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Personal Brand Exploration
Project Portfolio 1 Personal Branding
Sportscasting Bachelors of Science
Candace stone
February 11,2024
Changing Careers
My short-Term goal is to gain employment after graduating in
November of 2025 in an entry level position with a news station
I will perform job searches with news stations and sports media
companies by the time of graduation
I will look for internship opportunities
I will apply for at least 12 jobs at those stations that involve sports
If not contacted I will follow up with companies to check on
status of application
My Long-Term career goal is to have been employed with a
company I am happy working for at least 10 years or more.
I will have been promoted to a successful spot in the company
At my time of retirement, be able to comfortably retire from that
company
My Occupation: Sports Broadcaster
My profession: Sports Media
•Broadcast announcer/ Radio Disc Jockey- https://
www.onetonline.org/link/summary/27-3011.00
•Film and video editor- https://
www.onetonline.org/link/summary/27-4032.00
•Media Technical Director/Managers- https://
www.onetonline.org/link/summary/27-2012.05
Target Market-Local and National Tv Stations
Channel 3 news
Social apps
Radio
Internet
Fox sports
Channel 5 news
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Bryan Flores
credentials for my competition can
be found at this link because he has
too much work experience to write
on a slide https://
www.linkedin.com/in/bryan-
fl
ores-b-s-m-a-081462168/
Competition
Candace stone
Schooling: 2001 Graduate of North Olmsted High
School in North Olmsted Ohio
2004 Graduate of Polaris Career Center,
Middleburg Heights Ohio
2015 Graduate of Cuyahoga Community College
W/ associate of arts
Parma Heights,Ohio
2025 graduate of the Dan Patrrick school of
sportscasting
Programs known:
iMovie
Adobe Creative Cloud
Microsoft word, PowerPoint, excel
Internet : no professional presence online yet.
My Main Values Are:
1.Acceptance
2.Caring
3.Compassion
4.Appreciation
5. community
Acceptance
Caring
compassion
Appreciation
Community
Curiosity
Diversity
Balance
Empathy
Dependability
Competence
Consistancy
Achievement
Accountability
advancement
Adventure
Brilliance
Creativity
dedication
Identity
Golden circle of business:
What- the product or service you are trying to sell
How- in what way are you going to provide your service
Why- the reason you started your business in the
fi
rst place
https://www.youtube.com/watch?v=7zFeuSagktM
Passion, Talent, Know-How
eatest passions are
and just all around
ng to make sure I
r the information I
n a manner that is
ble to anyone
ing my show.
My natural talents are
writing, video making, video
editing
The Aspects I know most
about in my
fi
eld of
sportscasting are:
Football
Baseball
Basketball
Video editing with iMovie
My interests
include:
Watching football,
baseball, and
basketball on tv.
Listening to music
Crafting
Gardening
Statement for my brand
I will deliver quality content, vast knowledge and great story telling for the news/ sports stations I apply for.
Networking and marketing options for sports broadcasters
EVENTS IN MY INDUSTRY :
SBJ Tech Week
March 5th-7th 2024
New York, NY
SBJ Awards Tech
March 5th 2024
New York, NY
Broadcast Sport Content Summit
March 7th 2024
Dock10 studios at Mediacity, Sa
ff
ord
Career Development in the sports media/Broadcasting industry
•Volume -1.5
•Relevance- 0
•Purity -1
•Diversity -1
•Validation -1
My Archetype is Girl/Guy next door
I will work on improving my relevance diversity, and validation by posting more co
ff
https://www.kayeputnam.com/brand-archetype-everyman
References/Citations/links used
https://www.onetonline.org/link/summary/27-3011.00
https://www.onetonline.org/link/summary/27-4032.00
https://www.onetonline.org/link/summary/27-2012.05
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c
https://www.youtube.com/watch?v=7zFeuSagktM
https://www.sportsbusinessjournal.com/Conferences-Events/Event-Calendar.aspx
https://www.broadcastsportevents.co.uk/
https://www.sportsbusinessjournal.com/Conferences-Events/Event-Calendar.aspx
https://www.linkedin.com/in/bryan-
fl
ores-b-s-m-a-081462168

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Candace-Stone project& portfolio 1 class

  • 1. Personal Brand Exploration Project Portfolio 1 Personal Branding Sportscasting Bachelors of Science Candace stone February 11,2024
  • 2. Changing Careers My short-Term goal is to gain employment after graduating in November of 2025 in an entry level position with a news station I will perform job searches with news stations and sports media companies by the time of graduation I will look for internship opportunities I will apply for at least 12 jobs at those stations that involve sports If not contacted I will follow up with companies to check on status of application My Long-Term career goal is to have been employed with a company I am happy working for at least 10 years or more. I will have been promoted to a successful spot in the company At my time of retirement, be able to comfortably retire from that company
  • 3. My Occupation: Sports Broadcaster My profession: Sports Media •Broadcast announcer/ Radio Disc Jockey- https:// www.onetonline.org/link/summary/27-3011.00 •Film and video editor- https:// www.onetonline.org/link/summary/27-4032.00 •Media Technical Director/Managers- https:// www.onetonline.org/link/summary/27-2012.05
  • 4. Target Market-Local and National Tv Stations Channel 3 news Social apps Radio Internet Fox sports Channel 5 news https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
  • 5. Bryan Flores credentials for my competition can be found at this link because he has too much work experience to write on a slide https:// www.linkedin.com/in/bryan- fl ores-b-s-m-a-081462168/ Competition Candace stone Schooling: 2001 Graduate of North Olmsted High School in North Olmsted Ohio 2004 Graduate of Polaris Career Center, Middleburg Heights Ohio 2015 Graduate of Cuyahoga Community College W/ associate of arts Parma Heights,Ohio 2025 graduate of the Dan Patrrick school of sportscasting Programs known: iMovie Adobe Creative Cloud Microsoft word, PowerPoint, excel Internet : no professional presence online yet.
  • 6. My Main Values Are: 1.Acceptance 2.Caring 3.Compassion 4.Appreciation 5. community Acceptance Caring compassion Appreciation Community Curiosity Diversity Balance Empathy Dependability Competence Consistancy Achievement Accountability advancement Adventure Brilliance Creativity dedication Identity Golden circle of business: What- the product or service you are trying to sell How- in what way are you going to provide your service Why- the reason you started your business in the fi rst place https://www.youtube.com/watch?v=7zFeuSagktM
  • 7. Passion, Talent, Know-How eatest passions are and just all around ng to make sure I r the information I n a manner that is ble to anyone ing my show. My natural talents are writing, video making, video editing The Aspects I know most about in my fi eld of sportscasting are: Football Baseball Basketball Video editing with iMovie My interests include: Watching football, baseball, and basketball on tv. Listening to music Crafting Gardening
  • 8. Statement for my brand I will deliver quality content, vast knowledge and great story telling for the news/ sports stations I apply for.
  • 9. Networking and marketing options for sports broadcasters EVENTS IN MY INDUSTRY : SBJ Tech Week March 5th-7th 2024 New York, NY SBJ Awards Tech March 5th 2024 New York, NY Broadcast Sport Content Summit March 7th 2024 Dock10 studios at Mediacity, Sa ff ord
  • 10. Career Development in the sports media/Broadcasting industry •Volume -1.5 •Relevance- 0 •Purity -1 •Diversity -1 •Validation -1 My Archetype is Girl/Guy next door I will work on improving my relevance diversity, and validation by posting more co ff https://www.kayeputnam.com/brand-archetype-everyman