Campaigning Online
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This document provides guidance on digital campaigning and fundraising online. It recommends starting with an informative website and then using social media to brand yourself, raise money, and encourage volunteers. While social media is important, email is still the most effective way to directly fundraise online. The document outlines methods for acquiring email addresses from online ads, email list rentals, and digital advertising to prospect for donors and convert them into long-term supporters. It provides an example campaign that spent $515,000 on online ads to acquire over 20,000 new donors at a cost of $25.44 per donor, with an average donor value of $62.47 over three months.
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- 3. Start with a Website Must Haves A purpose Donations/ Sign ups Good photos and images Content Management System No’s Flash / Sound/ Music Too much text Ties and Suits
- 4. Bad = No Content
- 5. Bad = Forget to buy your domain
- 7. Good = Simple and Focused
- 8. Good = Creative to Make a Point
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- 10. Social Media
- 11. Social Media
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- 15. Emails