in Greece. We don't create Demand models and collaborative business schemes! (.pdf includes notes toggle up on the left side)
LiveWorx17 Recommended Agenda – May 22-25, 2017 – Boston
LiveWorx is the premier Internet of Things (IoT) Business Event. Learn more-> http://ptc.co/yFPV30barOi
Future Of Artificial Intelligence in Everyday LifeTyrone Systems
Technology moves at breakneck speed, and we now have more power in our pockets than we had in our homes in the 1990s. Artificial intelligence (AI) has been a fascinating concept of science fiction for decades, but many researchers think we’re finally getting close to making AI a reality.
Using Mobile Video & Rich Media to Promote Your Business (Encore)Purplegator
In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.
SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate En...Service Design Network
Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau - GE
We are born creative: how can we re-ignite our youthful creativity? Katrine reviews an approach to merging corporate thinking with our forgotten childlike imagination.
SPARK 2016: Searching for the Content Bigfoot: How to Create a Data-Driven Co...TrackMaven
See Dayna Rothman's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Like Bigfoot and the Loch Ness Monster, creating a fully data-driven content marketing strategy and tracking true ROI seems to the stuff of myths. However, with crafty pre-planning, the right tools, and proper insight, you can truly tackle the content marketing mythical beast of ROI.
Join Dayna Rothman, Senior Director of Brand, Content, and Demand Generation at EverString and Author of Lead Generation for Dummies as she discusses how she built EverString's data-driven content program.
Big Data Applications & Analytics Motivation: Big Data and the Cloud; Centerp...Geoffrey Fox
Motivating Introduction to MOOC on Big Data from an applications point of view https://bigdatacoursespring2014.appspot.com/course
Course says:
Geoffrey motivates the study of X-informatics by describing data science and clouds. He starts with striking examples of the data deluge with examples from research, business and the consumer. The growing number of jobs in data science is highlighted. He describes industry trend in both clouds and big data.
He introduces the cloud computing model developed at amazing speed by industry. The 4 paradigms of scientific research are described with growing importance of data oriented version. He covers 3 major X-informatics areas: Physics, e-Commerce and Web Search followed by a broad discussion of cloud applications. Parallel computing in general and particular features of MapReduce are described. He comments on a data science education and the benefits of using MOOC's.
Presented at the City of Toronto PAYE Learning Forum, Youth Employment Conference. October 22, 2013.
Gordon Ching talks about his personal life experiences and how failures, challenges and resilience will yield you the power of being able to immerse yourself with your internal compass.
Understanding what you want in life, what you want to be in life, and how you will get there are all variables that are enabled by people. Through the power of networking, you create an environment that continuously lifts you to your dreams, while also anchoring and grounding yourself.
Networking is often connected with an intimidating concept, while it is no more than a simple idea to spark conversation and create value for both parties. To network properly, you will need to translate value through your words, and actions. You always be asking yourself "how you can help them" versus asking "how they can help you."
Young and more senior people alike today need to embrace failure, and the ability to simply be yourself. To become the best authentic version of yourself so you are able to shine among success and failures.
See Allen Gannett's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
The Data of the Future promises to help marketers reach consumers precisely when, where, and how they want to be reached. But how can we make sure more data won't create more confusion? In this keynote,TrackMaven CEO Allen Gannett will break down the gaps in the current state of marketing technology and share how TrackMaven is innovating to build next-generation features for data-driven marketers. It's an opportunity to learn what's just around the corner in marketing tech, and see the big changes the next five years will hold.
The Future of Research - Data and the Rise of Digital Scholarship presents the trends that stand to have a significant impact on the changing face of academic publishing and scholarly research. As million of connected devices come online and an unprecedented volume of information moves into digitized formats, it is still estimated that less 1 percent of this data has been analyzed. This reports presents strategic insights for how researchers can get the most out of their data while keeping a human perspective at heart, and how to concisely and effectively present insights to an information overloaded reader.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
Next Level Collaboration: The Future of Content & Web Design at Future Insigh...Rebekah Baggs
Tomorrow’s complex digital experiences and responsive design challenges require a new kind of cross-discipline approach to content creation. Successful outcomes demand collaboration and co-creation. Yet, siloed workflows and legacy processes can hold you back. Learn how designers and developers play a key role in creating future-ready content, and leave with skills and actionable approaches you’ll need to transform the way your team produces together.
