Chad Wiebesick shares tips, insights and best practices from Pure Michigan's blogging strategy that you can immediately use to start your own business blog.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
Instagram: learn how to win followers and increase sales using visual content only.
Find out why visual content is a powerful marketing strategy for small businesses and startups. Discover five key ways you can use visual content to win new followers on Instagram, increase engagement levels and generate organic leads and sales without resorting to paid social media adverts.
Download your free 9-page guide with free tools and apps as well as links to resources and articles to help you create your own unique brand style and become more visual online.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
7 Ways To Grow Your Instagram Following OrganicallyVanessa CEO
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
Vanessa Cabrera is an award winning online marketing consultant, social media strategist and speaker who travels the country helping small businesses really understand how to grow their business using social media together with an email marketing program.
Vanessa will reveal 7 very simple ways to grow your Instagram following for FREE, plus she reveal one BONUS #protip! Make sure you bring something to take lots of notes with, cause this is going to be an epic Instagram training!
Every piece of content you create is an asset in which you invest time and resources to see results. Our goal as marketers is to create as much value as we can with every effort.
That means uncovering content ideas you can count on, actively cutting down the time you spend on execution, and finding audiences that are both large and relevant.
In this presentation, BuzzSumo’s Steve Rayson and Uberflip’s Hana Abaza discuss the three areas you need to be leveraging for a scalable, sustainable and successful content marketing strategy.
Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
Instagram: learn how to win followers and increase sales using visual content only.
Find out why visual content is a powerful marketing strategy for small businesses and startups. Discover five key ways you can use visual content to win new followers on Instagram, increase engagement levels and generate organic leads and sales without resorting to paid social media adverts.
Download your free 9-page guide with free tools and apps as well as links to resources and articles to help you create your own unique brand style and become more visual online.
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
How to Repurpose Content to Save Time & Maximize LeadsDave Kerpen
Could your content calendar use a little extra ... oomf? Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels.
Learn how to repurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
In a world of brand publishing and evolving social media, staying ahead of the curve is no easy task. By creating niche content using your company’s core expertise and distributing that content using strategic tools and techniques, you can have a lasting impression on your audience.
John Hall (CEO, Influence & Co.) and Dave Kerpen (CEO, Likeable Local) discuss how brands can position themselves for long-term success through exceptional content and distribution in, "The Advanced Guide to Creating and Distributing Expert Content in an Ever-Changing Industry."
Email Marketing Masterclass: How to Create Killer Content ConsistentlyVanessa CEO
Ever ask yourself, what the heck am I going to email my list this week?
In this cannot miss session, award winning online marketing consultant and email/social media strategist, Vanessa Cabrera will inspire you on all the ways you can absolutely create killer content on a consistent basis where your list will be on their edge of their seat to get your next email!
And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, and she keeps things simple.. She believes in having fun while you learn, which is why so many of her online training's sell out FAST!
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.
Plus:
- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
11/12/15
Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
In this training you'll learn:
Why you should be on Instagram
Why #Hashtags #Matter
Business profile vs a Personal Profile
Instagram stories, what they are and how to use them for your business
How to optimize your profile to make a great first impression
#PROTIP revealed
How to grow your email list using Instagram
Plus you'll get LIVE Q&A time with your host
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
In this session, Vanessa will introduce you to:
The basics of Instagram
The difference between a Business profile and a Personal profile and which to use
How to grow your email list FAST on Instagram
How #Hashtags #Matter
And a bonus #PROTIP
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
The Advanced Guide to Creating and Distributing Expert Content in an Ever Cha...Dave Kerpen
In a world of brand publishing and evolving social media, staying ahead of the curve is no easy task. By creating niche content using your company’s core expertise and distributing that content using strategic tools and techniques, you can have a lasting impression on your audience.
John Hall (CEO, Influence & Co.) and Dave Kerpen (CEO, Likeable Local) discuss how brands can position themselves for long-term success through exceptional content and distribution in, "The Advanced Guide to Creating and Distributing Expert Content in an Ever-Changing Industry."
Email Marketing Masterclass: How to Create Killer Content ConsistentlyVanessa CEO
Ever ask yourself, what the heck am I going to email my list this week?
In this cannot miss session, award winning online marketing consultant and email/social media strategist, Vanessa Cabrera will inspire you on all the ways you can absolutely create killer content on a consistent basis where your list will be on their edge of their seat to get your next email!
And if you've never attended one of Vanessa's LIVE training's, you're in for quite a show! She's real, raw, and she keeps things simple.. She believes in having fun while you learn, which is why so many of her online training's sell out FAST!
