Companies see hiring a UX design expert as a financial RISK Because they are of the opinion that the developers will be able to develop a intuitive USER Experience They would rather have 1 more developer in the team

1. UX Working Group Zurich by Pavlos Vos
Courtesy of http://www.uxnewsmag.com/2019/01/28/the-roi-of-ux-why-user-experience-is-a-zero-risk-investment/

2. Companies fear*
*hiring a UX designer
Courtesy of Image credit: Colin Anderson | Getty Images

3. 70% of projects fail
Due to lack of user acceptance
Courtesy of Credit AdobeStock_191554693 annoyed computer user

4. Developers 50% of time spent
fixing broken code
2005 study from the IEEE
Courtesy of Thinkstock

5. In the real world
Bad UX is obvious
Courtesy of Photo: 1.bp.blogspot.com

6. In software design
Bad UX is hidden
Courtesy of https://careerfoundry.com/en/blog/ux-design/10-classic-ux-design-fails/

7. “Don’t Listen to Users”
First Rule of Usability
Courtesy of Jakob Nielsen https://www.nngroup.com/

8. YOU ≠≠≠ USER
Software creators and end users
tend to be different species
Courtesy of https://lasa.asn.au/ & Royalty-free stock photo ID: 653784163

9. Imagine software like a cake
“Users” only taste 20% of it
(Pareto principle)
Courtesy of https://www.livewellbakeoften.com

10. Visual Design
Frontend
Middle Ware
Backend
Database
Devops
End User
Needs
Courtesy of

11. Validate before you build
Design Sprints are a great way to validate ideas before you
invest a ton of time and money
Courtesy of 110857558 Copyright: georgejmclittle

12. Test FAIL fast,
Succeed faster
A design sprint can feel like a leap of faith
Courtesy of Alpay Erdem/Courtesy of World Photo Organization

13. .
Technical fundamentals
Are chosen based on requirements
Courtesy of http://www.stallionera.in/upcoming-project.php

14. .
The longer you work
the harder it is for you to change it
Hanna Eshel working on Adam and Eve for Symposium, in Piazza Alberica, Carrara, Italy, 1981. Courtesy of Patrick Parrish Gallery.

15. .
Delays increase the cost of
User Experience Design
Courtesy of https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic

16. Front-end developer is a
technology specialist
Solutions for detailed business requirements are created
based on technical skill
Courtesy of Photo 59931102 © Monkey Business Images - Dreamstime.com

17. Tech
skills
User
Needs
Courtesy of “If all you have is a hammer, everything looks like a nail.” Creator unknown

18. UX designer
should be technology agnostic like the user
Courtesy of Donald Norman https://www.nngroup.com/

19. Create, test and evaluate
Evaluate progress from the real end user sooner
Courtesy of https://eninulook.com/index.php/coffee-tea/slice-cake.html

20. Tools are there available
Experts are not
Courtesy of Creative by Dan Maccarone & Sarah Doody

21. Let us calculate the UX ROI
What does it cost?
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22. UX cost vs Dev cost?
How much do you charge?
UX Designer
How much do you charge?
Developer
+10
10
9
8
7
6
5
4
3
2
1
0
+10
10
9
8
7
6
5
4
3
2
1
0

23. What is hidden?
User adoption cost, customer support cost, cost of delay
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24. Thank you
for your attention, lets calculate