SlideShare a Scribd company logo
Rick Carter
Ringmaster @ SeeGlobalMedia (Singapore)
& Innovation in the City (Adelaide)
Adjunct Professor @ Carnegie Mellon University
(Enterprise for Innovation)
The Innovation Pyramid
Creating Collaborative Communities towards 2021
#EWeek2016
#InnovationInTheCity
#InnovationPyramid
As much as 99% of South Australian businesses
operate with business processes they inherited
from a time - not very long ago - before every
single individual was connected via tiny
powerful smartphones
Mark Pesce
Professor Carlo Ratti
MIT
What I have learned about
Innovation
ou rely on the Government for nothing - you will never be disappo
What I have learned about
Innovation
ou rely on the Government for nothing - you will never be disappo
Find your customer and ask for a deposit
John Neller
What I have learned about
Innovation
ou rely on the Government for nothing - you will never be disappo
Find your customer and ask for a deposit
John Neller
Find your Why and then figure the How
Rick @ CMUA
What I have learned about
Innovation
ou rely on the Government for nothing - you will never be disappo
Find your customer and ask for a deposit
John Neller
Always look for a better way
Tatiana and Lydia
Find your Why and then figure the How
Rick @ CMUA
Innovation
Defined
Innovation is a new idea,
more effective device or
process
Innovation can be viewed as the
application of better solutions that
meet new requirements,
unarticulated needs, or existing
market needs.
This is accomplished through
more effective products,
processes, services,
technologies, or ideas that are
readily available to markets,
governments and society.
The term innovation can
be defined as something
original and more effective
and, as a consequence,
new, that "breaks into"
the market or society.
Innovation is Creativity that has been Commercialised -
Guy Kawasaki (Marketing Specialist)
Another way of saying the old business Model is Broken
eating and developing opportunities to disrupt markets and servic
FOSTER
DEVELOP
SUPPORT
ACTIVATE
UN-STOPABLES
The DOERS
PEOPLE 2.0
Incubators Start Ups
Universities
Medium/Large
Businesses
DEVELOP
ACTION
Support
Funding
Introductions
Ideas
Visions
Plan
Products
Incubators Start Ups
Universities
Medium/Large
Businesses
Investors
Politicians
Bureaucrats
Entrepreneurs
Influence
Access
Experience
Lobby
$$$
Access
Structure
Power
ACTIVATE
DEVELOP
ACTION
Support
Funding
Introductions
FOSTER
Ideas
Visions
Plan
Products
Incubators Start Ups
Universities
Medium/Large
Businesses
Investors
Politicians
Bureaucrats
Entrepreneurs
Influence
Access
Experience
Lobby
$$$
Access
Structure
Power
Votes
Consumers
Investors
UnMet Needs
Products
Services
Opportunities
Jobs
Growth
Innovation
Centres
CoWorking
Crowdfunding
DEVELOP
ACTIVATE
ACTION
Support
Funding
Introductions
FOSTER
Ideas
Visions
Plan
Products
Incubators Start Ups
Universities
Medium/Large
Businesses
Investors
Politicians
Bureaucrats
Entrepreneurs
Influence
Access
Experience
Lobby
$$$
Access
Structure
Power
Votes
Consumers
Investors
UnMet Needs
Products
Services
Opportunities
Jobs
Growth
Small
Business
Mainstreets
Innovation
Centres
CoWorking
Crowdfunding
DEVELOP
SUPPORT
Consumers People
ACTIVATE
Without Innovation the business will die
Creativity is the Source of that Innovation -
Guy Kawasaki (Marketing Specialist)
Ideas are Easy - Implementation is hard -
Guy Kawasaki (Marketing Specialist)
Unique ecoSystem but not Unique Businesses
Technology as an Enabler
Collaboration is the Key - Sharing is Caring
The Innovation Centre Concept
Get your Digital House in Order
What if Innovation takes focus away from making money
Digital Out of Home
E-Mpluse Buying
Future Predictions + Trend Watching
95% of a businesses DNA is exactly the same as every other business around it.
As such the business services that support the business that its owners and shareholders require are much
the same
Some Ideas
"mutual buying group"
combination of digital services and a common physical
location generates synergies and advantages
common tenanted online accounting and point of sale solution, with training and support
business training and mentoring specific to the precinct
a membership app for businesses, staff and residents of the precinct
enable data to be generated on everything from traffic flows, parking turnover, foot traffic,
and combined with data from other sources (e.g. weather data) start generating business
intelligence based on the intersection of two or more sets of data (e.g. the effect of weather
on foot traffic flows versus car parking)
intelligent digital signage and display advertising, community information, free car parking
spaces, public transport information et cetera
digital work hub to both homebase "on road" businesses in the area and allow for local
businesses to expand
tie all these together with specific events that foster a sense of community amongst the
businesses, amongst the local residents, and amongst the whole precinct.