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
9 Pinterest Hacks to Drive Traffic, Sales and Profits Post Planner
Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits.
Plus:
- How to use Pinterest to connect with your target market (and find people looking for your product or service)
- How to get your business found on Pinterest and build a loyal following
- How to create content your audience cares about (identify what you have now and how to position it for maximum Pinterest exposure)
- Steps to create a reliable stream of traffic to your website and blog. Why (and how) you must leverage other social channels to boost channel awareness
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
11/12/15
Today, online visibility is essential to growing your local business. But how can you become more digitally visible? Mastering search & social media (and how they work together!) is one of the most effective ways to get your business in front of the people who matter most.
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
Instagram is THE fastest growing social media platform bar none. If you're ready to learn how to use Instagram to increase your visibility to take your business to new heights, then this is a cannot miss event!
In this training you'll learn:
Why you should be on Instagram
Why #Hashtags #Matter
Business profile vs a Personal Profile
Instagram stories, what they are and how to use them for your business
How to optimize your profile to make a great first impression
#PROTIP revealed
How to grow your email list using Instagram
Plus you'll get LIVE Q&A time with your host
Is Instagram the new Facebook? With over 1 billion monthly active users, this social media platform can no longer be ignored as an incredible way to connect with your prospects.
In this session, Vanessa will introduce you to:
The basics of Instagram
The difference between a Business profile and a Personal profile and which to use
How to grow your email list FAST on Instagram
How #Hashtags #Matter
And a bonus #PROTIP
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Technically Engaged: Using Social Media to Engage the PublicChad Wiebesick
Tips, techniques and strategies for social media success including ways to save time and how to align your social strategy with your business objectives.
Presented to the annual TransComm 2013 national conference.
Creating Engaging Content For Web, Mobile and Social MediaContentworks Agency
In this SS, Contentworks is going to show you how to create reusable, engaging content that works across all channels. We will show you how to save time and improve your integrated content marketing.
Poster session from the National Council for Behavioral Health on April 2015. In an environment where it’s increasingly difficult to communicate your message through all the noise, telling and selling good stories about your organization can make the difference between being heard or invisible. Commit to crafting great narratives, even around data, when you’re reporting results. This strategy will more easily tout your organization’s successes, build relationships and inspire people to action.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Have you thought of creating a blog for your business but aren't sure where to start? Join our Marketing team members as we cover: How to create a blog, how to get started, and content ideas. Plus, learn how to use your email marketing and blogs together! Our marketing experts will take you from start to finish for this fun and personal form of social media.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Similar to Top Tips for Starting a Business Blog: Insights from Pure Michigan (20)
User Generated Content Tourism Campaigns That Actually WorkChad Wiebesick
According to the Nielsen Consumer Trust Index, 92% of consumers trust authentic, user generated content (UGC) more than traditional advertising. See UGC case studies from Pure Michigan and the West Michigan Tourist Association, and learn the secrets on how they're increasing awareness, getting followers and growing engagement. You'll get actionable insights and social media strategies that work regardless of the size of your budget or staff.
This presentation was part of a panel discussion at the 2019 Pure Michigan Governor's Conference on Tourism with panelists Nick Nerbonne of the Michigan Economic Development Corporation and Courtney Sheffer of the West Michigan Tourist Association. The panel was moderated by Chad Wiebesick of Destination Ann Arbor.
Social Media Disasters and What You Can Learn! Chad Wiebesick
Social Media can be a powerful tool for business. It can also be a disaster, if used the wrong way or the message is construed negatively – even if your intentions were positive. Learn from United Airlines, Pepsi and other organizations that made social media business blunders.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
Social media gone wrong: What NOT to do onlineChad Wiebesick
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from real-life examples of people who lost their jobs, lost clients or tarnished their business reputation. You’ll learn what not to do – and what to do – to ensure you’re using social media to effectively promote your business.
How Mobile Live Streaming is the Future of Social Media and the Travel IndustryChad Wiebesick
Imagine if you had the ability to connect with thousands of consumers across hundreds of cities around the world, and inspire them to visit your location? We did just that. Here's the story of how Pure Michigan became the first destination in North America to utilize mobile live streaming and inspired people on six continents. Plus, learn why asking whether Periscope or Meerkat is the wrong question to ask, and what you should ask instead. Finally, learn five key things you must do to make sure your live streaming event is successful.
This presentation was delivered to the European Digital Tourism Think Tank's annual conference, '2015 Digital Tourism Innovation Campus' in Barcelona, Spain.
