Coalface Magazine is a monthly publication with over 40,000 readers that focuses on marketing to the mining and resources sector in Australia. It offers advertising opportunities across its print magazine, website, and radio platforms to reach over 60,000 people in the Hunter region monthly. Advertising with Coalface allows businesses to raise brand awareness and target key decision makers in the mining industry at various levels. Coalface prides itself on quality content about the mining industry and community impact. It provides proposals for advertising campaigns focused on awareness, message reinforcement, and platform diversification.

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ADVERTISING with COALFACE
Thank you for the opportunity to provide information to incorporate advertising across
Newcastle and the Hunter and the Western Mining region utilising Coalface Magazine.
Coalface predominantly provides marketing solutions to the mining and greater resources
sector. Our publication has a readership of over 40,000 monthly and as such we are the
largest industry-specific magazine in Australia. Incorporating our Digital and Radio platforms,
Coalface reaches a diverse audience across the entire Hunter Region of over 60,000 readers
and listeners per month.
We pride ourselves on the quality of our magazine and being a monthly publication
allows potential shelf life of our magazine to exceed those of our competitors by 85%,
this offers our clients exceptional return on their investment.
WHY COALFACE?
Our products will reach the majority of your target market. Here are some considerations
on how advertising with Coalface may assist in an information campaign to raise brand
awareness, increase customer prospects and grow into markets further afield;
1. Target Audience. Coalface is confident in hitting a broad section of your target market.
We are the widest circulating industry specific (Mining) magazine in Australia and our
products far surpass local publications in content, relevant industry news and
community focus. With such a wide distribution in within the mining industry sector
we are able to reach the higher end of income earners, that of 100K plus. C-suite
decision makers, on-site supervisors, and tradesmen, all who are instrumental in the
influence of procurements officers within mining or mining related business. Our
audience enables a variety of advertisers to benefit form our audience from
engineering companies & machinery businesses to hospitality and tourism.
2. Diversity. Coalface offers a diverse range of platforms to support each client in
reaching their target audience. Through the provision of information across the
spectrum of Print, Digital and Radio we provide an opportunity for clients to target
specific sectors, groups or the entirety of an audience.
3. Industry Knowledge. Coalface is an accepted and well-respected platform for the
industry. We have a significant reach across the entire sector of mining and fringe
industries.

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We are strong advocates of what the entirety of the resource industry does for not only the
NSW economy but for the local communities
4. Community Reach. Coalface focuses heavily on community impact. We do this by
providing rich editorial components and features, which will have interest across our
broad readership. This ensures that messages get to where you need them to go.
Proposals
Our proposals are fully negotiable & adaptable encompassing a strategy based on;
1. AWARENESS. Informing readers of your business. Who you are what you do.
2. MESSAGE REINFORCEMENT. Reinforcement of messages through use of multiple
touch points or multiple ads, allows your brand, product or service to resonate with
prospective customers & re-enforce your businesses productivity.
3. DIVERSIFICATION. The ability to ensure the full audience is captured using a multi-
platform approach. That being radio, EDM, web and print.
Radio. Incorporation of pre-recorded interviews of up to 60 secs may be undertaken for
best effect of informing listening audience. Frequency and duration of radio is designed to
highlight messages contained within the magazine, which is available to readers for the
duration of the month. Prices vary depending on times of day chosen.
Coalface Digital. Weekly EDM to over 4,000 subscribers and website with
approximately 10,000 hits per month. Our website incorporates google analytics tracking for
clients to allow you to determine the effectiveness of our products.
Your digital banner is placed on our newsletter and transferred as a classified on our web
page.
DIGITAL Customer Price
Casual 3mths 6mths 12mths
Top Banner $750.00 $700.00 $650.00 $600.00
Full width banner $560.00 $520.00 $480.00 $440.00
Half Banner $400.00 $360.00 $330.00 $300.00
Notes: Prices listed are per month for each item covering EDM and Website as a
single service, alternatively you can choose in week allotments if preferred.

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Advertisement Graphics and Production. Coalface is able to produce all graphical content
on provision of images and a suitable brief at a cost of $120 if required.
DIGITAL set up fee of $60 applies. Creative design POA.
Coalface Magazine is number one in the Hunter Region for direct B2B marketing. Our
products speak directly to the mining industry and local communities, and have given many
local businesses the perfect medium for engaging with a highly relative audience.
Coalface Digital. Weekly EDM to over 4000 subscribers and website with approximately
10,000 hits per month. Our website incorporates Google analytics tracking for clients to
allow you to determine the effectiveness of our products.
Advertisement Graphics and Production. Coalface is able to produce all graphical content
on provision of images and a suitable brief. POA.
Key Dates. Bookings are required by the 15th of each month at the latest. Supplied artwork is
due on the 19th of the month. Digital may be uploaded within 48hrs.
I look forward to discussing this further with you.