The Collaboration economy is now what people are
looking at and it wont go away -
Naomi Simson (Redballon and SharkTank)
The Collaboration economy is now what people are looking at and
it wont go away -
Naomi Simson (Redballon and SharkTank)
From Plastic Vacuuuum Cleaners to Walking plants
So What Can YOU Do???
Very few products sell
themselves
Marketing is about
creating content and
messages that sell
Online marketing is
still marketing
It just becomes creating
online content and
messages that sell
As a start-up or
small business owner
You don’t have $000’s to
spend on marketing
campaigns
Its Up to You
Digital Shop Fronts
Shop 24/7
Inside and Out
Reactive and Interactive
E-mpulse Buying
Despite fears that e-commerce might kill impulse buying, the growing integration of
mobile devices into the shopping experience is opening new possibilities for real time
marketing to entice consumers to make split second emotional buying decisions
again.
Non Obvious Trends 2016 - Rohit Bhargava
The
Innovation
Team
Trend Based
Predictions
In 1998, Kodak had 170,000 employees and sold 85% of
all photo paper worldwide. Within just a few years, their
business model disappeared and they went bankrupt.
What happened to Kodak will happen in a lot of
industries in the next 10 years - and most people don't
see it coming.
It will now happen with
Artificial Intelligence,
health,
autonomous and electric cars,
education,
3D printing,
agriculture
and jobs.
Welcome to the 4th Industrial Revolution.
Welcome to the Exponential Age.
Robert M. Goldman MD, PhD, DO, FAASP
www.DrBobGoldman.com
Software will disrupt most traditional industries in the next 5-10 years.
Uber Airbnb
Artificial Intelligence: Computers become exponentially better in
understanding the world.
In the US, young lawyers already don't get jobs. Because of IBM
Watson, you can get legal advice (so far for more or less basic stuff)
within seconds, with 90% accuracy compared with 70% accuracy when
done by humans.
There will be 90% fewer lawyers in the future, only specialists will
remain. Watson already helps nurses diagnosing cancer, 4 time more
accurate than human nurses.
Facebook now has a pattern recognition software that can recognize
faces better than humans.
Autonomous Cars: In 2018 the first self-driving cars
will appear for the public. Around 2020, the complete
industry will start to be disrupted. You don't want to
own a car anymore. You will call a car with your
phone, it will show up at your location and drive you
to your destination. You will not need to park it, you
only pay for the driven distance and can be
productive while driving. Our kids will never get a
driver's license and will never own a car.
It will change the cities, saving a million lives
each year.
Traditional Car Companies will be bankrupt
Real Estate will change
Insurance will be disrupted
Electric cars will become mainstream by 2020. Cities will be
less noisy because all cars will run on electric. Electricity will
become incredibly cheap and clean: Solar production has been
on an exponential curve for 30 years, but you can only now see
the impact. Last year, more solar energy was installed
worldwide than fossil. The price for solar will drop so much that
all coal companies will be out of business by 2025.
With cheap electricity comes cheap and abundant water.
Desalination now only needs 2kWh per cubic meter. We don't
have scarce water in most places, we only have scarce
drinking water. Imagine what will be possible if anyone can
have as much clean water as he wants, for nearly no cost.
Health: There will be companies that will build a medical
device (called the "Tricorder" from Star Trek) that works
with your phone, which takes your retina scan, your blood
sample and you breathe into it.
It then analyses 54 biomarkers that will identify nearly
any disease. It will be cheap, so in a few years everyone
on this planet will have access to world class
medicine, nearly for free.
3D printing: The price of the cheapest 3D printer came
down from $18,000 to $400 within 10 years. In the same
time, it became 100 times faster.
All major shoe companies started 3D printing shoes.
The space station now has a printer that eliminates the
need for the large number of spare parts they used to have
in the past.
At the end of this year, new smart phones will have 3D
scanning possibilities. You can then 3D scan your feet and
print your perfect shoe at home.
In China, they already 3D printed a complete 6-storey
office building.
By 2027, 10% of everything that's being produced will be
3D printed.
Agriculture: There will be a $100 agricultural robot in the future. Farmers
in 3rd world countries can then become managers of their field instead of
working all days on their fields. Agroponics will need much less water.
There are several startups that will bring insect protein to the market
shortly. It contains more protein than meat. It will be labeled as
"alternative protein source" (because most people still reject the idea
of eating insects).
Bitcoin will become mainstream this year and might even become the
default reserve currency.
Longevity: Right now, the average life span increases by 3 months
per year. Four years ago, the life span used to be 79 years, now it's 80
years. The increase itself is increasing and by 2036, there will be more
than one year increase per year. So we all might live for a long long
time, probably way more than 100.