Tools for 21st Century Learning Design - Web Tool EditionPip Cleaves
This deck shares web tools matched to 21st Century Learning dimensions. The aim of this is to provide some tools for those who do not always work in the app world.
This presentation highlights the importance of engaging all of the community in Innovation and incersing importance of Collaboraion and the mobile smartphone. It covers tips on trendwatching as a way to stimulate creativity along with some future predictions to give ideas on business opportunities and presents practical tips for small business operating in Main Shopping Street precincts
Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon
When you bet on platforms or set up property, you miss where human customer behavior could move. When you crunch too much data, you miss the bits of information that really help you determine how to execute a truly unique and successful business strategy.
While the world is over-inundated with discussions on using platforms like search, social, messaging, email, out of home channels, the digital nomad marketer doesn’t see siloed platforms but a holistic world of opportunity and experiences in which to communicate.
By thinking about how people live and behave in the world is the starting point of all modern marketing strategy and a total inversion from how marketing has been taught and executed for the last 50 years.
Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company’s search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, Advertising Age, Los Angeles Times, and on NPR. Visit Geoffrey Colon at http://geoffreycolon.net or follow him on Twitter @djgeoffe
#DisruptiveFM
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
Global socio-economic, demographic and technological forces that HP calls Megatrends will have a sustained and transformative impact on businesses, societies, economies, cultures and our personal lives in unimaginable ways in the years to come.
Interested in learning more about Megatrends? Visit hpmegatrends.com.
**Please note this presentation was developed prior to the COVID-19 pandemic, so although we don’t address it directly, we do speak to the innovations and solutions that exist beyond it. We hope this knowledge opens a window of hope and possibility to what awaits us on the road ahead.
We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred?
In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company.
What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service.
For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe
At the European Blockchain Investment Congress 2019 offering the sneak peak of AISIDO - The network of premium tech ventures with good hearts, collaborating not only in doing well for investors but doing good for society!
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
Presenting a) Mega Trends in the business world that affect small and medium-sized enterprises, b) the op ten technologies that promote creative disruption, and c) how to proceed in implementing some of them.
Similar to Cannespiration (Inspiration from Cannes Lions 2013) (20)
Taken from a talk I did for Google's 10th Anniversary of YouTube.
The aim was to show why brands need to take YouTube seriously and how they can easily take advantage of this extraordinarily popular platform.
#YouTube10
The essential building blocks of culture.
This was based on a talk developed by myself and Dave Duarte.
I expect this to evolve but thought this is a share worthy version 1.0
Some advice and tips I have learned along the way while working with brands, and spending time with people in advertising. Essentially these are some simple lessons from a modern day ad man.
A quick presentation I found from years ago giving an overview of some of the stuff we did to launch Stormhoek, the worlds first real world brand to be successfully launched via online/social media marketing.
The presentation was put together by founder Graham Knox, Shane WIlson, & myself.
This was one of the first case studies used around the world for social media marketing success. The lessons we learned are still valid today - "Interactivity creates trust and loyalty".
Above is a talk I made for the Integrated Marketing Conference in Cape Town, entitled Learn, Unlearn, Relearn.
The talk takes you through a brief history of advertising showing what has changed, what is new, and what has fundamentally remained the same.
It then shares some tips and advice on how to help make sure your work remains relevant in today’s ever evolving world.
I gave the talk with Chris Gotz and Luca Gallarelli, both from Ogilvy Cape Town.
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
A presentation I put together with Luca Gallarelli and Jonathan Lang. The talk was from Ogilvy Cape Town on integrated advertising. The presentation was given at the 2012 Integrated Marketing Conference in Cape Town.
Look below the presentation for Slide Notes.
A short overview of what I have seen of the new MINI roadster launch in South Africa. p.s. Great car, if you can get a chance to test drive one, do it. For more info see http://www.mini.co.za
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
11. @OgilvyCT
The biggest change - The internet of things - has hardly begun
“5 billion separate objects will be connected to
the internet by 2015”
Wired Magazine
12. @OgilvyCT
“We will look back at this time and we will see that we were in
a great settling out period.”
