Software Localization: What could go wrong?

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There are five problems that companies have when trying to localize their software. View the slideshare for more information about these problems and how to solve them.

Technology Business

Software Localization
What could go wrong?

The Top 5 Difficulties of Localizing Software
1. Scope of Localization
2. Expense of Localization
3. Coding for Localization
4. Software Support with Localization
5. Cultural Sensitivity in Localization

1. Scope of Localization
• How narrowly should you localize?It’s
virtually impossibleto reach every dialect in
every region everywhere.
• Your goal: Global appeal within limited time.

Solution
• Take marketability of your product into
account.
• Localize according to expected product
reception and your budget.

2. Expense of Localization
• Localization can have high up-front costs.
• New companiesmay not have the resources
for localization.

Solution
• Localize according to your means.
• Look at the success of similar products in
certain regions before going through the
expense.

3. Coding for Localization
• Coding has significantchallenges when
localization becomes part of the process.
• Problems like hard-coded strings arise.

Solution
• Use localization-friendly string encoding.
• Perform “pseudo localization”to root out
hard-coded strings.
• Avoid concatenation and overuse of single
strings.

4. Software Support With
Localization
Software support and resources that accompany
the softwaremust also be localized.

Solution
• Hire a technical document translator.
• Make commentswithin the software
resources that define the context.
• Localize softwareand its support
simultaneously.

5. Cultural Sensitivity in
Localization
Some aspects of the software have the potential
to be offensive to another culture.

Solution
Software translators need to be warned about
culturally sensitive materialsin any piece of
software.

Ultimately…
Many problems in the software
localization process can be avoided if you
localize while developing your software.

[Webinar] The global software market is valued at almost half a trillion dollars and growing across all sectors. To stand out in this thriving market, now is the time to increase your global reach by localizing your software. But there’s more to it than simply end-build text translation. Providing value to every user means considering all the smaller, but critical, details—some of which can be a challenge to navigate.

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Software Localization: What could go wrong?

1. Software Localization What could go wrong?

3. The Top 5 Difficulties of Localizing Software 1. Scope of Localization 2. Expense of Localization 3. Coding for Localization 4. Software Support with Localization 5. Cultural Sensitivity in Localization

4. The Top 5 Difficulties of Localizing Software 1. Scope of Localization 2. Expense of Localization 3. Coding for Localization 4. Software Support with Localization 5. Cultural Sensitivity in Localization

5. 1. Scope of Localization • How narrowly should you localize?It’s virtually impossibleto reach every dialect in every region everywhere. • Your goal: Global appeal within limited time.

6. Solution • Take marketability of your product into account. • Localize according to expected product reception and your budget.

7. The Top 5 Difficulties of Localizing Software 1. Scope of Localization 2. Expense of Localization 3. Coding for Localization 4. Software Support with Localization 5. Cultural Sensitivity in Localization

8. 2. Expense of Localization • Localization can have high up-front costs. • New companiesmay not have the resources for localization.

9. Solution • Localize according to your means. • Look at the success of similar products in certain regions before going through the expense.

10. The Top 5 Difficulties of Localizing Software 1. Scope of Localization 2. Expense of Localization 3. Coding for Localization 4. Software Support with Localization 5. Cultural Sensitivity in Localization

11. 3. Coding for Localization • Coding has significantchallenges when localization becomes part of the process. • Problems like hard-coded strings arise.

12. Solution • Use localization-friendly string encoding. • Perform “pseudo localization”to root out hard-coded strings. • Avoid concatenation and overuse of single strings.

13. The Top 5 Difficulties of Localizing Software 1. Scope of Localization 2. Expense of Localization 3. Coding for Localization 4. Software Support with Localization 5. Cultural Sensitivity in Localization

14. 4. Software Support With Localization Software support and resources that accompany the softwaremust also be localized.

15. Solution • Hire a technical document translator. • Make commentswithin the software resources that define the context. • Localize softwareand its support simultaneously.

16. The Top 5 Difficulties of Localizing Software 1. Scope of Localization 2. Expense of Localization 3. Coding for Localization 4. Software Support with Localization 5. Cultural Sensitivity in Localization

17. 5. Cultural Sensitivity in Localization Some aspects of the software have the potential to be offensive to another culture.

18. Solution Software translators need to be warned about culturally sensitive materialsin any piece of software.

19. It’s all about balance…

20. Ultimately… Many problems in the software localization process can be avoided if you localize while developing your software.

Software Localization: What could go wrong?

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