This document outlines targets for a marketing campaign including presenting the artist as synthetic, showing conflict, togetherness, and the colors yellow, blue, and pink in promotional videos. It also discusses using the digipak and website to feature the duo prominently using the color scheme while focusing on their singing talent and conflict as the main narrative.

2. TARGETS FOR THE CAMPAIGN
• PRESENT THE ARTIST AS SYNTHETIC
• WITH THE VIDEO: - IDEA OF CONFLICT
- BEING TOGETHER
- KEY COLOURS OF YELLOW, BLUE AND PINK
• SHOW THE SINGING TALENT THROUGH CAMPAIGN

3. DIGIPAK
FRONT BACKINSIDE RIGHTINSIDE LEFT

4. DIGIPAK
• PUTS THE DUO IN THE FOREFRONT OF THE AUDIENCE’S ATTENTION WITH AN ACTUAL IMAGE OF THEM
• KEEPS TO THE COLOUR SCHEME
• BOLD AND BRIGHT TO GET AUDIENCE’S ATTENTION
• FITS THE TARGET BY MAKING THE ARTIST AND THEIR SINGING CONFLICT THE MAINN FOCUS POINT OF
THE ALBUM ARTWORK.
• MICROPHONE AND REACHING FOR IT PRESENTS THE IDEA OF COMING TOGETHER TO SING BUT REACHING
FOR IT SHOWS THE 2 SIDES OF THE STORY.

6. WEBSITE
• KEEPS THE YELLOW, BLUE AND PINK COLOUR SCHEME
• ALBUM COVER PUT AS THE FIRST AND MAIN VIEWPOINT ON THE HOME PAGE
• HAS A BRIGHT AND BOLD LOOK TO IT THAT COMPLEMENTS THE ALBUM COVER
• PRESENTS THE ARTIST AS THE KEY FEATURE RATHER THAN THE MUSIC THEY MAKE
• OVERALL KEEPS TO THE SYNTHETIC IMAGE REQUIRED