Education: The cheapest smart phones are already at $10 in Africa and
Asia. By 2020, 80% of all humans will own a smart phone. That means,
everyone has the same access to world class education.
Work: 70-80% of jobs will disappear in the next 20 years. There
will be a lot of new jobs, but it is not clear if there will be enough
new jobs in such a small time.
Business Opportunities: If you think of a niche you want to go
in, ask yourself: "in the future, do you think we will have that?"
and if the answer is yes, how can you make that happen
sooner?
If it doesn't work with your phone, forget the idea.
And any idea designed for success in the 20th century is doomed
in to failure in the 21st century.
INNOVATING THE WAY WE INNOVATE
COMING SOON
INNOVATION IN THE CITY
INNOVATING THE WAY WE INNOVATE
L YOUR WAY TO INNOVATION AND DEVELOP AN INNOVATION TEAM THAT WILL DELIVER HIGH GROWTH SUSTA
EM DEVELOPED BY HAROLD SHARPLES - THE MAN WHO TAUGHT APPLE CEO TIM COOK ALL ABOUT A UNIQUE

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Innovation pyramid june2016

  • 1. Rick Carter Ringmaster @ SeeGlobalMedia (Singapore) & Innovation in the City (Adelaide) Adjunct Professor @ Carnegie Mellon University (Enterprise for Innovation) The Innovation Pyramid Creating Collaborative Communities towards 2021
  • 3. As much as 99% of South Australian businesses operate with business processes they inherited from a time - not very long ago - before every single individual was connected via tiny powerful smartphones Mark Pesce
  • 5. What I have learned about Innovation ou rely on the Government for nothing - you will never be disappo
  • 6. What I have learned about Innovation ou rely on the Government for nothing - you will never be disappo Find your customer and ask for a deposit John Neller
  • 7. What I have learned about Innovation ou rely on the Government for nothing - you will never be disappo Find your customer and ask for a deposit John Neller Find your Why and then figure the How Rick @ CMUA
  • 8. What I have learned about Innovation ou rely on the Government for nothing - you will never be disappo Find your customer and ask for a deposit John Neller Always look for a better way Tatiana and Lydia Find your Why and then figure the How Rick @ CMUA
  • 9.
  • 10. Innovation Defined Innovation is a new idea, more effective device or process Innovation can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.
  • 11. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. Innovation is Creativity that has been Commercialised - Guy Kawasaki (Marketing Specialist)
  • 12. Another way of saying the old business Model is Broken eating and developing opportunities to disrupt markets and servic
  • 13.
  • 19.
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  • 22.
  • 23. Without Innovation the business will die Creativity is the Source of that Innovation - Guy Kawasaki (Marketing Specialist)
  • 24.
  • 25. Ideas are Easy - Implementation is hard - Guy Kawasaki (Marketing Specialist)
  • 26. Unique ecoSystem but not Unique Businesses Technology as an Enabler Collaboration is the Key - Sharing is Caring The Innovation Centre Concept Get your Digital House in Order What if Innovation takes focus away from making money Digital Out of Home E-Mpluse Buying Future Predictions + Trend Watching
  • 27. 95% of a businesses DNA is exactly the same as every other business around it. As such the business services that support the business that its owners and shareholders require are much the same
  • 28. Some Ideas "mutual buying group" combination of digital services and a common physical location generates synergies and advantages
  • 29.
  • 30. common tenanted online accounting and point of sale solution, with training and support business training and mentoring specific to the precinct a membership app for businesses, staff and residents of the precinct enable data to be generated on everything from traffic flows, parking turnover, foot traffic, and combined with data from other sources (e.g. weather data) start generating business intelligence based on the intersection of two or more sets of data (e.g. the effect of weather on foot traffic flows versus car parking) intelligent digital signage and display advertising, community information, free car parking spaces, public transport information et cetera digital work hub to both homebase "on road" businesses in the area and allow for local businesses to expand tie all these together with specific events that foster a sense of community amongst the businesses, amongst the local residents, and amongst the whole precinct.
  • 31. The Collaboration economy is now what people are looking at and it wont go away - Naomi Simson (Redballon and SharkTank)
  • 32. The Collaboration economy is now what people are looking at and it wont go away - Naomi Simson (Redballon and SharkTank)
  • 33.
  • 34. From Plastic Vacuuuum Cleaners to Walking plants
  • 35. So What Can YOU Do???
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Very few products sell themselves Marketing is about creating content and messages that sell
  • 42. Online marketing is still marketing It just becomes creating online content and messages that sell
  • 43. As a start-up or small business owner You don’t have $000’s to spend on marketing campaigns
  • 44. Its Up to You
  • 45.
