Nick Adie, digital communications manager and Lee Batchelor, digital project manager, VSO International Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. “CAN WE HAVE IT ON
THE HOMEPAGE?”
Introducing personalised user
experiences for varied audiences

3. ABOUT VSO
For 60 years VSO has worked
in over 90 countries with
more than 80,000 volunteers,
and supported 50,000,000 people

4. ABOUT VSO

5. OUR WEBSITE
90kUSERS/MONTH
2/3OUTSIDE THE UK
10+CONVERSION TYPES
AT ANY ONE TIME

6. OUR AUDIENCES

7. OUR DATABASE

8. CRAWL.
WALK.
RUN.
ITERATIVE APPROACH

9. AVAILABLE CRITERIA FOR PERSONALISATION

10. CRAWL EXAMPLE – DEFAULT CONTENT

11. CRAWL EXAMPLE – UK-SPECIFIC CONTENT

12. CRAWL EXAMPLE

13. WHAT COULD YOU DO?
In groups of 2 or 3:
• What simple segments can you make of your audience?
• How could you identify them?
• How would you personalise their experience?

14. CRAWL.
WALK.
RUN.
ITERATIVE APPROACH

15. AVAILABLE CRITERIA FOR PERSONALISATION

16. DATA COLLECTION

17. TAGGING CONTENT
CONTENT SECTION
AREA OF WORK

18. PROFILE
BUILDING A PROFILE

19. WALK EXAMPLE – DEFAULT CONTENT

20. WALK EXAMPLE – SECTOR-SPECIFIC CONTENT

21. WALK EXAMPLE

22. CRAWL.
WALK.
RUN.
ITERATIVE APPROACH

23. AVAILABLE CRITERIA FOR PERSONALISATION

24. WHERE ARE WE?

25. CHALLENGES

26. CHALLENGES

27. QUESTIONS?

28. The charity digital
conference
20 November 2019
London
#charitydigital
Sponsored by

29. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk