This document summarizes a presentation about using Sitecore's Online Marketing Suite (OMS) to engage customers and members. It discusses how the OMS can track individual and group behavior on a site, test content based on personas, and transform visitors into profiled visitors with session data. The presentation provides lessons learned from implementing personas and multivariate testing on the National Wildlife Federation's website, including challenges integrating analytics data and preparing the infrastructure. It emphasizes starting simply, moving from profiles to personalization and testing, and preparing for future capabilities in OMS like DMS 2.0.