  • 46. Digital Shop Fronts Shop 24/7 Inside and Out Reactive and Interactive
  • 47. E-mpulse Buying Despite fears that e-commerce might kill impulse buying, the growing integration of mobile devices into the shopping experience is opening new possibilities for real time marketing to entice consumers to make split second emotional buying decisions again. Non Obvious Trends 2016 - Rohit Bhargava
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  • 53. In 1998, Kodak had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. What happened to Kodak will happen in a lot of industries in the next 10 years - and most people don't see it coming. It will now happen with Artificial Intelligence, health, autonomous and electric cars, education, 3D printing, agriculture and jobs. Welcome to the 4th Industrial Revolution. Welcome to the Exponential Age. Robert M. Goldman MD, PhD, DO, FAASP www.DrBobGoldman.com
  • 54. Software will disrupt most traditional industries in the next 5-10 years. Uber Airbnb Artificial Intelligence: Computers become exponentially better in understanding the world. In the US, young lawyers already don't get jobs. Because of IBM Watson, you can get legal advice (so far for more or less basic stuff) within seconds, with 90% accuracy compared with 70% accuracy when done by humans. There will be 90% fewer lawyers in the future, only specialists will remain. Watson already helps nurses diagnosing cancer, 4 time more accurate than human nurses. Facebook now has a pattern recognition software that can recognize faces better than humans.
  • 55. Autonomous Cars: In 2018 the first self-driving cars will appear for the public. Around 2020, the complete industry will start to be disrupted. You don't want to own a car anymore. You will call a car with your phone, it will show up at your location and drive you to your destination. You will not need to park it, you only pay for the driven distance and can be productive while driving. Our kids will never get a driver's license and will never own a car. It will change the cities, saving a million lives each year. Traditional Car Companies will be bankrupt Real Estate will change Insurance will be disrupted
  • 56. Electric cars will become mainstream by 2020. Cities will be less noisy because all cars will run on electric. Electricity will become incredibly cheap and clean: Solar production has been on an exponential curve for 30 years, but you can only now see the impact. Last year, more solar energy was installed worldwide than fossil. The price for solar will drop so much that all coal companies will be out of business by 2025. With cheap electricity comes cheap and abundant water. Desalination now only needs 2kWh per cubic meter. We don't have scarce water in most places, we only have scarce drinking water. Imagine what will be possible if anyone can have as much clean water as he wants, for nearly no cost.
  • 57. Health: There will be companies that will build a medical device (called the "Tricorder" from Star Trek) that works with your phone, which takes your retina scan, your blood sample and you breathe into it. It then analyses 54 biomarkers that will identify nearly any disease. It will be cheap, so in a few years everyone on this planet will have access to world class medicine, nearly for free.
  • 58. 3D printing: The price of the cheapest 3D printer came down from $18,000 to $400 within 10 years. In the same time, it became 100 times faster. All major shoe companies started 3D printing shoes. The space station now has a printer that eliminates the need for the large number of spare parts they used to have in the past. At the end of this year, new smart phones will have 3D scanning possibilities. You can then 3D scan your feet and print your perfect shoe at home. In China, they already 3D printed a complete 6-storey office building. By 2027, 10% of everything that's being produced will be 3D printed.
  • 59. Agriculture: There will be a $100 agricultural robot in the future. Farmers in 3rd world countries can then become managers of their field instead of working all days on their fields. Agroponics will need much less water. There are several startups that will bring insect protein to the market shortly. It contains more protein than meat. It will be labeled as "alternative protein source" (because most people still reject the idea of eating insects). Bitcoin will become mainstream this year and might even become the default reserve currency. Longevity: Right now, the average life span increases by 3 months per year. Four years ago, the life span used to be 79 years, now it's 80 years. The increase itself is increasing and by 2036, there will be more than one year increase per year. So we all might live for a long long time, probably way more than 100. Education: The cheapest smart phones are already at $10 in Africa and Asia. By 2020, 80% of all humans will own a smart phone. That means, everyone has the same access to world class education.
  • 60. Work: 70-80% of jobs will disappear in the next 20 years. There will be a lot of new jobs, but it is not clear if there will be enough new jobs in such a small time. Business Opportunities: If you think of a niche you want to go in, ask yourself: "in the future, do you think we will have that?" and if the answer is yes, how can you make that happen sooner? If it doesn't work with your phone, forget the idea. And any idea designed for success in the 20th century is doomed in to failure in the 21st century.
  • 61.
  • 62. INNOVATING THE WAY WE INNOVATE COMING SOON INNOVATION IN THE CITY INNOVATING THE WAY WE INNOVATE L YOUR WAY TO INNOVATION AND DEVELOP AN INNOVATION TEAM THAT WILL DELIVER HIGH GROWTH SUSTA EM DEVELOPED BY HAROLD SHARPLES - THE MAN WHO TAUGHT APPLE CEO TIM COOK ALL ABOUT A UNIQUE