Job Description | Discover Kalamazoo | Digital Communications Manager Chad Wiebesick
The Discover Kalamazoo Digital Communications Manager will develop and maintain social media tools including Facebook, LinkedIn, YouTube, Twitter, etc. Responsibilities include developing an active presence on Discover Kalamazoo blog, analyzing Google Analytics, SEO and more.
A Look Inside The Most Digitally Savvy U.S. State Tourism Organization: Pure...Chad Wiebesick
Pure Michigan ranks #1 or #2 on more social networks than any other state DMO in the nation. Pure Michigan is also the #1 most popular travel brand in the world on Instagram as measured by the number of photos people have uploaded hashtagged #PureMichigan. In this presentation I gave to the Social Media Tourism Symposium in Australia, I share social media tips, tricks and best practices that can be applied to any business in any industry.
Getting Social With Pure Michigan Partnerships and OpportunitiesChad Wiebesick
How can local businesses, Michigan CVB's, and those in Michigan's travel & tourism industry use Pure Michigan's social media for promotion and publicity? Find out how to leverage Pure Michigan's vast social media influence to promote your local business. Presented by Chad Wiebesick to the Michigan Association of Convention and Visitor Bureaus.
3 Little Known Tips for Social Media Success: Lessons Learned from Our CommunityChad Wiebesick
Social media is playing an ever bigger role in our community in Ann Arbor. Three stories of how Ann Arbor is using social media to create positive change. Presented at Concentrate Speaker Series.
Four B2B Social Media Success Stories: How B2B Companies Can (and should) Use...Chad Wiebesick
Some B2B companies are effectively using social media as a way to connect with customers. Other B2B companies are taking a wait-and-see approach until something demands their social media attention – usually a competitor eating their lunch. Are you a social media laggard or leader? If you’re still on the sidelines about the value social media has in your B2B marketing communications program, attend this seminar for actionable insights you can start using today to boost your social media ROI. Plus, we’ll reveal one blunder that is sure to kill your social media success.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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Top Tips for Starting a Business Blog: Insights from Pure Michigan
1. Top Tips for Starting a Business Blog:
Insights from Pure Michigan
Presented to:
Frankenmuth
Prepared by:
Chad Wiebesick
Director of social media & interactive marketing
Twitter: @Wiebesick
March 10, 2015
@Wiebesick
2. Michigan Ranks #1 or #2 on More
Social Networks Than Any Other
U.S. State
4. Align Your Social Strategy
To Your Business Objectives
Pure Michigan is majestic, mythic and magical – a place with
abundant natural beauty and authentic destinations.
@Wiebesick
5. Benefits of Business Blogging
• Blogging increases (relevant) traffic to your website.
– FACT: Businesses that blog get 55% more website visitors.
6. Our blog is among the Top 10 most visited sections of
michigan.org (as measured by page views).
7. And among the Top 10 most visited sections, people spend
more time on the blog than any other section of
michigan.org, average 2 minutes 28 seconds versus about 1
minute for the site average.
8. Benefits of Business Blogging
• Blogging increases (relevant) traffic to your website.
– FACT: Businesses that blog get 55% more website visitors.
• Blogging gives you content to share on your social media
channels
9. Share Your Blog Stories Everywhere
In addition to posting on Facebook and Twitter, also consider
pinning posts to Pinterest.
Also, publish your blog stories in your newsletters.
10. Tweet Your Story Multiple Times
• Reach new followers as everyone isn’t online all the time
• Make sure to reframe the content each time
• Tweet the story different times of the day and different
days of the week
11. Your Blog Can Get Picked Up By
The News Media
Our blog “18 Things You
Didn’t Know About Bronner’s
– The World’s Largest
Christmas Store” was picked
up by news media.
12. Benefits of Business Blogging
• Blogging increases (relevant) traffic to your website.
– FACT: Businesses that blog get 55% more website visitors.
• Blogging gives you content to share on your social media
channels
• Blogging showcases your expertise and builds trust.
– FACT: 46% of people read blogs more than once a day…and
that was back in 2010.
13. Our Blog is Key To Our Social
Strategy
•The blog is a significant source on introducing new audiences
to Pure Michigan, as 81% were new versus 64% for site
average.
•While 90% of the links from the blog point to internal pages
on michigan.org, the blog ranks as the third-biggest driver of
outbound traffic from michigan.org to our industry partners,
which is a KPI for our Travel Michigan efforts.
14. Example: Most Popular Blog Story
in 2014
This blog story received four
times more traffic than the
homepage of michigan.org.
Michigan.org had its biggest
one-day spike in traffic in three
months.
@Wiebesick
15. Start with WordPress
• Use WordPress.org self-hosted blog.
