Facebook is changing and we need to look at ads to get our message out there or to simply increase our likes. You may be a be a new business to Facebook and need to let people know you are there. Perhaps you want to promote an event to a wider audience. Do you have a website you would like to send people to from Facebook? This presentation will walk you through the basics as well as share a few secrets.

3. Why do I love Facebook for business?
•There are 1.28 billion people on FB
•It is you launching pad, its where your fans get to know you so you can build a
community
•The best and fastest way to get something “out there”
•It is FREE with the option to pay for a bigger exposure
•Once you get the ‘hang of it’ it is a quick and easy way to stay in touch with your
current and potential customers
•There is so much you can set up and keep in Facebook so you don’t lose people to
the net.

10. What is reach anyway?
Organic Reach – This is the number of [unique] people who saw* your post in their News Feed, Ticker,
or on your Page. This is the most common way Page posts reach Facebook users.
Paid Reach – This is the number of [unique] people who saw* your post in an ad or sponsored
story. Any post you see with the ‘Sponsored’ label at the bottom or in the right-hand column falls
into this category.
Total Reach – This is the number of [unique] people who saw* your post. This is a bit trickier than
just adding up the previous two because it’s the number of unique people. Keep in mind that
someone could be reached organically, or through ads, but would only count as 1 toward total
reach.

13. What is your advertising objective?
According to Citigroup, Facebook owns what's approaching about 20%
market share in terms of web activity in the world. It's an unbelievable
number.
•Are you starting out or simply just need to build your audience?
•Do you want people to come to an event?
•Do you want people to click through to your website?

15. Types of Ads
•Clicks to Website: Get people to visit your website.
•Website Conversions: Promote specific conversions for your website.
•Page Post Engagement: Promote your Page posts.
•Page Likes: Get Page likes to grow your audience and build your brand
•App Installs: Get people to install your mobile or desktop app.
•App Engagement: Get people to use your desktop app.
•Offer Claims: Create offers for people to redeem in your store.
•Event Responses: Increase attendance at your event.

16. Right hand column ad