House music originated in Chicago in the 1980s within the African American community. It evolved from genres like gospel, soul, jazz and funk, as well as Latin salsa. House music developed as a way for oppressed groups like African Americans, gays, and Latinos to build community through dance. It spread from Chicago and New York to the UK, where large raves in the countryside became popular in the 1990s. In the 21st century, new DJs and sounds emerged from places like Sweden, Atlanta, and Detroit, bringing house music into the mainstream through artists like Avicii and Calvin Harris. Ideologically, house music videos often portray themes of love, friendship, happiness, and enjoyment of life through dance.

1. B Y V I N C E N T Y A U
House Music - Research

2. History of House Music
1. House music is a genre of electronic dance music that originated in
Chicago in the early 1980s. House music was created in and by the
African American community. The early artists from this genre
include Frankie Knuckles, who opened the warehouse (Chicago Club)
and he mixed old disco classics and new euro beat pop.
2. House music evolves in Chicago and New York from African-
American musical traditions like gospel, soul, jazz and funk as well as
Latin salsa.
(Timeline on next slide)

3. 1980s
 It developed in the U.S. out of the need of oppressed people, African
Americans, gays and Latinos, to build a community through dance ,
and later in the UK, they build an alternative community of music and
dance via Acid House.
 House music in the U.S. was associated with black people, with gay
clubs, basically with things that white America would not even
acknowledge.
 House music had its origins in gospel, soul and funk rather than in
commercial disco music. Furthermore, Chicago jazz, blues and soul had
an immense influence on the creation of House music.
 House music had its origins in gospel, soul and funk rather than in
commercial disco music. Furthermore, Chicago jazz, blues and soul had
an immense influence on the creation of House music.

4. 1990s
 The UK and its trend-hungry music press had become the local point of
the dance music world.
 Everyone outside Belgium hated new beat, a sort of sluggish cross
between acid, techno and heavy industrial Euro music
 They have discovered garage. 'Garage' as a term had already long been
in use on the house scene to differentiate the smooth, soulful songs
flowing from New York and New Jersey from the more energetic,
uplifting deep house out of Chicago.
 Acid house scene had grown into the rave scene which was becoming so
big that promoters came up with the idea of putting on huge events in
the countryside outside London

5. 21st Century – House Music
 A new generation of DJs and promoters, including James Zabiela, Miguel Migs and Mylo,
were emerging, determined to kickstart a more underground scene and there were signs
of a renaissance in Atlanta, Chicago, Detroit, New York and other racially-mixed cities, as
well as in Australia, Canada, Scandinavia, Scotland and Germany.
 2010s saw multiple new sounds in house music developed by numerous DJs. Sweden
knew a prominence of snare-less "Swedishprogressive house" with the emergence
of Sebastian Ingrosso, Axwell, Steve Angello (These three formed a trio called Swedish
House Mafia), Avicii, Alesso, etc.
 The growing popularity of such artists led to the emergence of electro house and
progressive house sounds (big room house) in popular music, such as singles Lady Gaga's
"Marry the Night", The Black Eyed Peas' "The Best One Yet (The Boy)" and
the will.i.am and Britney Spears "Scream & Shout".

6. Ideologies – House music
 The Ideology behind house music is to show the importance of life and
how we should enjoy it while we can.
 In many house music videos, typically in Calvin Harris, majority of
them show love, friendship and having fun. The genre of house is
shown positively, where music videos often show happiness, love and
everyone are enjoying their lives.

7. What do I need to consider when making my own music video?
 Before I create my own music video in the genre of house, I will need to
do more research on information of house music, mainly the generic
convention in a house music video so that my music video fits in the
genre of house music and it will appeal to the right audience.
 I have created a word cloud and posted it above the PowerPoint, it
shows the generic convention that I expect to see in a house music
video based on my knowledge and experience. By following the
keywords, it will help to make my music video look conventional.
 To research for information on generic convention of house music, I
will be searching up for existing music videos for inspiration and see
how they will help me in my music video.