2. WHAT IS CAMPAIGN INTELLIGENCE?
โข CAMPAIGN INTELLIGENCE
IS THE COLLECTION AND ANALYSIS
OF PERFORMANCE DATA THAT IS USED TO JUDGE
EFFECTIVENESS OF A MARKETING CAMPAIGN.
โข IMPROVES FUTURE EFFORTS
OF A BUSINESS.
โข IT AIDS IN UNDERSTANDING THE BUYING PATTERNS OF YOUR
CUSTOMERS, INCREASING YOUR CAMPAIGN ROI, TRACKING
LEADS, AND INVESTING PROPERLY IN YOUR CAMPAIGNS.
3. 5 STEPS TO CAMPAIGN INTELLIGENCE
โข 1. DATA COLLECTION
โข 2. DATA ANALYSIS
โข 3. DATA INSIGHTS
โข 4. INTELLIGENCE
โข 5. APPLY INTELLIGENCE TO CAMPAIGNS
4. 1. DATA COLLECTION
โข CHOOSE DATA COLLECTION TOOLS BEFORE THE
CAMPAIGN BEGINS (EX. GOOGLE ANALYTICS,
OMNITURE).
โข LIMIT THE PARAMETERS (TIME, PRODUCT, ETC.) YOU WILL
MEASURE.
โข RETRIEVE DATA FROM YOUR DATA COLLECTION TOOLS.
โข COMPILE DATA IN ONE LOCATION FOR EASY ACCESS AND
ANALYSIS.
5. 2. DATA ANALYSIS
โข RUN YOUR DATA THROUGH DATA ANALYTICS
SOFTWARE OR HIRE A PROFESSIONAL DATA
ANALYST.
โข IDENTIFY MARKETING TRENDS, CONSUMER
BEHAVIOR, OR OTHER PATTERNS.
โข THIS IS ONE OF THE MOST IMPORTANT STEPS
BECAUSE IT SETS UP THE CONCLUSIONS OF YOUR
RESEARCH.
6. 3. DATA INSIGHTS
โข REVIEW THE PATTERNS
ANALYSIS.
AND TRENDS FOUND DURING
โข IDENTIFY WHICH PATTERNS
WILL BEST INFORM AND
ENCOURAGE NEW PRODUCTIVE MARKETING STRATEGIES.
โข ASK YOURSELF HOW THESE FINDINGS WILL IMPROVE YOUR
MARKETING CAMPAIGNS.
7. 4. INTELLIGENCE
โข DATA INSIGHTS ARE TRANSFERRED
TO
CAMPAIGN INTELLIGENCE SOLUTIONS.
โข THESE SHOULD BE MANAGED AS ADVICE TO
IMPROVE CURRENT AND FUTURE
CAMPAIGNS.
8. 5. APPLY INTELLIGENCE TO CAMPAIGNS
โข OFFER YOUR CAMPAIGN INTELLIGENCE SOLUTIONS IN
THE FORM OF ADVICE OR RESEARCHED SUGGESTIONS.
โข APPLY THEM TO CAMPAIGN MANAGEMENT.
โข REPEAT THE CAMPAIGN INTELLIGENCE
PROCESS FOR
EACH CAMPAIGN TO GAIN CONSISTENT AND CURRENT
FEEDBACK.
