My personal brand Exploration

1. Personal Brand
Exploration
Nicholas Cafagno
Project and portfolio 1
Sportscasting
03/2024

2. Career Category: Starting Career
Short term career goal: After Graduation start working at a
small market doing whatever opportunities are needed
This opportunity would help me gain knowledge of how a
profession broadcast would work.
Long term career goal: Work my way up to a sports
producer at Fox

3. Profession
Occupation: Sportscaster
Job #1- Sports Producer at Fox
Job #2- On Air talent at Audacity Inc
Job #3- On Air personality at IHeartRadio

4. Target Audience
My Target audience would be people looking to hear and
learn more about sports and specifically baseball.

5. Competition
Work experience- 1+ years in the service
industry.
Education- Current student in Dan Patrick’s
school of broadcasting at Full Sail University.
Experience-13+ years playing baseball.
Skills- Leadership,Dedication, Great work ethic.
Nicholas Cafagno
Work experience-Electrical apprentice,
Soccer coach, Team lead at Whole Foods.
Education-Current student in Dan Patrick’s
School of broadcasting at Full Sail
University
Experience- Electrical practice in high
school, 10+ years playing soccer.
Skills- Creative, Problem solving, Leader.
Ryan Lovasco

6. Identity
Core Values: Accountability, Humbleness, Inspiration,
Vision: Make watching and listening to sporting events
more interesting and easier to take in.
Guiding Principle: Make an impact on many sports fans
Passion; Sports specifically baseball
Super power: Educating people on stats they might not
have been aware of.
THE GOLDEN CIRCLE
Why
To get more people to have a love for
sports.
How
Having a more enjoyable way to
listen to sports recaps
What
A Sportscaster

7. PROMISE AND POSITION
Promise- Educate fans and get them more
involved with sports.
Position-Committed and educated.

8. Networking Opportunities
South Florida sports and entertainment career fair.
Hard Rock Stadium March 21st, 5PM.
Look to network and get my name out there to people who are in a position where I
would want to be in a few years.
Orlando sports and entertainment career Expo
Inter & Co stadium April 19th, 5PM.
Make connections within my local market and look for entry level positions

9. Digital Marketing
Online ID Calculator
Volume-Less than Zero
Relevance- Greater than Zero
Diversity-Less than Zero
Validation-Less than Zero
How I will improve my score:
I plan to improve my score by
using more platforms such as
Linkdin to get my name out there
more. I also want to use my full
name for social media platforms
so my profiles will pop up when
my name is searched.
Brand Archetype;
Guy Next Door- is someone
that will have customers
experience a warm sense of
familiarity. They feel seen,
understood, and part of a
community. I plan to use this
archetype to make new sports
fans feel welcome and
encourage them to learn
more

10. Professional Development
Transferable
Public Speaking-
Task- Attend studio sessions at Full Sail
Org-Full Sail University
Date- March 2024
Broadcast Writing-
Task-Complete Linkdin courses
Org-Linkdin Learning
Date- May 2024
Technical
Production Equipment-
Task- Learn how to work different pieces of
equipment in the broadcast studio
Org- Full Sail University
Date-March 2024
Editing softwares-
Tasks- Get more comfortable with different
editing softwares.
Org-Adobe
Date- April 2024

11. References
https://www.linkedin.com/jobs/search/?currentJobId=3824256443&geoId=103644278&keywords=Sports%20
Broadcasting&location=United%20States&origin=JOB_SEARCH_PAGE_SEARCH_BUTTON&refresh=true&
start=75
https://www.onetonline.org/find/result?s=sports+broadcaster
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
https://www.linkedin.com/in/ryan-lovasco-2ab8002b5/
https://www.youtube.com/watch?v=7zFeuSagktM
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c3.xhtml#c03_level1_1
https://contentmarketinginstitute.com/articles/content-crave-infographic/