• 48% of the Top 100 blogs are managed with WordPress.
• Even big websites use WordPress, like BBC America,
MSNBC TV and Variety.@Wiebesick #ICTT2013
16. Should You Separate Your Blog
from Your Website?
• Easier URL to remember
• Better integration into main website
• Improves SEO
Example of separate blog:
Example of integrating blog with your website:
• Useful if the tone of your blog isn’t appropriate for your
corporate website
• Useful if you want to promote your blog as its own brand
17. Separate Blog: Choose a Domain
Name
Use BustAName.com to brainstorm domain names for your blog.
@Wiebesick
18. Integrated Blog: Install WordPress
on Your Website
• Can be done easily in several different ways depending on your
hosting provider like GoDaddy, BlueHost, etc.
• It’s really, really simple and WordPress calls it a “famous 5
minute install”.
@Wiebesick
19. Choose a Free (or Paid)
WordPress Theme
• Visit ThemeForest.net to view 1,000’s of low-cost blog designs
already professionally built and ready for you!
@Wiebesick
20. How To Write a Great Blog
#1. Write about a diverse set of topics, not just yourself or
your products and services!
#2. Talking only about yourself will ensure your blog is not
read, not shared, and certainly not revisited.
#. Get the most mileage out of your business blog means
blogging about your industry, trends, and best practices.
@Wiebesick
21. Write Stories, Not Press Releases
A press release is formal, standardized, and written for news
media.
A blog story is informal, conversational, puts a human face to
a business, and contains videos, photos, polls, and more!
22. Avoid Vague or Meaningless Blog
Titles
What would you rather read?
1.This-> Absopure and Pure Michigan Announce Partnership
2.Or this-> Five Ways to Stay Active and Hydrated This Winter
(Plus a Giveaway from Absopure!)
3.This-> Michigan to Host Toyota Bassmaster Angler of the
Year Championship Sept. 18-21
4.Or this-> Nine Things You Might Not Know About Bass
Fishing In Michigan
5.This-> Governor Snyder Declares July “Michigan Camping
& RV Month”
6.Or this-> 15 Things to Pack on Your Pure Michigan Camping
Trip: An Infographic
@Wiebesick
23. Blog Title Idea Generator
• Use HubSpot’s Blog topic generator:
http://www.hubspot.com/blog-topic-generator
• Or, follow similar headline formats like BuzzFeed or
Upworthy.
24. Remember to Use Keywords
Select a blog post title and write
content that includes a targeted
keyword or phrase. This drastically
improves SEO.
Use Google Analytics to see what
people are searching for on your
website, and then write stories
around those topics.
@Wiebesick
25. What to Write About: Be Interesting
People are drawn to good stories. If you bore people, they will
leave.
@Wiebesick #ICTT2013
#1 all-time most popular
story among 1,100 stories
written over four years.
Generated more than
40% of all traffic to
michigan.org in one day.
Created the largest one-
day spike in traffic all
quarter.
26. What to Write About: Solve Problems
Writes stories that solve your customers’ problems and
provide actionable advice.
This blog solved the problem of “Where do I park?”@Wiebesick #ICTT2013
27. What to Write About: Use More
Than Just Text
Bavarian Inn’s blog
used a photo album to
promote Snowfest.
TIP: Consider
repurposing photos from
your Facebook or
Instagram community,
for example “Five
Frame-Worthy
Instragram Photos from
Our Fans in February”
28. Include a Proper Close and
Call to Action
• Invite visitors to take an appropriate next action.
• Zehnder’s Zblog invites readers to sign up for classes.
29. Engage With Pure Michigan
• Use the #PureMIchigan hashtag on Twitter for more
visibility.
• Post your story to the Wall of the Pure Michigan Facebook
page.
30. Turn On Blog Comments
If you don’t want reader feedback, send your story to a magazine.
Comments help you know more about what matters to your readers.
Remember, social media is social, so allow readers to leave
comments on your stories. And remember to reply to people.
31. Allocate Time to Write Quality Content
Allocate enough time to write solid content. Go for quality over
quantity.
Tips:
1.Keep your posts short.
2.Do an interview.
3.Utilize a variety of content including photos, videos,
infographics, podcasts and more.
32. Save Time: Create an
Editorial Calendar
82% of marketers who blog daily acquired a customer using
their blog, as opposed to 57% of marketers who blog monthly
-- which, by itself, is still an impressive result.
@Wiebesick #ICTT2013
33. Invite Guest Bloggers to Write Stories
Get other bloggers
to contribute their
work to your blog.
While this content
isn’t yours, it’s one
way to get content
on your blog on a
regular basis.