Lee Clow
13. @OgilvyCT
The tech people are still leading the way. This will change.
Agencies, Clients, and Creatives need to catch up. We are
not far behind now.
14. @OgilvyCT
Mobile vs Desktop browsing in South Africa
(In most western countries mobile only overtook desktop in 2011/2012)
2000 2002 2004 2006 2008 2010 2012 2014
Desktop
Mobile
16. @OgilvyCT
This is the rise of the attention economy
On demand content rather than push
People are spending more time snacking content
The tech will disappear (It will appear seamless )
19. @OgilvyCT
The need to provide genuine provocative, stimulating content.
The Red Bull Stratos Jump. The Psy phenomenon. Dove “Real
Beauty Sketches.”
The rise of “branded content.”
20. @OgilvyCT
We are not competing with the other ads anymore, we are
competing with programming.
On demand will replace the blanket 30”TV buy.
The future is niche.
People are just not that into us. Millennials most of all.
21. @OgilvyCT
It might not be an ad.
We might need an act or an app or an attitude.
Marketers need to work higher up the decision making chain with
clients
Product development, software development, corporate culture
shifts.
22. @OgilvyCT
Integration will win.
Collaboration and specialist skills will become crucial.
The geek will not inherit the earth, but we will need him.
(Programming / app / website builds are getting easier and will become the job
of creatives. Big tech will be more niche)
26. @OgilvyCT
The little things might turn out to be the big things
Small, brilliant ideas are magnified like nothing ever before.
We need to be brave, to try things, to be noticed.
27. @OgilvyCT
“We don’t stop playing because we
grow old; we grow old because we
stop playing.”
George Bernard Shaw
28. @OgilvyCT
The 10% of budget we devote to this can be a powerful
multiplier for our brands.
The legends of cannes were judging, speaking and holding forth
Some of the worlds most interesting people from outside ad land share their views (inc Martin Sorrell)
In the past Cannes was a big piss up, now it’s also “The other Cannes” - The big business deals going on in the backrooms, the constant rise of interesting/innovative workshops that help agency folk AND clients etc
Cars,tv, to the internet
Lee says this will be one of the redefining moments in advertising history
mark zuckerbergetc are leading the space in this new techy world, agencies, clients and creatives need to catch up, we are now not that far behnind.
Banners are just print ads,
In most western countries mobile only overtook desktop in 2011/2012
Worlds population is 7 billion, this video is fast approaching 2billion views..it was thought out & targeted for an online audience
The best creative work nowadays uses tech, but not for techs sake, it tends to work best when the tech stays hidden (e.g. think of weather apps / v complicated back end, we just see a sun, cloud or rain icon though – simple)
Information used to be a commodity, now attention is
Roman numeral 1
We compete with a kid in a basement with a computer, or the girl in the street with a cellphone.
We need to try be able to work higher up the decision making chain with clients now, we are no longer just making ads.
Making techy things like apps & websites still need programmers, however this is getting easier for normal people to make themselves, this will open new doors. Look at mobile, most work is awful,its also mostly run by technical chaps, when creative people finally understand it/can make stuff easier, more great work will come.
When you interact with people that’s when real magic happens. Do things with and for people Interactivity creates trust and loyalty
The good ones already do.Having a higher purpose allows you to access better stories.(Maslow's hierarchy of needs)
Social platforms will help amplify your good deeds and good intentions.
Concentrating on the small things can have a hugely disproportionate results – In NY city the sharpest drop in crime came from cleaning the streets and tackling litter. Putting a fly on urinals reduced spills by 80% saving on cleaning.
People often say fail fast and learn – this comes from a bad place – humans from birth learn by play, lets play more and learn
As everything changes this remains the truth
Our brains make sense of stories, our brains are hardwired for it, we pay more attention, it helps us remember things much easier for recall later – think of reading an expense report vs a story.Most stories have a antagonist and a protagonist (hero and a villain) villain doesn’t need to be a person, it could be a pain point.In Intel the villain is the human condition, the finding of ones self