Information Architecture in Real Life - Part I

Information Architecture in Real Life HiO, October 31 2006

Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda – IA part 1 ,[object Object],[object Object],[object Object],[object Object]

Consequenses ,[object Object],[object Object]

Increasing user demands Geoffrey Moore: Crossing the Chasm

Missing information is expensive ,[object Object],[object Object],[object Object],[object Object]

What is Information Architecture? ,[object Object],[object Object],[object Object],http://www.iawiki.net/DefiningTheDamnThing

Hunting for ”skillingsboller”

Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unnecessary mental leaps Skillingsboller What is NRK’s multichannel strategy? Print receipe But I still have to write it down on web-TV... This is gonna be expensive and ugly! Where’s my scissors? Norsk Tipping, Sesam, NRK??? Web-TV? Plugins? TV? Radio? Magasin? Tidlig?

Basic Level Categories Virveldyr Pattedyr Rovdyr Hundeaktige dyr Hund Schäfer Kommunikasjon Eterbaserte medier TV TV-programmer Frokost-TV Kokke-Lise Internett Magasiner Tidlig

More about Basic Level Categories ,[object Object],[object Object],[object Object]

User Experience ,[object Object]

The User Experience Honeycomb brukarvennleg lettfunnen nyttig tiltalande tilgjengeleg truverdig verdifull http://semanticstudios.com/publications/semantics/000029.php

Usable – for who? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usability defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usefulness - utility ,[object Object]

” I will accept poor usability if I get what I need, if the total experience is great. I will reject perfect usability if I am not rewarded with a useful, engaging experience.” - Donald Norman

A Question of Trust ,[object Object],[object Object]

Location  Trust  Hits Location Location

Is it easy to find? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

What Value does the solution create? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Expanding Universe of Diciplines

IA Process: Overview Strategy Scope Structure Skeleton Surface ,[object Object],[object Object],[object Object],Concrete Abstract Strategy is where it all begins: What do we want to get out of the site. What do our users want? http://jjg.net/elements/ Scope transforms strategy into requirements: What features/content will the site need to include? Structure gives shape to scope: How will the pieces of the site fit toghether and behave? Skeleton makes structure concrete: What components will enable people to use the site? Surface brings everything together visually: What will the finished product look like?

IA Process: Strategy Strategy Scope Structure Skeleton Surface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conflicting Goals User goals ,[object Object],[object Object],[object Object],[object Object],[object Object],Business goals ,[object Object],[object Object],[object Object],[object Object],[object Object],Example: Registration process

Scenariobased Design 2. What are their goals? 1. Who are the users? 3. How can we help them achieve their goals?

IA Process: Scope Strategy Scope Structure Skeleton Surface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top-down vs bottom-up Categories Content Categories Content

Content Inventory ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Inventory – summary

Card Sorting ,[object Object],[object Object],[object Object]

IA Process: Structure Strategy Scope Structure Skeleton Surface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IA Process: Skeleton Strategy Scope Structure Skeleton Surface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Section ,[object Object],Logo/ID Global navigation Local navigation Other relevant entrances Featured news Most important content element Short intro Other entrances / sitemap More news / content elements

Wireframe Browse 312 jobs worldwide Asia-pacific (98) Europe (124) America (90) Administrative (74) Engineering (128) Construction (110) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search jobs: Go . . . . . . Clickable world map Vizualises "a world of opportunities", and indicates "hot regions". Clicking a region should take users to job listings for the country/region. Facets and search Provides fast and direct access to job listings, sorted by relevant aspects for target groups. The search should tackle job numbers, freetext, synonyms, etc. Persuasion paths for target audiences These boxes should give relevant keywords and "information scent" to content pages that persuade users to read more about key benefits and adresses all relevant concerns.

Crash Course in Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Global + functional navigation Local navigation Contextual navigation content Functional navigation

IA Process: Surface Strategy Specfication Structure Skeleton Surface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real Beauty Comes From Within http://www.baxleydesign.com

Questions or comments? Thank You!

Next time ,[object Object],[object Object],[object Object],[object Object],[object Object]

Information Architecture in Real Life - Part I

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Information Architecture in Real Life - Part I